Management and Marketing Assistant Intern

INTERNSHIP – McPeek Realty – Management & Marketing Assistant – IWS

Division: Academic Affairs                                                                Department: Career Pathways 2

Experience: Experienced                       

Job Code: [                      GL Code:

Supervisor of Student Employee(s): Angela Lockhart, Heather McPeek

FWS, IWS, or Grant Funded:  ☐ FWS,  ☐  IWS,   ☒ Grant Funded

Avg. Hours/Week:  ☐ 1-5, ☒6-10, ☐  11-15,  ☐  16-20 Total 80 hours/semester

McPeek Realty is seeking an energetic, detail-oriented college intern to support their residential real estate and property management operations in Pikeville and the surrounding region. This hands-on role bridges commercial real estate operations, property management (encompassing both short-term vacation/traveler rentals and long-term residential leases), and digital marketing.

The intern will gain exposure to asset operations, tenant and guest relations, vendor coordination, regulatory compliance, and multi-channel marketing campaigns.

Responsibilities and Career Competencies:

• Coordinate turnover workflows for short-term rental properties, including scheduling cleanings, conducting pre-arrival quality audits, and ensuring guest-ready presentation (CT, P).
• Assist in guest hospitality communications, answering pre-booking inquiries, delivering digital check-in guides, and troubleshooting guest questions in a prompt, customer-focused manner (C, P).
• Support long-term leasing workflows by processing rental applications, coordinating background/credit screenings, and tracking lease expiration/renewal schedules (CT, T).
• Conduct regular on-site walkthroughs of vacant and managed units to log physical asset conditions, document needed repairs, and coordinate work orders with local maintenance contractors (CT, CSD, TW).
• Track utility schedules, rental inventory supplies, and vendor billing records using digital property management software and spreadsheets (T, CT).
• Capture high-quality interior/exterior photography, short video walkthroughs, and virtual tours of available real estate listings and rental units (T, P).
• Draft compelling property listing descriptions and promotional copy optimized for MLS platforms, short-term rental channels, and regional real estate listing hubs (C, T).

• Create and curate engaging social media content (Meta/Instagram/Facebook Reels and posts) highlighting featured properties, local community living in Pikeville, and tenant/homeowner tips (T, C, CTR).
• Design polished digital and print collateral—such as open house flyers, property feature sheets, welcome guides, and local attraction maps—using Canva or graphic design software (T, P).
• Track engagement metrics across online listings and social platforms to assess campaign reach and recommend listing visibility adjustments (CT, T).
• Greet prospective tenants, buyers, and property owners with a professional, hospitable demeanor, directing inquiries to appropriate agents or staff (P, CTD, CTR, C).
• Maintain clean, organized digital records of leases, tenant correspondence, maintenance logs, and property contracts in compliance with confidentiality standards (P, T).
• Participate in operational review meetings to discuss occupancy rates, active real estate transactions, and marketing priorities (TW, L).
• Shadow licensed real estate professionals during client consultations, showings, and staging sessions to build foundational knowledge of Kentucky real estate practices (CSD, P).

Competencies/Skills: Communication (C), Teamwork (TW), Professionalism (P), Career & Self Development (CSD), Critical Thinking (CT), Community Transformation (CTR), Leadership (L), Technology (T)

Qualifications:

• Enrolled full-time and in good standing at UPIKE.
• Interest in business management and marketing.
• Students with coursework, experience, or academic interest in management and/or marketing.
• Preferred interest in real estate and/or property management.

In the following sections check all boxes that apply to your job.

Computer Skills:  ☒  Word,  ☒  Excel,   ☐ PowerPoint,    ☒Canva,   ☒ Social Media & New Technology,                     ☒  Other: _____________

Other Skills:  ☒  Attention to detail,  ☒  Strong active listening abilities,  ☐  Public speaking,                 ☒  Written & verbal communication,  ☒  Customer focused,  ☒  Willingness to learn new things

Work Schedule:    ☐ Su ___ to ___;  ☐  M ___ to ___;  ☐  T ___ to ___;  ☐  W ___ to ___;  ☐  R ___ to ___;                ☐  F ___ to ___;  ☐  Sa ___ to ___;  ☒    Schedule determined with communication between intern and supervisor and based upon intern’s class schedule.

Work Conditions:  ☒  Heat,  ☒  Cold,  ☒  Odors/Smoke,  ☐  Toxic Agents,  ☒    Dust,  ☒ Machinery,           ☐  Light Intensity, ☒  Noise,  ☐  Vibrations,  ☐  Wetness,  ☒  Humidity,  ☐  Electrical Currents,                 ☐  Other: _________________________

Physical Demands:  ☒  Keyboarding,  ☒  Reaching/Handling,  ☒  Stooping/Kneeling,                              ☒    Crouching/Crawling,  ☒  Pushing up to _50_ lbs.,  ☒  Pulling up to _50__ lbs.,  ☒  Lifting up to _50__ lbs.,      ☒  Carrying up to _50__ lbs.,  ☒   Climbing,  ☐  Balancing,  ☐  Other: ___

Number of Positions: 1

Pay Rate: 10.50/hr

Location: 2590 US Highway 23 South | Pikeville, KY 41501 | 606-454-5104

Additional Comments:

• Student must work a minimum of 80 hours in the semester. Student must enroll concurrently into CVL 401: Integrated Internship Experience and successfully complete this course. Student will enroll in the 2 credit hour option for this position.

Application Notes: Resumes and applications will be reviewed to determine if you meet the required qualifications for the position. If it is determined that you meet the required qualifications, your application materials will be used to identify a top group of the most highly qualified candidates. The University of Pikeville is an equal opportunity employer committed to assembling a diverse, broadly trained faculty and staff. The University of Pikeville does not discriminate on the basis of race, ethnicity, color, sex, gender, gender identity, sexual orientation, religion, national origin, age or disabilities in its programs, activities, hiring, or the admission of students.