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The Beaufort Bonnet Company

The Beaufort Bonnet Company

Luxury children's apparel and heirloom pieces

Assistant Store Manager

Full-Time
No salary listed
Mid
Bachelor's, Incomplete
Fairfax, VA, USA
In Person
No H1B Sponsorship

About the job

Requirements
  • A high school diploma or equivalent is required.
  • Generally, four or more years of retail experience, including a minimum of two years of retail store supervisory or management experience, is required.
  • Solid computer skills, including proficiency in Microsoft Outlook, Excel, and Word, are required.
  • Basic retail mathematics skills are required.
  • Experience with point-of-sale systems is advantageous.
  • Exposure to merchandising and retail visual concepts is required.
Responsibilities
  • Support the store manager in executing the store strategy to achieve performance goals.
  • Partner with the store manager to ensure the store achieves financial targets by monitoring and improving measurable business-driving statistics.
  • Monitor team sales targets and other metrics and provide feedback and analysis to the store manager.
  • Manage store staff to maximize sales, traffic flow, floor coverage, and customer engagement, adjusting schedules as necessary.
  • Lead by example and model behavior that reflects the company’s core values, appropriately manage conflict, and take ownership of contributions to team dynamics.
  • Model and supervise the selling environment, providing consistent coaching on sales, product knowledge, and staff training to ensure high customer service and sales performance.
  • Partner with the store manager to execute effective store communications and ensure staff are involved and updated.
  • Maintain the company’s aesthetic across associate presentation, dress, visual standards, maintenance, and merchandising to create a fully branded environment.
  • Assist with recruitment, selection, and onboarding of store staff.
  • Train, guide, and coach staff on selling and service skills to create strong customer experiences and exceed sales targets.
  • Ensure visual merchandising and maintenance standards are met at all times.
  • Ensure accuracy of information entered in point-of-sale and other technology systems.
  • Make bank deposits.
  • Open and close the store and/or registers.
  • Lead the team in handling merchandise receipts and transfers quickly and accurately.
  • Lead the team in visual merchandising of the sales floor.
  • Understand, execute, and train staff on cash-handling and reporting functions.
  • Enforce people policies and ensure accurate and timely processing of employee paperwork, including payroll, time and attendance, employee changes, and employee discipline.
  • Protect company assets by adhering to loss-prevention and operational policies and procedures.
  • Perform other duties necessary to support the business.
Desired Qualifications
  • A bachelor’s degree focused on Business and/or Merchandising is preferred.

About the company

The Beaufort Bonnet Company

The Beaufort Bonnet Company

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The Beaufort Bonnet Company creates heirloom-quality children’s clothing and accessories with a classic Southern look. It started with a handmade bonnet and expanded into a full line for babies and kids, including dresses, rompers, swimwear, and pajamas, made with high-quality materials like Pima cotton. The brand sells directly to consumers through its online store and through a wholesale network of retail stores and specialty boutiques. What sets it apart is its heritage-inspired, traditional silhouettes and craftsmanship rooted in heirloom values, along with an origin story tied to a sentimental bonnet and a long-standing craftsmanship tradition. Now part of Oxford Industries, the company remains focused on timeless, durable pieces designed to be passed down through generations. Its goal is to celebrate childhood with durable, heirloom-quality clothing that parents and grandparents can treasure and share across families.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Lexington, Kentucky

Founded

2012

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Simplify's Take

What believers are saying

  • Oxford said June 10, 2026, Beaufort Bonnet drove strong growth within emerging brands.
  • Mashpee Commons opened a new store June 24, 2025, expanding New England reach.
  • Q1 fiscal 2026 DTC gains and stronger margins offset tariff pressure at Oxford.

What critics are saying

  • Oxford's Q1 fiscal 2026 wholesale sales fell 5%, exposing Beaufort Bonnet to channel weakness.
  • Pomerantz launched an Oxford securities investigation on July 9, 2026, pressuring management focus.
  • Tariff costs, sourcing shifts, and flat sales threaten Oxford's capital allocation through 2026.

What makes The Beaufort Bonnet Company unique

  • Heirloom Southern childrenswear, plus Oxford Industries' multibrand infrastructure, separates Beaufort Bonnet from boutiques.
  • June 10, 2026 earnings call singled out Beaufort Bonnet as Oxford's fastest-growing emerging brand.
  • Store openings in Mashpee, Mosaic, and St. Armands extend its lifestyle halo.

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Benefits

Health Insurance

Wellness Program

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Employee Stock Purchase Plan

Tuition Reimbursement

Employee Discounts

Flexible Work Hours