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Kraken

Global cryptocurrency exchange with high liquidity

VIP Relationship Manager

Field Sales +1Updated on Nov 12
Full-timeRemote in BrazilNo salary listed

About the Job

Requirements

  • Have at least 5 years of experience in relationship management, account management, private banking, brokerage, or private client sales, including at least 2 years in the crypto space, with a track record of working with high-net-worth individuals.
  • Have an existing personal network among LATAM crypto high-net-worth individuals, traders, family offices, over-the-counter desks, funds, or trading communities in Brazil, Mexico, Argentina, Colombia, or Chile.
  • Demonstrate the ability to originate business and have personally brought in clients, run events, or built a community presence that produced measurable pipeline.
  • Have a deep understanding of trading product solutions, including spot, margin, and futures trading, as well as over-the-counter trading, lending, and yield/earn products.
  • Be comfortable operating in a regulated environment across multiple LATAM jurisdictions and know when to involve Compliance.
  • Be highly data-driven and have expertise analyzing KPIs such as assets on platform, net deposits, trading volume, and client portfolio revenue.
  • Have deep knowledge of cryptocurrency ecosystems, their players, frameworks, and market dynamics beyond blue-chip tokens, including how local on/off-ramps and stablecoin flows shape client behavior in the region.
  • Be based in Brazil and have native or near-native Portuguese and fluent English.
  • Be willing to travel up to 30% across the region for client meetings, events, and conferences.

Responsibilities

  • Serve as the trusted point of contact for Kraken and Payward’s top private clients across LATAM, delivering high-quality white-glove service and building durable relationships.
  • Own the regional VIP book end to end, including onboarding, tier progression, retention, and proactive intervention on at-risk and lapsing clients.
  • Grow AOP, net deposits, and trading volume by becoming a trusted partner to clients and increasing their capital and activity over time.
  • Bring Kraken's private client and VIP offerings to market locally, including yield and earn campaigns, lending against tokenized equities and crypto collateral, OTC execution, and private-client benefits; ensure the offerings remain impactful and competitive against regional exchanges and desks.
  • Source and convert new high-net-worth relationships through direct outreach, referrals, and introducer networks, including crypto-wealthy individuals, family offices, trading-firm principals, OTC desks, miners, and project treasuries.
  • Build relationships in LATAM VIP trading communities, including private trading groups, investor clubs, key opinion leader and trader networks, and closed-door investor groups.
  • Design and run local marketing and events, including VIP dinners, trader meetups, conference-adjacent programming, and co-marketing with regional partners and key opinion leaders, in partnership with Marketing and Regional teams.
  • Build and manage introducer and referral partnerships that generate a repeatable pipeline of qualified private clients.
  • Provide competitive intelligence on regional exchanges, product gaps that cost the company whale business, and local narratives that move capital.
  • Partner with Product, Marketing, Compliance, Banking, and Client Service to champion efforts that drive private-client growth and loyalty while ensuring activities comply with Kraken's licensing and compliance requirements.

Desired Qualifications

  • Familiarity with how deposits and client balances drive an exchange's lending economics is a strong plus.
  • Spanish is a strong plus.

About the Company

Kraken

Global cryptocurrency exchange with high liquidity

Kraken is a cryptocurrency exchange that lets people buy, sell, and trade digital assets. It runs a global market where users can place orders to trade various crypto pairs, and the platform matches buyers and sellers to complete transactions. Transactions are processed with high liquidity for fast execution, and users can use advanced charting tools and indicators to analyze prices. Fees are competitive and can be very low, which helps traders keep more of their returns. Kraken emphasizes security with multiple protections to safeguard funds, and it offers around-the-clock support for users worldwide. The company serves individuals as well as institutional traders, and it continually adds new trading pairs to expand its offerings. Its goal is to provide a reliable, low-cost, high-liquidity market where people can access a wide range of digital assets securely and with helpful support.

Company size
1,001-5,000
Company stage
Private
Total funding
$1.4B
Headquarters
Cheyenne, WY
Founded
2011

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