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Red Bull

Manufactures and markets energy drinks

Head of Planning

Supply Chain ManagementPosted on Nov 13
Full-timeMunich, GermanyNo salary listedIn-person

About the Job

Requirements

  • A university degree in Supply Chain Management, Business Administration, Operations Management, Engineering, or a related field.
  • Fluency in spoken and written German and English.
  • Extensive, in-depth supply-chain planning experience in FMCG, consumer goods, food and beverage, retail, or distribution.
  • Several years of successful leadership experience managing planning teams and cross-functional organizations.
  • Demonstrated success in demand planning, supply planning, inventory management, and S&OP leadership.
  • Demonstrated success in planning transformations, process redesign, and automation initiatives.
  • Strong understanding of Integrated Business Planning and proven planning methods.
  • Hands-on experience with SAP IBP, SAP S/4HANA, advanced planning systems, and business-intelligence platforms.
  • Strong analytical and strategic problem-solving skills and a data-driven mindset.
  • Strong communication, presentation, and influencing skills, including the ability to constructively challenge executives.
  • Extensive experience in change management and project leadership.
  • High degree of ownership, resilience, and execution capability in a dynamic, entrepreneurial environment.

Responsibilities

  • Lead and develop the Demand Planning, Supply Planning, and Promotion Planning teams, building a scalable, high-performing organization focused on forecast quality, inventory health, customer service, ownership, collaboration, and continuous improvement.
  • Own and continuously improve the end-to-end Sales & Operations Planning process, establishing a structured monthly cycle that aligns Commercial, Operations, Finance, Procurement, and Supply Chain around an integrated business plan with transparent risks, opportunities, scenarios, and recommendations.
  • Establish best-in-class forecasting methods across channels, customers, and product categories; improve forecast accuracy through advanced analytics and close collaboration with Sales and Marketing; and ensure effective planning for product launches, delistings, seasonality, and promotions.
  • Develop supply-planning strategies that balance customer service, tied-up capital, inventory health, and operational efficiency; work with Production, Procurement, logistics providers, and global planning teams to ensure product availability, strengthen supply-chain resilience, and proactively minimize risks.
  • Lead the planning framework for promotional activities and integrate promotions into demand and supply planning; work with Sales, Trade Marketing, Category Management, and Operations to maximize effectiveness while minimizing complexity and inventory risk.
  • Identify and deliver automation opportunities that improve efficiency, data quality, and decision speed; drive adoption and optimization of SAP IBP, SAP S/4HANA, business intelligence, advanced analytics, and AI-supported forecasting; and champion data governance and process standardization.
  • Establish and track KPIs including forecast accuracy and bias, service level / OTIF, inventory turnover, availability, tied-up capital, promotional forecast accuracy, planning productivity, and degree of automation.
  • Benchmark capabilities, lead transformation initiatives, and drive root-cause analyses and corrective actions.
  • Act as a trusted partner to leaders in Commercial, Finance, Operations, Procurement, and Global Supply Chain; influence decisions, reconcile competing priorities, and develop the planning team through clear goals, regular feedback, succession planning, and targeted capability building.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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