Market Research Project Coordinator - Consumer Behavior & Insights

Job Description

About This Job 

NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior across industries and markets. By combining advanced analytics, cutting-edge technology, and rich consumer data, NIQ helps organizations make smarter decisions, uncover growth opportunities, and stay ahead in an increasingly dynamic marketplace. 

The Consumer Behavior and Insights (CB&I) team is NIQ’s specialized consulting practice focused on understanding the attitudes, behaviors, motivations, and trends that drive consumer decision-making. Through custom research solutions and strategic consulting, the team partners with Fortune 500 companies to answer complex business questions and transform data into actionable recommendations that shape products, services, and brand strategies. 

As an Market Research Project Coordinator, you will play a key role in guiding and executing custom quantitative research studies that help clients navigate changing consumer landscapes and make confident business decisions. This position offers exposure to high-impact projects, direct client engagement, cross-functional collaboration, and the opportunity to further develop expertise in research methodology, analytics, and insight storytelling within a highly consultative environment. 

Responsibilities 

• Serve as a trusted partner to clients by supporting day-to-day engagement, managing project communications, and ensuring high-quality project delivery. 
• Collaborate with consulting teams and clients to translate business challenges into robust quantitative research designs and actionable learning objectives. 
• Manage custom research projects from kickoff through final delivery, ensuring timelines, quality standards, and client expectations are consistently met. 
• Develop and refine survey questionnaires and research instruments that align with business objectives and methodological best practices. 
• Guide sampling approaches, respondent targeting strategies, and data collection methodologies to ensure research quality and relevance. 
• Oversee survey programming, testing, and quality control processes, ensuring logical flow, accuracy, and an optimal respondent experience. 
• Conduct analysis of complex quantitative datasets, identifying key patterns, trends, and insights that address critical business questions. 
• Transform research findings into compelling stories and strategic recommendations through impactful presentations and client-ready reports. 
• Partner with internal operations, analytics, and consulting teams to deliver seamless project execution and drive successful client outcomes. 

#LI-Hybrid

Qualifications

• Bachelor’s degree in Marketing, Business, Social Sciences, Statistics, Economics, or a related field. 
• Minimum of 3 years of experience in quantitative market research, consumer insights, consulting, or a related discipline. 
• Strong foundation in survey-based research methodologies and quantitative research design. 
• Demonstrated ability to manage multiple projects simultaneously while maintaining high-quality standards and meeting deadlines. 
• Strong analytical and critical thinking skills with the ability to interpret complex data and generate business-focused insights. 
• Proficiency in Microsoft Excel, PowerPoint, Google Workspace, and survey research platforms. 
• Excellent written and verbal communication skills, including the ability to present findings and recommendations to clients and senior stakeholders. 
• Ability to work independently while collaborating effectively within cross-functional and team-oriented environments. 

Additional Information

Job ID: R26_0023308

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion