Director of Marketing & Growth
Intelligent Change
Director of Marketing & Growth
Intelligent Change
Global wellness brand selling habit-formation tools
Intelligent Change · London, United Kingdom (Remote) · Full-time · Posted 2026-09-24
Workplace: remote
Intelligent Change began as something personal.
Before it was a company, it was a question I was trying to answer in my own life:
Why do we know so much about personal growth, yet struggle to live it consistently?
Over the years, what we created resonated far beyond anything I imagined. Millions of people around the world now use Intelligent Change products as daily rituals to slow down, reflect, and live more intentionally.
Today, we’ve sold over 4 million products globally and reached millions of people around the world. But we are still early in our journey. We are building something that can scale meaningfully without losing its soul.
This role matters because marketing at Intelligent Change is not about noise or growth at any cost. It is about turning purpose into presence, and presence into sustainable scale.
If you are excited by the idea of building a world-class brand rooted in intention, ritual, and real impact, this role is for you.
— Alex Ikonn
Founder, Intelligent Change
Intelligent Change exists to help people design better lives through small, consistent rituals that compound over time.
We create physical tools and experiences that turn personal growth into something people can actually live. Not through pressure or motivation, but through structure, reflection, and intention.
We are the creators of the most viral journal in the world, The Five Minute Journal, a product that helped turn gratitude into a daily practice for millions of people globally. To date, Intelligent Change has sold over 4,000,000 products worldwide and built a deeply loyal, values-driven community.
Our products are used and recommended by Tim Ferriss, Emma Watson, Lily Collins, professional athletes, CEOs, founders, and leaders across industries, alongside millions of everyday people seeking more intentional lives.
Intelligent Change has been featured in The New York Times, Vogue, Forbes, ELLE, and other leading global publications. The New York Times described Intelligent Change as a brand that has “turned gratitude into a global movement.”
Today, Intelligent Change is a profitable eight-figure brand with a clear path to becoming a $100M+ global business. We are entering a pivotal phase of growth and are looking for a senior marketing leader who can help us scale with focus, taste, and discipline, while preserving the heart of what makes this brand matter.
The Director of Marketing & Growth will own how Intelligent Change shows up in the world and how it grows.
This is a senior, hands-on leadership role at the intersection of brand, content, performance, and commerce. You will be responsible for building a modern marketing engine that drives awareness, revenue, and long-term brand equity.
You will work closely with the founder and leadership team and play a central role in shaping the future of Intelligent Change. This role is expected to grow into a Chief Marketing Officer position for the right person.
This role is not about selling more products.
It is about scaling a mission-driven brand to its full potential without losing what makes it special.
You will help shape the next chapter of Intelligent Change as it grows from a successful business into a globally recognized that truly improves people’s lives.
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Global wellness brand selling habit-formation tools
Intelligent Change is a global wellness lifestyle brand that creates science-backed tools to help people build positive habits. Its products combine simple, elegant designs with practical guidance to support behavior change, enabling users to establish healthier routines without extensive experimentation. The company’s flagship item, the Five Minute Journal, pioneered guided self-help and has sold over 2 million copies worldwide. Its offerings work by providing structured prompts and routines that guide daily reflection and action, making habit formation manageable and measurable. Compared with competitors, Intelligent Change emphasizes accessible, evidence-based methods and a long track record (since 2013) of creating standardized tools for habit formation, rather than relying on vague promises. The overarching goal is to help people achieve more with less by making habit change straightforward, scalable, and sustainable for a global audience.
Explore more opportunities at Intelligent Change