Full-Time
Digital Analytics Manager
Posted on 10/31/2025
Nobull
201-500 employees
Direct-to-consumer high-performance athletic footwear and apparel
Compensation Overview
$115k - $125k/yr
Boston, MA, USA
In Person
 Data & Analytics (2) |
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- 5–7 years of experience in eCommerce, marketing analytics, merchandising planning, category management, or merchandise buying for an eCommerce business.
- Strong understanding of eCommerce dynamics and the various levers that drive performance.
- Proven analytical skills with proficiency in Microsoft tools and web analytics platforms such as Google Analytics and Adobe Analytics.
- Experience with tag management systems (e.g., Google Tag Manager, Launch, Tealium, Elevar).
- Proficiency in data validation and debugging tools (e.g., ObservePoint, Google Tag Assistant, Charles Proxy, Fiddler).
- Demonstrated ability to manage multiple projects in a fast-paced environment and meet deadlines.
- Excellent communication skills with the ability to clearly present complex data and influence cross-functional teams and senior leadership.
- Strong stakeholder management and collaboration skills.
- Experience with customer journey mapping, user behavior analysis, and funnel optimization (3+ years preferred).
- Results-oriented, highly curious, and focused on driving optimization and business impact.
- High attention to detail and precision in data analysis and reporting.
- Proactive problem-solver with a strong sense of ownership and accountability.
- Comfortable working under pressure and energized by connecting insights to action.
- Eager to continuously learn and grow both technical and business skills.
- Trusted team player who demonstrates integrity, positivity, and a growth mindset.
- Experience with A/B testing and experimentation platforms (e.g., Optimizely, Monetate) — preferred.
- Familiarity with customer data platforms (CDPs) and advanced audience segmentation — preferred.
- Knowledge of SEO, paid media, or email marketing analytics — preferred.
- Certification in Google Analytics, Adobe Analytics, or similar platforms — preferred.
- Experience with market and industry insights reporting — preferred.
- Analyze and report on eCommerce performance, including traffic, media impact, site behavior, digital analytics, sell-through, pricing, and promotions.
- Synthesize complex business variables to explain both what is happening and why, emphasizing root-cause analysis.
- Deliver regular and ad-hoc reporting across all areas of the business, from site traffic and consumer behavior to product performance.
- Serve as the go-to expert for dashboards and reporting tools, responding to leadership inquiries and proactively surfacing insights and opportunities.
- Monitor daily business performance independently, identifying issues and opportunities without prompting.
- Lead cross-functional insights meetings and present data-driven findings to stakeholders and leadership.
- Develop detailed customer journey maps to identify pain points, drop-offs, and areas for optimization.
- Monitor and analyze website performance metrics (e.g., traffic, conversion rates, engagement) using GA4, Adobe Analytics, or similar platforms.
- Support data-driven decision-making across marketing and sales teams through ad-hoc analysis and strategic insights.
- Contribute to data strategies that enable personalization, segmentation, and targeted marketing. Evaluate and recommend new analytics tools and platforms to improve digital data collection and analysis.
- Stay current on industry trends, tools, and best practices in digital analytics and tag management.
- Own and manage tagging and pixel strategies across the site and marketing campaigns to ensure accurate and comprehensive analytics.
- Continuously enhance site tagging processes, debugging, troubleshooting, and validating tags for data accuracy and consistency.
- Manage event call budgets and lead contract renegotiations as needed.
- Collaborate with development teams to ensure proper integration of analytics and marketing tags.
- Experience with A/B testing and experimentation platforms (e.g., Optimizely, Monetate) — preferred.
- Familiarity with customer data platforms (CDPs) and advanced audience segmentation — preferred.
- Knowledge of SEO, paid media, or email marketing analytics — preferred.
- Certification in Google Analytics, Adobe Analytics, or similar platforms — preferred.
- Experience with market and industry insights reporting — preferred.
NOBULL designs and sells high-performance athletic footwear and sportswear through a direct-to-consumer model. Their trainers, lifters, runners, and accompanying apparel are built for durability, lightweight feel, and strong grip to support high-intensity activities like CrossFit, tennis, and running. The products are sold primarily via nobullproject.com, which lets the brand control pricing and customer experience while maintaining a direct relationship with buyers. Unlike competitors, NOBULL emphasizes product quality and performance and strengthens its appeal with a community vibe—sharing inspirational stories from its team of athletes. The company’s goal is to grow as a trusted, athlete-focused brand by delivering reliable gear and cultivating a devoted customer base through direct engagement.
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$102M
Headquarters
Boston, Massachusetts
Founded
2014
Simplify's Take
What believers are saying
- Nutrition line expansion into protein and electrolytes captures recovery market growth.
- UFL exclusive training partnership and Livvy Dunne endorsement drive mainstream visibility.
- Public Rec golf acquisition and Azalea collection penetrate affluent lifestyle segment.
What critics are saying
- Reebok reclaims CrossFit Games sponsorship, eroding NOBULL's core market dominance.
- Adidas outcompetes NOBULL in UFL football via superior distribution and prestige.
- Nutrition scaling fails against Gatorade and Optimum Nutrition's entrenched market positions.
What makes Nobull unique
- Tom Brady and Mike Repole ownership attracts elite athletes and mainstream credibility.
- Diversified product portfolio spans footwear, apparel, nutrition, and recovery across sports.
- Direct-to-consumer model maintains brand control and builds loyal fitness community.
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Benefits
Wellness Program
Flexible Work Hours
Remote Work Options
Growth & Insights and Company News
6 month growth
↓ -3%1 year growth
↓ -2%2 year growth
↓ -2%LIFE ALIVE partners with NOBULL to launch limited-time fitness Performance Smoothies. The wellness-focused brand and no-nonsense performance innovator team up to fuel training, recovery, and everyday movement BOSTON, MA, UNITED STATES, March 3, 2026 /EINPresswire.com/ - Life Alive Organic Café is teaming up with NOBULL to launch an exciting lineup of performance smoothies, a limited-time collaboration designed to support strength, endurance, and energy. Available at all Life Alive cafés starting Tuesday, March 3, the menu introduces two protein-forward smoothies powered by NOBULL Vanilla Whey Protein and one smoothie that boosts total hydration and endurance. Developed with performance, proper nutrition and craveability in mind, the smoothies are designed to fuel workouts and busy days alike, while staying true to Life Alive's commitment to clean, high-quality and thoughtfully sourced ingredients. "Our guests are active, intentional, and care deeply about what fuels their bodies", says Life Alive Director of Marketing Anna Tou. "Partnering with NOBULL allowed us to tap into their team's deep knowledge of elite athletic performance to craft a smoothie suite made with real food that delivers real results." This year, NOBULL launched its first-ever line of nutrition products featuring protein and electrolytes. Known for their award-winning footwear, NOBULL nutrition was created as another tool in your toolbox for getting stronger every day. Formulated with minimal, clean ingredients to fuel performance and recovery, NOBULL nutrition helps you train for the sport of life. The limited-time lineup includes: PB&J Powerhouse - A nostalgic yet protein-packed blend of blueberry, banana, peanut butter, NOBULL vanilla whey protein, and blueberry jam. Mighty Matcha - An energizing mix of matcha, pineapple, banana, and coconut yogurt with NOBULL vanilla whey protein, finished with vanilla cold foam. Sunrise Surge - An endurance-boosting blend of mango, pineapple, strawberry, carrots, dates, and watermelon with hydrating coconut water and a beet ginger swirl. Life Alive x NOBULL Performance Smoothies will be available at all Life Alive locations until April 30. ABOUT LIFE ALIVE ORGANIC CAFE Life Alive Organic Cafe has been a beacon for positive eating-serving vibrant, nutritious food in a welcoming and stress-free environment. Life Alive's mission remains steadfast: to explore and celebrate the profound connection between what we eat and how we feel. Each cafe offers a chef-driven menu of invigorating food prepared from scratch (from hearty warm grain bowls, salads, noodles and soups to cold-pressed juices, smoothies, açaí bowls, and signature espresso drinks) and features an elevated design with eclectic art, cozy nooks, ample plugs, and complimentary Wi-Fi. Life Alive currently operates a total of fifteen locations in Massachusetts and Washington, D.C. Eat positive. Live positive. ABOUT NOBULL NOBULL is a no bullsh*t training-inspired wellness brand. Built to support you in your pursuit of physical, mental, and emotional strength. NOBULL is known for their best-in-class, award-winning footwear. With options across training, lifestyle and nutrition, NOBULL has the tools for anyone who wants to be a better version of themselves and get stronger physically, mentally and emotionally. In 2023, Mike Repole invested in NOBULL. Repole, a successful serial entrepreneur with a track record of building and selling profitable, multi-billion dollar businesses, acquired a majority stake in the growing brand. The partnership stems from Mike's shared mentality and mindset with NOBULL's brand ethos, which centers on hard work and no excuses. MEDIA CONTACTS TAA PR for Life Alive Grace Cutts, [email protected] Melanie Hutchinson, [email protected] NOBULL Gabriella D'Agostino, [email protected] M+C Saatchi Sport + Entertainment, [email protected] Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Livvy Dunne joins Tom Brady's Nobull as a partner in bold workout fit. February 20, 2026 Livvy Dunne showed off her athletic side as she posed in a bold workout fit in new photos. On February 18, she announced her new partnership with Tom Brady's athleisure brand, Nobull, in a joint Instagram post. She wore an all-black set and added a splash of color with her choice of footwear. Livvy Dunne announces joining Tom Brady's brand Nobull in bold workout fit. Take a look at Livvy Dunne modeling pieces from Tom Brady's Nobull: Livvy Dunne channeled her athletic side in a new campaign for Nobull. The photos showed her sporting a fitted sports bra with a clean square neckline and supportive straps that framed her shoulders. The cropped piece left her toned midriff on full display. Dunne paired it with high-waisted black leggings that hugged her features. She completed her look with white crew socks and Women's Allday Knit shoes in classic white punch. The pair is available for purchase on the brand's official site for $150. In addition, her blonde hair was styled in a ponytail with a neat middle part. Ankita Shaw is a Lifestyle writer at Evolve Media. She creates engaging content for fashion, beauty, and pop culture beats. Her passion for storytelling helps her bring fresh perspective to her writing.
UFL taps New Era, adidas & NOBULL as official partners. February 13, 2026 On February 13, 2026, in Arlington, Texas, the United Football League (UFL) announced multiyear partnership agreements with New Era(R), adidas, and NOBULL ahead of its 2026 spring season. Co-owner Mike Repole and President & CEO Russ Brandon revealed that these renowned brands will serve as official partners for the league's eight teams, enhancing the UFL's presence and performance on and off the field. New Era expands role to Official Jersey and headwear provider. New Era, known globally as a leading sports and lifestyle brand, will take on the role of Official Jersey & Headwear Partner for the UFL. Building on its prior involvement supplying headwear last season, New Era will now also produce all team jerseys for the upcoming campaign. This addition marks a significant step in the brand's deepening commitment to the league. Bruce Popko, Vice President of Global Licensing and Business Development at New Era, highlighted the natural growth of this collaboration: "As we looked to expand our partnership and presence within the UFL, it felt like a natural progression for New Era to outfit the team uniforms in addition to headwear." "This spring, as all eight UFL teams take the field in New Era uniforms and caps, fans and sports enthusiasts can look forward to the league breaking new boundaries in the sport." adidas named Official Game Footwear provider. Adidas, the multinational athletic apparel and footwear manufacturer, will serve as the UFL's Official Game Footwear Partner. Adidas will supply all gameday shoes and gloves for the league's 43 scheduled games, supporting players' performance with cutting-edge athletic gear. John Miller, President of adidas North America, expressed enthusiasm for the collaboration, stating, "adidas is proud to announce our new partnership with the UFL, a league that truly reflects our unwavering commitment to growing the sport of football at every level." He continued, "Entering spring football represents an opportunity for adidas to broaden the reach of our industry-leading gameday footwear and performance gear year-round." NOBULL joins as Exclusive Training Footwear Partner. NOBULL, a high-performance footwear and apparel company, has been named the Exclusive Training Footwear Partner for the UFL. NOBULL's logo will be prominently displayed on all UFL team jerseys, and the brand will outfit every player and coach with premium footwear and apparel throughout the season, aiming to boost strength on multiple levels. Susie Mulder, Chief Operating Officer at NOBULL, emphasized the synergy between the brand and the league: "NOBULL is excited to join the United Football League as it enters its next phase of growth." She added, "Our commitment to helping people grow stronger - emotionally, mentally, and physically - aligns closely with the mindset of UFL players and coaches, making this partnership a natural fit." Implications for the UFL's growth and fan engagement. These partnerships mark a critical moment for the United Football League as it strengthens its infrastructure ahead of the 2026 spring season. By aligning with established brands such as New Era, adidas, and NOBULL, the league is better positioned to elevate the quality of its games and the experience of players, coaches, and fans alike. This strategic move is expected to boost the league's profile and foster deeper engagement among sports enthusiasts nationwide as the UFL continues its development.
NoBull, the wellness and lifestyle brand co-owned by Tom Brady and billionaire entrepreneur Mike Repole, has reached a $1 billion valuation in its latest fundraising round. The milestone comes less than two years after Brady's TB12 brand merged with NoBull. Alongside the announcement, NoBull launched a nutrition division as TB12 sunsets, and signed gymnast Livvy Dunne and New York Islanders rookie Matthew Schaefer as brand partners. The company is positioning itself as a "one-stop shop wellness brand" spanning apparel, nutrition and recovery. NoBull recently acquired golf lifestyle brand Public Rec and holds sponsorships with the NHL and LIV Golf. Repole and Brady plan to expand into self-care products and a media platform featuring inspirational content. The brand initially catered to the CrossFit community before expanding across multiple sports and lifestyle segments.
NOBULL introduced the 'Azalea Golf Shoe Collection,' a performance-driven footwear line inspired by one of golf's most prestigious championships and the azalea flowers that adorn the renowned Georgia course.