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Full-Time

Brand Operations

Associate Manager

Posted on 4/23/2024

Reformation

Reformation

501-1,000 employees

Sustainable fashion brand offering eco-friendly clothing

Social Impact
Consumer Goods

Mid, Senior

Culver City, CA, USA

Category
Production Planning & Scheduling
Quality Control & Compliance
Supply Chain Management
Operations & Logistics
Required Skills
Communications
Marketing
Requirements
  • 4+ years experience in project management with a focus on brand
  • Outstanding relationship-building skills
  • Influence and communication skills
  • Proven ability to work cross functionally in a fast-paced environment
  • Strong understanding of and passion for the Reformation brand
  • Experience supporting innovative marketing plans on a global scale
Responsibilities
  • Serve as the primary point of contact on cross-functional projects
  • Establish and maintain strong communication with internal teams
  • Lead team management routines
  • Secure approvals at all stages of the workflow process
  • Advocate for process improvement

Reformation focuses on sustainable fashion by offering eco-friendly clothing options in a market known for its environmental impact. The company provides a range of stylish clothing items, including jeans, dresses, and wedding attire, while also releasing seasonal collections to align with current fashion trends. Reformation operates both online and in physical retail stores, ensuring a seamless shopping experience without extra charges at checkout. By using a direct-to-consumer sales model, Reformation maintains control over its brand and customer experience, which helps reduce costs and offer competitive pricing. The company promotes sustainability through initiatives like encouraging customers to recycle their clothing in exchange for store credit, fostering customer loyalty. Reformation's goal is to clean up the fashion industry by making stylish, eco-friendly clothing accessible to environmentally conscious consumers.

Company Stage

Series B

Total Funding

$37M

Headquarters

Vernon, California

Founded

2009

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Reformation's collaborations with high-profile partners like The New York City Ballet and Veja boost brand visibility and appeal.
  • The company's focus on digital transformation and technology integration positions it well for future growth and scalability.
  • Reformation's strong brand identity and commitment to sustainability attract a loyal customer base, fostering long-term customer relationships.

What critics are saying

  • The highly competitive fashion market requires constant innovation to stay ahead, posing a challenge for Reformation.
  • Dependence on the eco-conscious consumer segment may limit market reach and growth potential.

What makes Reformation unique

  • Reformation's unwavering commitment to sustainability sets it apart in the fashion industry, which is notorious for its environmental impact.
  • The direct-to-consumer model allows Reformation to maintain control over its brand and customer experience, unlike competitors who rely on intermediaries.
  • Innovative use of technology, such as the implementation of Centric PLM and interactive digital displays in stores, enhances operational efficiency and customer engagement.

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