Full-Time

Senior Engagement Marketing Manager

Posted on 11/15/2024

Spring Health

Spring Health

1,001-5,000 employees

Personalized mental health solutions for employers

Healthcare

Compensation Overview

$108.7k - $141.3kAnnually

Senior

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Salesforce
Marketing
Looker
Data Analysis
Google Analytics
Requirements
  • 8+ years of marketing experience; experience in SaaS and/or employer benefits is a plus
  • Experience directly working in or with Payer/Health Plans is a plus
  • Excellent writing, communication, and presentation skills
  • A strong data and analytics background; experience with marketing analytics tools (e.g. Looker, Google Analytics, Salesforce) a plus
  • Expert at building end-to-end campaigns/assets in standard MarTech (e.g. Iterable)
  • Strategic and innovative mindset
  • Exceptional project management skills, particularly in driving campaign and content production
  • A passion for mental health with a key focus on always putting our members first
  • Flexibility and adaptability when faced with ambiguity or change
  • Exploratory mindset with passion for testing and learning to better enable marketing performance growth
  • An ability to apply strong business judgment in high-stakes situations
  • An obsession with detail
  • A strong collaborator, ready to make an immediate impact
  • Humble, hungry, and honest
Responsibilities
  • Develop and build lifecycle marketing campaigns that drive awareness, enrollment, and engagement for new customer partners
  • Write captivating subject lines, compelling email copy, and persuasive calls-to-action that resonate with our audience.
  • Drive a thoughtful, measurable marketing experimentation roadmap; be bold, creative and unafraid to test new strategies (creative, targeting, channels, etc.) that drive accelerated positive outcomes for our members and Spring Health.
  • Design and implement A/B tests to optimize email performance, including layout, format, content, and timing.
  • Utilize segmentation strategies to personalize email communications based on member demographics, behaviors, and healthcare needs.
  • Monitor and analyze campaign performance metrics (open rates, click-through rates, conversions) to optimize future campaigns.
  • Continuously test and optimize push and SMS messaging strategies alongside email campaigns.
  • Be a key contributor to R&D pods to align marketing initiatives with member needs, new product launches and organizational goals.
  • Measure and report on impact of marketing initiatives on a routine basis; sharing winning strategies with our cross-functional stakeholders and leadership.
  • Tackle big projects - build processes, playbooks and mechanisms - that benefit the rest of the marketing and customer success teams, raising our collective Marketing bar.
  • Be a writer. Craft your own comms and narrative with superior comms judgment and experience. Access to our brand (content+design) teams is there, but you’ll be the expert on all things member comms and expected to be a steward of our brand.

Spring Health provides personalized mental health solutions aimed at improving employee well-being for organizations and health plans. Their main offering, Precision Mental Healthcare, tailors mental health support to individual needs, which can include digital resources, meditation, therapy, and medication. Users begin with a brief assessment that leads to a customized care plan and a list of appropriate providers from Spring Health's network. The platform is user-friendly, allowing users to schedule appointments and access wellness exercises easily. A unique feature is the Care Navigator, which offers clinical guidance and emotional support throughout the mental health journey. Unlike competitors, Spring Health focuses on a comprehensive, personalized approach to mental health care, making it easier for employers to support their employees' mental well-being. The company's goal is to enhance mental health accessibility and effectiveness in the workplace.

Company Stage

Series E

Total Funding

$452.3M

Headquarters

New York City, null

Founded

2016

Growth & Insights
Headcount

6 month growth

12%

1 year growth

36%

2 year growth

115%
Simplify Jobs

Simplify's Take

What believers are saying

  • Spring Health raised $100M in Series E funding, valuing it at $3.3 billion.
  • The company covers over 10 million lives through 450 employers and strategic partnerships.
  • Spring Health's Community Care solution addresses mental health equity and social determinants.

What critics are saying

  • Emerging startups offer similar services at lower costs, increasing competition.
  • Rapid AI advancements may outpace Spring Health's current technological capabilities.
  • Economic downturns could reduce corporate spending on employee benefits, affecting demand.

What makes Spring Health unique

  • Spring Health offers Precision Mental Healthcare for personalized mental health solutions.
  • The company provides a comprehensive platform with digital support, therapy, and medication.
  • Spring Health's Care Navigator offers clinical guidance and emotional support to users.

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Benefits

Retirement benefits

Paid time off

Healthcare benefits

Insurance benefits

Work-life benefits

Mental health benefits

INACTIVE