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Volaris Group

Acquires and grows vertical market software

Demand Generation Lead

Growth MarketingConfirmed live in the last 24 hours
Full-timeAtlanta, GA, USARemote

About the Job

Requirements

  • At least 5 years of experience in B2B demand generation, owning full-funnel programs and a performance target.
  • Hands-on experience across content, paid marketing, search engine optimization, and lifecycle marketing, with strong marketing automation proficiency.
  • A data-first approach to funnel metrics and optimization based on cost and conversion.
  • SaaS experience.
  • Ability to build demand generation from scratch in a launch environment.

Responsibilities

  • Own trial signups for the self-serve channel through inbound content, search engine optimization, paid marketing, and lifecycle nurture.
  • Own marketing-qualified lead volume for the inside-sales channel and hand leads to inside account executives ready to work.
  • Own launch demand assets, including the website, content, campaigns, and self-serve funnel.
  • Own lifecycle and nurture programs that move trials and leads toward conversion.
  • Coordinate with the demand generation and account-based marketing firms.
  • Report on funnel volume, cost per signup, cost per marketing-qualified lead, and conversion quality.

Desired Qualifications

  • Exposure to associations or nonprofits.

About the Company

Volaris Group

Acquires and grows vertical market software

Volaris Group buys vertical market software companies and grows them as part of its portfolio under Constellation Software, with a policy of owning acquisitions forever. It adds governance, shared best practices from hundreds of deals, and resources for product development to help each company scale. Unlike buyers who flip acquisitions, Volaris uses a portfolio-wide playbook to drive cross-company improvements rather than a single product. Its goal is durable, sustainable growth across all portfolio companies through long-term ownership and ongoing development.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Mississauga, Canada
Founded
2011

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