Digital Strategist

We’re looking for a Digital Strategist to help develop digital strategies and experiences for a global sports brand. This role combines research, insights, strategic thinking, and hands-on problem solving to help teams understand what people need, identify meaningful opportunities, and translate those opportunities into clear strategic direction across a fast-moving global brand ecosystem.

You’ll work closely with the Digital Strategy Director and multidisciplinary teams across creative, UX, design, technology, content, media, account, and production to support strategy from discovery through execution. You’ll contribute to research, workshops, strategic frameworks, briefs, customer journeys, digital roadmaps, and recommendations that help teams make better decisions.

The ideal candidate is a curious and analytical strategist who is genuinely interested in how people behave, how digital experiences shape relationships with brands, and how technology, culture, and sport influence consumer expectations. You’re comfortable digging into research and data, developing a point of view, communicating your thinking clearly, and collaborating with teams to turn strategy into meaningful work.

Location: Portland, OR (Hybrid): This is a hybrid role based in Portland, Oregon, requiring onsite presence at our client's office 1–2 days per week.

Responsibilities:

• Support the development of digital strategies across websites, platforms, products, campaigns, content ecosystems, and other digital experiences for a prominent global athletic brand.
• Conduct research into audiences, customer behaviors, market dynamics, competitors, culture, sport, technology, and relevant digital trends.
• Synthesize qualitative and quantitative research into clear insights, implications, and strategic recommendations.
• Help identify audience needs, business challenges, experience opportunities, and areas for digital improvement.
• Develop audience profiles, journey maps, experience principles, channel recommendations, and other strategic frameworks as appropriate to the work.
• Support strategic discovery through stakeholder interviews, workshops, audits, research, and analysis.
• Help translate business and customer objectives into clear strategic briefs, requirements, and opportunities for creative and digital teams.
• Partner with the Digital Strategy Director to develop strategic recommendations, presentations, roadmaps, and points of view.
• Collaborate with UX, design, creative, technology, content, media, account, and production teams to ensure strategic thinking informs the work throughout development.
• Participate in creative and experience development, providing strategic perspective and helping teams evaluate ideas against audience needs and business objectives.
• Analyze digital experiences and customer journeys to identify gaps, opportunities, and recommendations for improvement.
• Help connect digital strategy to relevant performance data, research, measurement, and business outcomes.
• Develop clear, compelling presentations and strategic documents that communicate research, insights, recommendations, and strategic direction.
• Participate in client meetings, workshops, presentations, and working sessions, contributing strategic thinking and recommendations as appropriate.
• Bring cultural and consumer perspectives into the work, with particular attention to the ways sport, community, identity, and lifestyle influence audiences and brand relationships. 
• Monitor developments in digital platforms, emerging technologies, AI, sport, fashion, culture, consumer behavior, and relevant industries and translate useful developments into strategic opportunities.
• Maintain clear documentation of research, insights, strategic decisions, recommendations, and project requirements.
• Help establish and improve strategy processes, frameworks, tools, and ways of working across projects.
• Share knowledge, research, and strategic perspectives with other strategists and multidisciplinary team members.

About You

The essentials:

• 3+ years of experience in digital strategy, brand strategy, marketing strategy, customer experience, UX strategy, or a related discipline.
• Demonstrated experience conducting research and translating findings into meaningful insights and strategic recommendations.
• Strong understanding of digital experiences, customer journeys, audience behavior, and the role of digital channels in supporting brand and business objectives.
• Experience developing strategic briefs, audience insights, journey maps, experience principles, channel recommendations, or similar strategic deliverables.
• Strong analytical and critical-thinking skills, with the ability to identify patterns, synthesize information, and develop clear points of view.
• Ability to combine qualitative and quantitative inputs to understand audiences, business challenges, and digital opportunities.
• Strong understanding of digital platforms, content, technology, UX, and creative development and how these disciplines work together.
• Experience collaborating with multidisciplinary teams across strategy, creative, UX, design, technology, content, media, and production.
• Strong written and verbal communication skills, with the ability to articulate strategic thinking clearly and concisely.
• Experience developing presentations and communicating insights and recommendations to clients or internal stakeholders.
• Strong presentation and storytelling skills, with the ability to turn complex information into clear and compelling narratives.
• Strong organizational skills, with the ability to manage multiple projects, research assignments, and competing priorities.
• Strong attention to detail and the ability to manage complex information while maintaining focus on the larger strategic objective.
• Ability to work independently on assigned workstreams while collaborating closely with senior strategists and multidisciplinary teams.
• Curiosity about emerging technologies, AI, digital platforms, cultural trends, and evolving consumer behaviors.
• Strong interest in understanding how people interact with brands, products, services, and digital experiences.
• Genuine interest in sports and an understanding of how sport can intersect with culture, identity, community, and consumer behavior.
• Experience working in an advertising, creative, digital, consulting, or similarly fast-paced environment preferred.

Not a must, but a plus:

• Experience developing digital strategy for sports, athletic, apparel, footwear, fashion, lifestyle, retail, or other culturally relevant consumer brands.
• Genuine passion for sports and a strong understanding of the role sport plays in culture, identity, community, and consumer behavior.
• Experience working with large-scale global brands or complex digital ecosystems.
• Experience across e-commerce, product launches, seasonal campaigns, or high-traffic consumer digital experiences.
• Experience working across global markets, audiences, and distributed teams.
• Experience connecting digital strategy to broader brand, cultural, social, or community strategies.
• Experience contributing to pitches, proposals, new business development, or account growth.
• Experience applying AI or emerging technologies to digital strategy, research, experience development, or strategic workflows.

This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy, which is subject to change from time to time.

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Salary Range: 85000 - 95000 USD