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Red Bull

Manufactures and markets energy drinks

Distributor Partner Manager

Business Development & PartnershipsConfirmed live in the last 24 hours
Full-timeBoston, MA, USAIn-person

About the Job

Requirements

  • At least 5 years of demonstrated success working within the Consumer Packaged Goods industry; beverage experience is strongly preferred.
  • Teach, develop, and coach others to sell effectively in the Off Premise channel.
  • Ability to influence distributor decision makers and key stakeholders.
  • Ability to work in a fast-paced, complex environment with multiple stakeholders.
  • Ability to analyze and leverage data to drive insights into action.
  • Proficiency in Microsoft Excel and PowerPoint.
  • Valid driver's license.
  • Fluency in English; additional language skills are an advantage.
  • A bachelor's degree is preferred.

Responsibilities

  • Lead the annual Business Planning process with Distributor Partners to ensure alignment with RBNA Business Planning priorities.
  • Manage the annual volume plan and allocate independent trade funds and Point of Sale resources.
  • Conduct 30/60/90 monthly and quarterly planning reviews to deliver against quantitative targets and key performance indicators.
  • Participate regularly in Distributor Partner sales meetings and conduct weekly market visits to assess in-store conditions and develop action plans against opportunities.
  • Take full accountability for Distributor Partner performance, including volume and in-store execution, independence excellence, winning against competition, and volume achievement.
  • Analyze market and distributor performance data, including IRI data, MPR dashboards, and consumer insights, to generate insights that support in-market tactics.
  • Develop the Distributor Partner network through implementation of RBNA’s distributor selling model, including Power Platform, PIITCHER, and Skill Pills.
  • Manage all Point of Sale orders to ensure timely delivery of assets in store.
  • Maintain volume, pricing, and promotional information in the Customer Profitability Management system for assigned Distributor Partners.
  • Use the tactical budget for initiatives and incentives that maximize return on investment.
  • Manage the Independent Trade Program and work with local distributor-managed Key Accounts (Tier II).
  • Prioritize and implement regional and national Key Account programs by securing additional resources, including trade funds and Point of Sale materials, to support local market opportunities.
  • Ensure maximum focus on volume growth and in-store execution in Distributor Partners’ top Key Accounts.
  • Communicate regularly with Key Account Managers to ensure execution of Key Account priorities at regional and national chain levels.
  • Bring RBNA’s marketing mix to life by engaging the Distributor Partner sales force and leveraging available assets, including local and regional events.
  • Execute the rollout of RBNA brand initiatives and tentpoles.
  • Bring brand and Key Account solutions to solve issues at the market level.
  • Ensure the Distributor Partner understands and executes Red Bull in-store brand standards and merchandising guidelines, including planograms, Point of Sale materials, and pricing.

Desired Qualifications

  • Beverage industry experience.
  • Experience within a Direct Store Delivery distribution environment.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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