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Future Publishing

Digital media publisher with multi-channel revenue

Associate Director - Branded Content, Women's Lifestyle

Brand & Creative MarketingPosted on Nov 10
Full-timeLondon, UK£55k - £60k

About the Job

Requirements

  • At least 7 years of experience in senior editorial, branded content, or creative leadership roles within premium publishing, media, creative agencies, or branded entertainment.
  • Proven experience developing and delivering high-quality commercial content for fashion, beauty, luxury, or women's lifestyle audiences, with a portfolio across digital, social, and video platforms.
  • Exceptional creative thinking, writing, and editorial skills, including the ability to develop original concepts, compelling campaign narratives, and engaging content that balances editorial integrity with commercial objectives.
  • Strong understanding of fashion, beauty, luxury, and contemporary culture, including emerging trends, audience behaviours, and innovative storytelling formats.
  • Excellent communication, presentation, and organisational skills, with experience collaborating across multidisciplinary teams, influencing senior stakeholders and clients, and managing multiple creative projects to tight deadlines.
  • Proven experience in creative ideation, editorial storytelling, and developing commercial branded content campaigns, ideally within fashion, beauty, luxury, lifestyle, or women's media.
  • Strong understanding of social-first content, platform-native storytelling, emerging cultural trends, and audience engagement, and the ability to translate commercial briefs into compelling, insight-led creative concepts.
  • Experience collaborating with Creative Strategy, Design, Editorial, and Sales teams; contributing to client pitches and presentations; and developing innovative commercial partnerships.
  • Excellent editorial judgement, writing, and copy-editing skills, with experience briefing and commissioning freelance writers and creative contributors and providing them with constructive feedback.
  • Proven ability to manage multiple creative projects from concept through delivery, balancing creative ambition with commercial objectives, budgets, and deadlines, and using audience insights and campaign performance to inform future ideas.

Responsibilities

  • Lead the editorial vision, storytelling, and narrative development of commercial partnerships across Marie Claire and Who What Wear.
  • Shape original branded content, integrated campaigns, and advertiser partnerships in collaboration with Editorial, Creative Strategy, Sales, Design, and Production.
  • Develop ideas from the first creative conversation through final execution, ensuring they are editorially credible, culturally relevant, and creatively distinctive.
  • Translate the brands’ voices, audiences, and cultural relevance into ambitious, commercially effective creative work.

Desired Qualifications

  • Experience developing commercial branded content campaigns within fashion, beauty, luxury, lifestyle, or women's media is ideally desired.

About the Company

Future Publishing

Digital media publisher with multi-channel revenue

Future Publishing describes itself as a media company that creates and distributes content across websites, magazines, and digital channels. It earns money through multiple streams, including advertising, subscriptions, e-commerce, and affiliate marketing. The company plans to connect people with their passions by using high-quality content and technology, aiming to engage readers and attract advertisers and business partners. Compared with competitors, Future Publishing emphasizes a portfolio of market-leading brands and diversified revenue models to reach a broad audience across print and digital platforms. Its goal is to deliver valuable content, sustain growth, and support communities while collaborating across teams to solve problems and meet promises.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Bath, United Kingdom
Founded
1985

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