Full-Time

Sr. Associate Manager

Social Intelligence

Confirmed live in the last 24 hours

Taco Bell

Taco Bell

10,001+ employees

Mexican-style restaurant chain

Consumer Goods

Senior

Irvine, CA, USA

Required Skills
Market Research
Communications
Social Media
Salesforce
Marketing
Data Analysis
Requirements
  • 7+ years' experience working in social media intelligence (listening) and analytics roles for a Fortune 500 brand (agency or client experience)
  • Bachelor’s degree required
  • Expertise and experience with social media and Listening platforms (Sprinklr, Brandwatch, Salesforce, Crimson Hexagon, Netbase, Hootsuite, etc.)
  • Strong strategic understanding of social listening capabilities and passion for staying educated on social media best practices
  • Demonstrated ability to translate complex data sets into insightful non-technical stories
  • Comfort interpreting a variety of different data sources from qualitative research to primary survey data to secondary data sources and creating one cohesive story
  • Working with and creating databases and dashboards utilizing all relevant data to inform decisions
  • Expert knowledge of all social platforms and current trends
  • Highly collaborative, thrives under pressure and can lead culturally by example
  • Passionate and curious about social media, the customer, customer journey and digital experience
  • Comfortable presenting results and reports to senior leadership and cross functional partners
Responsibilities
  • Lead, define, create, implement, and manage Taco Bell’s social intelligence strategy in support of business priorities
  • Identify actionable insights to inform brand planning, content development, reputation management, market research, and competitive analysis
  • Develop and present social media intelligence reports by translating social media listening data into relatable stories for cross functional audiences and possess the ability to eloquently and succinctly deliver reports to diverse, cross-functional audience
  • Monitor and communicate audience trends to help shape marketing and communications strategies
  • Help to manage social media tools and technology stack including POVs, vendor relationships, and capability education
  • Use web and social media analytics platforms to measure campaign success and provide data-backed recommendations for optimization
  • Synthesize social media and web data into meaningful insights and clearly communicate complex findings to partners, including social media team who depend on this role for owned reporting and analytics
  • Execute social listening research and measurement assignments with minimal supervision, including writing and reviewing queries for Social Listening topics, as well as troubleshoot issues within our tools
  • Demonstrate a strong interest in and understanding of social media metrics and trends, particularly on emerging platforms like TikTok
  • Identify growth opportunities in terms of untapped tactics, customer or cultural connections, and/or the enhancement of the customer experience on social media
  • Partner with broader organizational teams to connect social media performance and behavioral data with other analytics such as digital, customer experience, website, traditional PR, and CRM
  • Acts independently on self-initiated and cross-functional projects and identifies opportunities for optimizations without being directed to do so
  • Ability to turn data into meaningful takeaways and “so what” around business impact and then present those learnings to c-suite and marketing leadership

Company Stage

N/A

Total Funding

$13.7M

Headquarters

Irvine, California

Founded

1962