As an Enterprise Account Executive on the Enterprise Sales team at Yext, you will be responsible for displacing and winning back customers who have previously chosen competitors’ solutions over ours. Using your sales skills, market knowledge, and understanding of customer struggles, you will develop and implement strategies to displace competitors in accounts and regain lost accounts to drive revenue growth. This role requires a proactive and dedicated approach, strong communication skills, and the ability to navigate competitive landscapes within the digital knowledge management industry effectively.

What You’ll Do

• Contact competitor accounts to find opportunities for engagement within the digital knowledge management space.
• Connect with former customers who have switched to competitors to understand their reasons for leaving and find opportunities for re-engagement with Yext’s solutions.
• Build and maintain relationships with key decision-makers within target accounts through effective communication and rapport-building, highlighting Yext’s unique value proposition.
• Conduct detailed competitive analysis to understand competitors’ strengths, weaknesses, and positioning in the digital knowledge management market.
• Apply insights from competitive analysis to develop compelling value propositions and tailored solutions that address customers’ specific needs and struggles within the realm of online brand management and local SEO.
• Develop and implement strategic sales plans to displace competitors and win back lost accounts, including identifying target accounts, crafting personalized messaging, and defining action plans tailored to Yext’s suite of digital knowledge management solutions.
• Collaborate with cross-functional teams, including marketing, GTM Strategy, and Deal Desk, to align strategies and resources for maximum impact in the competitive landscape.
• Implement sales tactics such as cold calling, email outreach, and personalized presentations to engage competitor accounts and re-engage lost accounts, demonstrating Yext’s innovative solutions to drive sales opportunities.
• Negotiate pricing, terms, and contract agreements to secure customer commitments and close deals, emphasizing the value proposition and return on investment of Yext’s digital knowledge management platform.

What You Have

• Bachelor’s degree or similar college-level education in Business Administration, Sales, Marketing, or related field (preferred).
• 8+ years of sales or relevant account management experience
• Proven track record of success in B2B sales, with experience in competitive win-backs or account management preferred, preferably within the digital marketing or SaaS industry.
• Strong understanding of sales techniques, negotiation strategies, and customer relationship management within the context of digital knowledge management and online brand presence.
• Excellent communication and interpersonal skills, with the ability to effectively engage and influence decision-makers at all levels within enterprise organizations.
• Strategic problem solver with the ability to analyze market trends, find opportunities, and develop actionable plans to achieve sales objectives specific to digital knowledge management.
• Highly motivated self-starter with a dedication to results and a drive to exceed targets in a driven sales environment.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities within the constantly evolving digital marketing landscape.
• Proficiency in CRM software and sales productivity tools, with strong skills in using technology to streamline sales processes and increase efficiency.
• Willingness to travel as needed to engage with prospects and customers in various regions.

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