Optimal HR

Head of Brand & Retail Expansion

Brand & Creative MarketingConfirmed live in the last 24 hours

Full-timeAthens, GreeceNo salary listed

About the Job

Requirements

Requires 3–6+ years of experience in marketing, brand management, or retail/business development.
Requires a track record of running marketing campaigns and/or building retail or partnership relationships.
Must be comfortable operating solo in a small company and handling multiple responsibilities.
Requires fluency in Greek and English.
Must be based in or able to work hybrid from Athens.

Responsibilities

Plan, create, and execute marketing campaigns across digital, social, and offline channels.
Develop the content and communication calendar in line with brand identity and seasonal collections.
Track campaign performance and adjust strategy based on results.
Conceive and plan brand activations that build visibility and community.
Coordinate activation execution with internal team members and external suppliers and vendors.
Identify and approach retail stores, concept stores, and boutiques for new stocking and co-branding opportunities.
Negotiate and manage retail partnership terms.
Expand and manage relationships with existing partners, including museums, hospitality businesses, and brands.
Build and maintain a network of retail, hospitality, and brand contacts to support future collaborations.
Represent the brand at relevant industry events and meetings.
Bring new partnership and expansion opportunities to the founder for decision-making.

Desired Qualifications

Experience in fashion, lifestyle, or design-led brands is preferred.
Experience planning events or brand activations is a strong plus.
Additional languages are a plus, given international expansion goals.

Head of Brand & Retail Expansion

Optimal HR · Kifisia, Greece (Hybrid) · Full-time · Posted 2026-09-01

Workplace: hybrid

Department: Bleecker & Love

Description

Optimal, on behalf of its clients, Bleecker & Love, a Greek lifestyle brand, is seeking a Head of Brand & Retail Expansion.

We are looking for someone who wants real ownership: the person who takes Bleecker & Love from a beloved local brand into new retail partnerships, new cities, and new audiences.

The Head of Brand & Retail Expansion will own marketing and growth for Bleecker & Love end-to-end: creating and running marketing campaigns, designing brand activations, and building new retail and co-branding partnerships. This is a hands-on, high-ownership role for someone who wants to build the next chapter of a growing, handmade Greek brand.

Key Responsibilities

Marketing & Campaigns:

• Plan, create, and execute marketing campaigns across digital, social, and offline channels

• Develop the content and communication calendar in line with brand identity and seasonal collections

• Track campaign performance and adjust strategy based on results

Brand Activations:

• Conceive and plan activations that build visibility and community around the brand

• Coordinate execution with internal team and external suppliers/vendors

Retail Partnerships & Co-Branding:

• Identify and approach retail stores, concept stores, and boutiques for new stocking and co-branding opportunities

• Negotiate and manage terms of retail partnerships

• Expand and manage relationships with existing partners (museums, hospitality, brands — building on current collaborations)

Relationship-Building & Business Development:

• Build and maintain a network of retail, hospitality, and brand contacts to fuel future collaborations

• Represent Bleecker & Love at relevant industry events and meetings

• Bring new partnership and expansion opportunities to the founder for decision-making

Requirements & Qualifications

• 3–6+ years in marketing, brand management, or retail/business development (fashion, lifestyle, or design-led brands preferred)

• Track record of running marketing campaigns and/or building retail or partnership relationships

• Experience planning events or brand activations is a strong plus

• Comfortable operating solo in a small company, wearing multiple hats

• Excellent communication and negotiation skills

• Fluent in Greek and English (additional languages a plus, given international expansion goals)

• Based in or able to work hybrid from Athens

Success Looks Like

• A consistent, effective marketing campaign calendar driving brand awareness and sales

• New retail/co-branding partnerships signed and active

• A growing network of retail, hospitality, and brand relationships feeding future opportunities

What We Offer

• High ownership and direct influence on brand direction and growth

• Hybrid work arrangement based in Athens

• A creative, handmade-in-Greece brand with real international potential

Apply

Apply at Optimal HR

About the Company

Optimal HR

Company size: Not listed
Company stage: Not listed
Total funding: Not listed
Headquarters: Not listed
Founded: Not listed

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