L

Lago

Open-source API-first metering and billing platform

PPC Specialist - Google Ads

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeRemote in Serbia$1.8k - $3.2k /mo

About the Job

Requirements

  • At least 4 years of hands-on Google Ads or Google SEM experience.
  • Strong understanding of campaign structure and optimization.
  • Experience with search term analysis and negative keyword strategy.
  • Ability to manage multiple campaigns simultaneously.
  • Strong analytical and problem-solving skills.
  • Strong written and verbal English communication skills.
  • Ability to work independently with minimal supervision.

Responsibilities

  • Build and launch search, display, and performance campaigns.
  • Structure campaigns based on strategy and account needs.
  • Implement keyword targeting and match types.
  • Upload and manage ad creatives and extensions.
  • Conduct ongoing campaign optimizations.
  • Adjust bids, budgets, and targeting based on performance.
  • Identify opportunities to improve click-through rate, cost per click, and conversions.
  • Monitor pacing and performance trends.
  • Perform regular search term analysis.
  • Identify irrelevant traffic and add negative keywords.
  • Refine keyword targeting to improve efficiency.
  • Maintain clean and scalable keyword structures.
  • Support performance reporting and analysis.
  • Flag performance changes and anomalies.
  • Collaborate with senior team members on insights.
  • Ensure data accuracy across platforms.

Desired Qualifications

  • Experience with Performance Max and YouTube campaigns.
  • Experience optimizing for cost per lead instead of return on ad spend is a significant plus.
  • Familiarity with Google Analytics 4 and conversion tracking.
  • Experience with call tracking platforms.
  • Exposure to other paid channels such as Meta and LinkedIn.
  • Experience working with US-based clients.
  • Familiarity with reporting tools or dashboards.

About the Company

Lago

Open-source API-first metering and billing platform

Lago provides an open-source, API-first platform for metering and usage-based billing designed for complex pricing models. It processes high-volume event data to handle real-time metering, subscription management, entitlements, credits, invoicing, and revenue analytics, and integrates with Stripe, CRMs, and ERPs; it is the central billing logic, not a payment processor. Lago differentiates itself with an open-core model (free AGPLv3 self-hosted) plus paid cloud and premium self-hosted deployments, offering transparency and control to reduce vendor lock-in. Its goal is to help AI, SaaS, and API-first businesses monetize complex pricing at scale with a flexible, scalable billing infrastructure.

Company size
11-50
Company stage
Not listed
Total funding
Not listed
Headquarters
Not listed
Founded
2024

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