Full-Time

First Marketing Manager

Updated on 5/2/2024

Chef Robotics

51-200 employees

Robotics and AI for food production automation

Robotics & Automation

AI & Machine Learning

Consumer Goods

Senior

San Francisco, CA, USA

Required Skills

Webflow

Sales

Figma

Hubspot

Marketing

Requirements

Grittiness and ability to be resilient to consistent failure and rejection
Excellent written and verbal communication skills
5+ years of product marketing experience in a Robotics, RaaS, SaaS or B2B organization
Have successfully launched a product before
An entrepreneurial and creative mindset with the flexibility to work in a fast-paced, evolving environment and wear multiple hats
Experience with startups, including demonstrated growth in a SaaS / RaaS B2B product organization
Experience with Webflow
Experience with Figma
Experience with basic videography, photography, and basic editing
Experience with copywriting that focuses on the value and benefits our product can bring to the daily activities of customers
Experience with press and PR for trade journals and popular press
Experience representing products at trade shows and events; experience putting together and executing trade show strategy
Experience with developing useful, strong sales enablement content (hands-on) to support sales efforts, partner sales, and multiple target personas (Presentations (ppt, etc), 1-pagers, Technical sales sheets, Video scripting/storyboarding, etc)
Analytical and research-focused, comfortable using marketing automation tools (Hubspot, etc) to drive content and messaging strategies
Empathetic, with the ability to connect with customers on multiple levels; strong interviewer

Responsibilities

Help create and lead Chef’s brand and create extremely high brand awareness for the companies among 1) VCs, 2) customers, and 3) engineers.
Attract strong PR in top popular press publications.
Attract strong PR in trade journal (food and beverage) publications.
Lead Chef’s content marketing strategy and write and publish content (blog and written content).
Secure podcast speaking positions for leaders at the company.
Maintain and update Chef’s website (Webflow) and use Figma to design wireframes for website
Lead Chef’s effort to create, write, and design customer case studies.
Lead Chef’s videography efforts (including traveling to customer sites) to collect interviews for case studies.
Lead Chef’s trade show efforts. Set up the show, get the booth set up, help set up a demo, and manage the trade show end-to-end.
Lead Chef’s webinars; organize webinars and do marketing around them.
Lead efforts to generate top-of-funnel for MQLs
From time to time, help with doing outbound sales outreach for top of the funnel.
Lead Chef’s socials and create strong content for them. Generally help Chef meet Sales and Revenue goals

Until now, Chef has remained quietly in stealth and its team has been almost entirely engineering + customer-related operations. Now, Chef is getting ready to do its first public release. Chef’s mission is to accelerate the advent of intelligent machines in the world and we’d like Chef to be seen as the dominant brand in Robotics/AI.

In this role, you’d be the first marketing hire at Chef; you’d work very closely with the CEO to:

- Do Chef’s public release Help create Chef’s brand as the market leader in food robotics and food manipulation

- Help create Chef’s brand as a leader in Embodied AI

- Help generate brand awareness in the venture capital community

- Help generate brand awareness amongst top engineers in Silicon Valley

- Help generate top-of-funnel leads who may be relevant customers.

Note that this is an individual contributor position but as the first person doing marketing, it’s a generalist role with the expectation that you’d do whatever is needed. But as the marketing team grows, there will be room to expand if you are successful.

Responsibilities

Help create and lead Chef’s brand and create extremely high brand awareness for the companies among 1) VCs, 2) customers, and 3) engineers.
Attract strong PR in top popular press publications.
Attract strong PR in trade journal (food and beverage) publications.
Lead Chef’s content marketing strategy and write and publish content (blog and written content).
Secure podcast speaking positions for leaders at the company.
Maintain and update Chef’s website (Webflow) and use Figma to design wireframes for website
Lead Chef’s effort to create, write, and design customer case studies.
Lead Chef’s videography efforts (including traveling to customer sites) to collect interviews for case studies.
Lead Chef’s trade show efforts. Set up the show, get the booth set up, help set up a demo, and manage the trade show end-to-end.
Lead Chef’s webinars; organize webinars and do marketing around them.
Lead efforts to generate top-of-funnel for MQLs
From time to time, help with doing outbound sales outreach for top of the funnel.
Lead Chef’s socials and create strong content for them.
Generally help Chef meet Sales and Revenue goals

Requirements

Grittiness and ability to be resilient to consistent failure and rejection (especially by journalists)
Excellent written and verbal communication skills. Strong grammar skills
5+ years of product marketing experience in a Robotics, RaaS, SaaS or B2B organization
Have successfully launched a product before.
An entrepreneurial and creative mindset with the flexibility to work in a fast-paced, evolving environment and wear multiple hats
Experience with startups, including demonstrated growth in a SaaS / RaaS B2B product organization
Experience with Webflow
Experience with Figma
Experience with basic videography, photography, and basic editing
Experience with copywriting that focuses on the value and benefits our product can bring to the daily activities of customers
Experience with press and PR for trade journals and popular press
Experience representing products at trade shows and events; experience putting together and executing trade show strategy.
Experience with developing useful, strong sales enablement content (hands-on) to support sales efforts, partner sales, and multiple target personas (Presentations (ppt, etc), 1-pagers, Technical sales sheets, Video scripting/storyboarding, etc)
Analytical and research-focused, comfortable using marketing automation tools (Hubspot, etc) to drive content and messaging strategies
Empathetic, with the ability to connect with customers on multiple levels; strong interviewer

Bonus

Industry experience in industrial robotics, supply chain, or material handling

Note that this role is 100% onsite in San Francisco at Chef’s HQ.

Chef Robotics

View

Website

View Company Profile

Chef Robotics specializes in truly intelligent food automation, utilizing robotics and AI to increase production volume and reduce costs for food companies. Their robots are designed to address the labor crisis in the food industry and are already deployed at multiple customer sites, empowering humans to do what they do best.

Company Stage

Seed

Total Funding

$26.1M

Headquarters

San Francisco, California

Founded

2019

Growth & Insights

Headcount

6 month growth

↑ 9%

1 year growth

↑ 28%

2 year growth

↑ 123%