CX Social Media Senior Analyst

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

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Team Overview

The Social Media CX team is a critical extension of CX Operations, managing customer interactions in high-visibility channels where speed, accuracy, and consistency are key. In this role, you’ll own end-to-end Social Media CX process optimization, focusing on operational response flows, scripts, and playbooks to ensure timely and compliant customer support. We’re looking for a structured, analytical, and execution-focused professional who enjoys improving operational performance while working closely with CX Operations, QA, Risk, and other internal teams.

Role Responsibilities

• Own Social Media CX operational processes end-to-end, from response flows to continuous optimization.
• Design and maintain CX-focused scripts and playbooks adapted to social media channels.
• Drive operational consistency and efficiency across public and private social media interactions.
• Support critical and sensitive cases through clear operational escalation and resolution processes.
• Improve SLA and response-time performance through process analysis and optimization.
• Identify operational root causes behind social media inflow and recurring issues.
• Provide visibility to stakeholders on operational performance, trends, and risks.
• Communicate effectively in English with regional or global stakeholders when required.

Role Qualifications

• Experience in Social Media Customer Support.
• Experience supporting customers through social media platforms.
• Strong background in process design, documentation, and operational optimization.
• Proven ability to collaborate with cross-functional operational teams.
• Business-level English, able to work with internal and regional stakeholders.
• Familiarity with social care tools used for CX operations (e.g., Sprinklr or similar).

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms