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Sinclair

Telecommunications broadcaster operating TV stations.

Producer – Digital Content

News Reporting & Digital JournalismConfirmed live in the last 24 hours
Full-timeAsheville, NC, USANo salary listedIn-person

About the Job

Requirements

  • Excellent writing skills and sound news judgment.
  • Strong digital analytics skills to guide story placement across digital platforms.
  • Previous news producing experience at a commercial television station is required, though an entry-level candidate may be considered.
  • Knowledge of, or willingness to learn, social media content creation for Facebook, Instagram, X, and YouTube.
  • Ability to pursue stories by contacting appropriate authorities or other sources.
  • Ability to find story ideas, including follow-ups to previous reports and previews of upcoming events.
  • Ability to monitor news emails for releases, relevant information, story updates, and upcoming-event information, and share or file it as needed.
  • Ability to work in a fast-paced, deadline-driven environment.
  • Ability to execute news strategies and goals in daily newscasts.
  • Flexibility and on-the-spot problem-solving ability.

Responsibilities

  • Manage day-to-day digital news content in coordination with news managers and the Digital Executive Producer to keep all digital platforms current, accurate, and compelling.
  • Identify and post engaging, timely, and relevant content.
  • Monitor competitors' social media practices and work in line with the station's overall content strategy.
  • Teach on-air reporters to improve their digital skills.

Desired Qualifications

  • A Bachelor's degree in a related field.
  • A Journalism degree.
  • Strong leadership and communication skills.

About the Company

Sinclair

Telecommunications broadcaster operating TV stations.

Sinclair Broadcast Group operates television stations across the United States with major network affiliations, regional sports networks, and digital platforms. It monetizes through advertising, retransmission consent fees, and other broadcast services, supported by traditional signals and online content. The company uses NextGen Broadcast (ATSC 3.0) to deliver higher-quality video and interactive datacasting, opening new data-driven revenue opportunities. By combining local stations, sports networks, and digital media, Sinclair aims to grow audience engagement and expand monetization across its multi-channel ecosystem.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Cockeysville, MD
Founded
1986

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