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Future Publishing

Digital media publisher with multi-channel revenue

Product Marketing Manager - Ad Products & Innovation

Product MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • At least 5 years of experience in advertising, ad technology, digital media, publisher monetization, media buying, or a closely related field.
  • Deep expertise in the digital advertising ecosystem.
  • Demonstrated experience developing or launching new advertising products, formats, monetization solutions, or commercial offerings.
  • Strong understanding of advertisers, agencies, publishers, ad technology, and advertising economics.
  • Experience partnering directly with Product and Engineering.
  • Proven ability to identify and validate new opportunities rather than simply execute an existing roadmap.
  • Strong commercial instincts around pricing, packaging, and monetization.
  • Interest in emerging technology and artificial intelligence.
  • Experience in advertising, ad technology, media buying, publisher monetization, marketing technology, or digital media is a plus.
  • Experience with high-volume, self-service, automation, or artificial-intelligence-enabled products is a plus.

Responsibilities

  • Identify emerging trends, customer needs, technologies, and market whitespace that could create new opportunities.
  • Develop and validate new advertising products, formats, and monetization opportunities based on customer insight and commercial potential.
  • Develop pricing, packaging, revenue models, and strategies to increase the value and monetization of advertising products.
  • Translate opportunities into product requirements, working with Product and Sales through development and experimentation.
  • Run pilots and experiments to validate demand and commercial potential, then determine what should be scaled, iterated, or stopped.
  • Develop positioning, messaging, pricing and packaging, sales strategy, and launch plans.
  • Partner with Marketing to plan and deliver external campaigns that build awareness, generate demand, and drive adoption.
  • Bring expertise in advertising, ad technology, media buying, and publisher monetization to the Product, Sales, and Marketing organizations.

Desired Qualifications

  • Experience in advertising, ad technology, media buying, publisher monetization, marketing technology, or digital media.
  • Experience with high-volume, self-service, automation, or artificial-intelligence-enabled products.

About the Company

Future Publishing

Digital media publisher with multi-channel revenue

Future Publishing describes itself as a media company that creates and distributes content across websites, magazines, and digital channels. It earns money through multiple streams, including advertising, subscriptions, e-commerce, and affiliate marketing. The company plans to connect people with their passions by using high-quality content and technology, aiming to engage readers and attract advertisers and business partners. Compared with competitors, Future Publishing emphasizes a portfolio of market-leading brands and diversified revenue models to reach a broad audience across print and digital platforms. Its goal is to deliver valuable content, sustain growth, and support communities while collaborating across teams to solve problems and meet promises.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Bath, United Kingdom
Founded
1985

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