User Acquisition Manager
About the job
- Two to three or more years of mobile user acquisition or performance marketing experience.
- Hands-on experience running ad networks or social campaigns.
- Strong analytical and KPI-driven mindset, with comfort working with data.
- Familiarity with mobile attribution platforms, ad networks, and user acquisition platforms.
- Proficiency with Excel or Sheets, including pivot tables and lookups.
- Ability to manage multiple campaigns simultaneously.
- Manage daily user acquisition operations across social, software development kit networks, and programmatic channels.
- Execute campaigns end-to-end, including setup, optimization, budgeting, and reporting.
- Run structured tests across creatives, audiences, and channels to improve cost per install, return on ad spend, and installs per mille.
- Partner with the Creative team to brief concepts, review performance, and iterate.
- Monitor performance dashboards and surface insights, trends, and opportunities.
- Collaborate with Product, app store optimization, and business intelligence teams to support full-funnel improvements.
- Assist in forecasting and pacing monthly budgets.
- Stay current on platform updates, industry trends, and competitive activity.
- Experience in mobile gaming and free-to-play environments.
- Basic knowledge of SQL or data tools.
- Experience working on a live game or app at scale.
About the company
Social Point is a mobile game developer in Barcelona known for Dragon City and Monster Legends, free-to-play titles that monetize through in-app purchases. Its games focus on collecting, breeding or training creatures to battle others, with live-service updates and social features that keep players engaged. After being acquired by Take-Two in 2017, the studio maintains creative autonomy in Barcelona while leveraging Take-Two’s resources to grow its portfolio. The goal is to create widely played, emotionally engaging mobile experiences and expand its IP ecosystem under Take-Two to reach more players worldwide.
Company Size
201-500
Company Stage
Acquired
Total Funding
$44.7M
Headquarters
Barcelona, Spain
Founded
2008
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Simplify's Take
What believers are saying
- Dragon City received a February 2026 update adding collector hunts and 200 dragons.
- Monster Legends updated August 4, 2026, showing ongoing support and monetization.
- Socialpoint added Prestige Tiers and Magical Deus Trading in Dragon City by August 26, 2026.
What critics are saying
- World Chef globally sunsets April 1, 2026, proving portfolio culling and demand decay.
- Top Troops launched June 18, 2025, yet no major breakout signals followed.
- Take-Two owns Socialpoint, so corporate capital allocation can starve weaker Barcelona projects.
What makes Socialpoint unique
- Dragon City still ranks top-grossing in simulation on Google Play, January 2026.
- Monster Legends launched Liberation Era on February 26, 2026, extending live-ops depth.
- Socialpoint’s Barcelona studio ships across Dragon City, Monster Legends, Word Life, and Top Troops.
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Benefits
- Health Insurance
- Disability Insurance
- Life Insurance
- Hybrid Work Options
- Paid Vacation
- Paid Holidays
- Gym Membership
- Meal Benefits
- Employee Stock Purchase Plan
- Professional Development Budget