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IPG Mediabrands

Global media planning, buying, analytics

Associate Director - Digital Partnerships

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$110k - $120kIn-person

About the Job

Requirements

  • Proven ability to develop and maintain strong professional relationships with senior-level clients, colleagues, and vendors.
  • Demonstrated ability to develop digital marketing communication plans encompassing digital media strategies.
  • Proven ability to drive projects from conception to completion, with project management experience.
  • Proven knowledge of online planning and research tools and resources.
  • Experience with campaign management and ad-serving technology, including DoubleClick DART and/or Atlas DMT.
  • Understanding of marketing and advertising principles, media concepts and terminology, creative requirements, and budget requirements.

Responsibilities

  • Develop, execute, and monitor digital media partnership strategies and plans for clients, ensuring the work meets specifications and is correct.
  • Oversee applicable teamwork, resource allocation, growth, and development.
  • Drive the team to explore and identify non-traditional partnership opportunities and innovations.
  • Communicate directly with clients regarding marketplace intelligence, negotiation, and partnership needs, and hold leadership accountability for the team’s day-to-day responsibilities.
  • Collaborate with Strategy, Analytics, and Communications Design teams to align with and deliver against client key performance indicators while managing partnership deliverables and client expectations daily.
  • Oversee partnership plan development, recommendations, and implementation, incorporating appropriate rationale and research for client approval.
  • Provide regular performance assessments to the team, support team members’ professional goals, and ensure the Digital Partnerships team has clear strategy, budget, and objectives.
  • Recommend and justify partner selections designed to deliver on client key performance indicators, using data and analytics through strategic partnerships to maximize strategic value and efficiency.
  • Provide Partnerships support for new-business pitches.
  • Assist and collaborate with all MB strategic business units for effectiveness and seamless integration into client business.
  • Assist MAGNA aggregate negotiations across digital media channels.

Desired Qualifications

  • Six or more years of relevant experience, including three or more years of supervisory experience.
  • Programmatic experience; experience working with a data management platform is preferred.
  • Preferred working knowledge of third-party Internet marketing research tools, including comScore Media Metrix, Nielsen NetView, @Plan, and eMarketer.
  • Demonstrated critical-thinking and problem-solving abilities.
  • Ability to work successfully with teams, handle multiple projects, and meet tight deadlines under pressure.
  • Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition.

About the Company

IPG Mediabrands

Global media planning, buying, analytics

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
2007

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