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Bacardi

Produces, markets, and distributes spirits worldwide

Customer Account Manager - New Business

Field SalesPosted on Nov 13
Full-timeLondon, UKNo salary listedIn-person

About the Job

Requirements

  • Sales experience in FMCG is preferred; experience in On or Off Trade Management in the Spirits and/or Beverage industry is an advantage.
  • A demonstrable track record of performance and delivery, shown through results or achievements.
  • Strong social networking and interpersonal skills.
  • Strong analytical, planning, and time-management skills.
  • Well-developed communication and presentation skills, including active listening.
  • Ability to apply creative thinking.
  • Proactive, goal-oriented, passionate about delivering results, and committed to continuous improvement.
  • Ability to build positive first impressions and strong customer relationships.
  • Ability to understand others’ needs and develop innovative solutions that benefit consumers and customers and deliver business results.
  • Resilience to overcome challenges and remain calm under pressure.
  • Entrepreneurial thinking and ability to identify new ways to achieve better results.
  • Ability to foster belonging, demonstrate self-awareness and people agility, inspire teams, think critically and strategically, and adapt and learn through change.

Responsibilities

  • Build customer relationships in the On Trade, understand customer and local consumer needs, and develop and execute solutions.
  • Develop 360-degree account plans for prioritized customers and execute commercial brand plans while sharing established best practices.
  • Deliver against brand distribution, outlet visibility, new business, promotional, and financial targets.
  • Develop and manage the area sales plan in line with commercial priorities.
  • Complete outlet surveys during customer visits and work with customers to achieve strong execution.
  • Win new business and retain and grow existing business.
  • Collaborate with Marketing and Brand Ambassadors to host events and deliver brand activations.
  • Maintain regular contact with wholesale partners to grow the portfolio within the area.
  • Develop strong outlet execution to promote outlet and brand loyalty beyond point-of-sale activity.
  • Work with Field Sales Execution, Sales Planning, Sales, Finance, and Marketing to deliver agreed sales key performance indicators and targets.
  • Analyze promotional activities and budgets, including return-on-investment analysis.
  • Support and encourage colleagues to improve execution and customer management.

Desired Qualifications

  • Sales experience in fast-moving consumer goods.
  • On or Off Trade Management experience in the Spirits and/or Beverage industry.

About the Company

Bacardi

Produces, markets, and distributes spirits worldwide

Bacardi Limited is a privately held global spirits company that produces, markets, and distributes a wide range of spirits and wines. It owns more than 200 brands, including BACARDÍ rum, PATRÓN tequila, GREY GOOSE vodka, DEWAR’S Scotch, BOMBAY SAPPHIRE gin, MARTINI vermouth, and CAZADORES tequila, with production facilities in multiple countries and products sold in over 160 markets. The products come from blending and aging raw ingredients like sugarcane, agave, grains, and botanicals, then bottling and distributing them worldwide. It differentiates itself by being family-owned, which supports long-term planning, and by maintaining a diverse brand portfolio across many categories; its goal is to grow its brand portfolio, expand into new markets and categories, and operate responsibly and sustainably.

Company size
5,001-10,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Hamilton, Bermuda
Founded
1862

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