Full-Time

Assistant Store Manager

Southern Tide

Southern Tide

201-500 employees

Designs classic coastal apparel and accessories

No salary listed

Sandestin, Miramar Beach, FL, USA

In Person

Bachelor's

Category
Retail (1)
Required Skills
Word/Pages/Docs
Excel/Numbers/Sheets
Microsoft Outlook

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Requirements
  • A high school diploma or equivalent is required.
  • Generally, four or more years of retail experience, including a minimum of two years of retail store supervisory or management experience, is required.
  • Solid computer skills with proficiency in Outlook, Excel, and Word are required.
  • Basic retail mathematics skills are required.
  • Experience with point-of-sale systems is advantageous.
  • Exposure to merchandising and retail visual concepts is required.
Responsibilities
  • Support the store manager in executing the store strategy to achieve performance goals.
  • Partner with the store manager to ensure the store achieves financial targets by monitoring and improving measurable business statistics.
  • Monitor team sales targets and other metrics and provide feedback and analysis to the store manager.
  • Manage store staff to maximize sales, traffic flow, floor coverage, and customer engagement, adjusting schedules as necessary.
  • Lead by example and model behavior reflecting the company’s core values.
  • Manage conflict and take ownership for contributions to team dynamics.
  • Supervise the selling environment and provide consistent coaching on sales, products, and staff training.
  • Partner with the store manager to execute effective store communications and keep staff involved and updated.
  • Maintain the Southern Tide aesthetic across associate presentation, dress, visual standards, maintenance, and merchandising.
  • Assist with recruitment, selection, and onboarding of store staff.
  • Train, guide, and coach staff on selling and service skills to improve customer experiences and exceed sales targets.
  • Ensure visual merchandising and maintenance standards are met at all times.
  • Adhere to operational policies and procedures.
  • Maintain accuracy of information entered in the point-of-sale system and other required technology.
  • Make bank deposits.
  • Open and close the store and/or registers.
  • Lead the team in handling merchandise receipts and transfers quickly and accurately.
  • Lead the team in visual merchandising of the sales floor.
  • Understand, execute, and train staff on cash-handling and reporting functions.
  • Enforce people policies and ensure accurate and timely processing of employee paperwork, including payroll, time and attendance, employee changes, and employee discipline.
  • Protect company assets by adhering to loss-prevention and operational policies and procedures.
Desired Qualifications
  • A bachelor's degree with a focus in Business and/or Merchandising is preferred.
  • Strong communication and the ability to guide and influence others effectively are preferred.
  • Comfort facilitating conflict resolution through interpretation of company policies is preferred.
  • Analytical problem-solving ability is preferred.
  • The ability to multitask and stay organized is preferred.
  • A hands-on natural leadership style is preferred.
  • Experience with point-of-sale systems is a plus.

Southern Tide creates classic, authentic apparel for the coastal lifestyle, including men’s, women’s, and kids’ clothing and accessories. Its products emphasize quality in materials, finish, fit, and function, beginning with the Skipjack polo and expanding to a full collection. The company differentiates itself through a coastal heritage aesthetic and a commitment to durable, well-made pieces rather than trend-driven fashion. The goal is to let people express a Southern-inspired, outdoor-loving mindset wherever they live, with clothing built for everyday wear.

Company Size

201-500

Company Stage

Acquired

Total Funding

$85M

Headquarters

Greenville, South Carolina

Founded

2006

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Simplify Jobs

Simplify's Take

What believers are saying

  • February 2026 anniversary drops with Katie Bolt refreshed the brand and drove attention.
  • Southern Tide expanded experiential partnerships with The Dunlin through Labor Day 2026.
  • The Southlake store and Texas entry broaden geographic reach beyond the Southeast.

What critics are saying

  • Oxford said fiscal 2026 brings no net new Southern Tide retail locations.
  • Southern Tide depends on fashion collaborations; missed trends quickly weaken product relevance.
  • If golf and coastal lifestyle demand soften, flagship differentiation fades against larger apparel rivals.

What makes Southern Tide unique

  • Oxford-backed Southern Tide owns a recognizable coastal lifestyle niche since 2016 acquisition.
  • The 2026 twentieth-anniversary artist series reinforces heritage, local roots, and limited-edition storytelling.
  • New Greenville Borden Building headquarters and active store network support brand control and experience.

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Benefits

Health Insurance

Wellness Program

Paid Vacation

401(k) Retirement Plan

401(k) Company Match

Employee Discounts

Tuition Reimbursement

Growth & Insights and Company News

Headcount

6 month growth

13%

1 year growth

13%

2 year growth

13%
Southern Tide
May 1st, 2026
Southern Tide partners with The Dunlin to launch the Coastal Explorer Passport experience.

Southern Tide partners with The Dunlin to launch the Coastal Explorer Passport experience. Johns Island, S.C. - May 2026 - Southern Tide is proud to partner with The Dunlin, Auberge Collection, to introduce the Coastal Explorer Passport - a family-friendly experience designed to inspire young guests to discover the natural beauty, wildlife, and traditions that define Kiawah River and the Lowcountry lifestyle. Available now through Labor Day Weekend, the Coastal Explorer Passport invites families staying at The Dunlin to explore the property through games, scavenger hunts, and creative challenges inspired by outdoor adventure and coastal heritage. Upon check-in, young guests will receive a complimentary custom Southern Tide hat and their Passport. The experience reflects the shared values of Southern Tide and The Dunlin - encouraging families to slow down, spend time outdoors, and create meaningful memories together along the South Carolina coast. "Southern Tide was founded on a passion for coastal living and creating meaningful moments outdoors," said Chris Rawls, Director of Brand Marketing at Southern Tide. "Partnering with The Dunlin to bring the Coastal Explorer Passport to life felt like a natural extension of both brands - inspiring families to explore the Lowcountry and embrace the spirit of adventure that defines this region." In addition to the Coastal Explorer Passport, guests can experience additional Southern Tide touchpoints throughout the summer season, including custom performance long-sleeve shirts for private charter fishing excursions and Father's Day weekend activations such as the Southern Tide Blazer Bar and poolside gourmet shaved ice pop-ups. Together, Southern Tide and The Dunlin aim to create an elevated, yet approachable family experience rooted in exploration, connection, and Lowcountry tradition.

Community Impact Newspaper
Nov 15th, 2023
Southern Tide debuts first Texas store in Southlake

Coastal lifestyle brand Southern Tide is open in Southlake Town Square.

GSA Business
Nov 3rd, 2023
Iconic coastal brand relocates HQ to downtown Greenville historic building > GSA Business

Southern Tide will move its headquarters into the iconic Borden building in Greenville.

Upstate Business Journal
Oct 26th, 2023
Greenville's Southern Tide moving HQ to historic Borden Building

Southern Tide will move its headquarters in the fall of 2024 to the historic Borden Building on West Washington Street in downtown Greenville.

MR Magazine
May 18th, 2023
SOUTHERN TIDE PARTNERS WITH LILY PULITZER ON SPECIAL SUMMER CAPSULE

The prints have always been a perfect combination with summer’s more laidback, casual dressing, so it’s welcome news that coastal lifestyle brand Southern Tide has partnered with Lilly Pulitzer to launch a men’s and youth capsule collection, creating some brand new prints* that are sure to become icons in their own right.