Paytm Labs

Digital payments, loans, investments, and insurance

Deputy General Manager – Product Analyst Lead

Data ScienceConfirmed live in the last 24 hours

Full-timeNoida, Uttar Pradesh, IndiaNo salary listed

About the Job

Requirements

Seven to nine years of analytics or data experience, with a mandatory focus on consumer-facing products or fintech; prior experience in payments or UPI is strongly preferred.
Strong command of SQL and hands-on experience with product analytics tools such as Mixpanel, Amplitude, Metabase, or equivalent; working knowledge of Python or R for deeper statistical analysis.
Solid grounding in experimentation design, including hypothesis framing, sample-size and power calculations, and correct interpretation of A/B test results.
Ability to translate ambiguous business questions into structured analyses and clear, decision-ready recommendations.
Experience building and owning dashboards and metrics frameworks at scale, including data-quality and governance practices.
Strong written and verbal communication skills and ability to present findings clearly to leadership and align cross-functional stakeholders.
Experience managing or mentoring a team of analysts, including reviewing work and raising analytical standards.

Responsibilities

Own the end-to-end analytics charter for one or more UPI surfaces, from metric definition and instrumentation to insight generation.
Build and maintain the source-of-truth framework for north-star and guardrail metrics across the UPI funnel, including initiation, authentication, success or failure, and retention.
Partner with NPCI-mandated reporting requirements and ensure analytical rigor aligns with regulatory data standards.
Lead a team of analysts, set priorities, review outputs, and raise analytical craft.
Diagnose friction points across the UPI journey using deep-dive analysis, cohort studies, and funnel decomposition.
Build engagement, frequency, and top-of-wallet models to inform product and growth strategy.
Design analytical frameworks for discovery and nudge effectiveness as new UPI capabilities are adopted.
Partner with design and product research to combine quantitative and qualitative signals into a single narrative.
Define and monitor service-level agreement, success-rate, and latency benchmarks; build alerting and anomaly-detection frameworks tied to these metrics.
Build root-cause analysis playbooks for payment-failure spikes and incident-linked drop-offs.
Model traffic and failure patterns ahead of high-volume events to support platform readiness.
Own the experimentation backbone by designing, powering, and evaluating A/B tests across the UPI funnel.
Drive a test-and-learn process from hypothesis through experiment, read-out, and scaling, using statistically sound methodology.
Build self-serve dashboards and tooling that let product, engineering, and business teams access trusted insights without analyst dependency.
Proactively surface insights that shape upstream roadmap and prioritization decisions.

Desired Qualifications

Prior experience working in a UPI-regulated environment or with NPCI data and reporting constructs.
Exposure to large-scale transaction data systems and familiarity with data warehousing and pipeline concepts, such as working with data engineering teams on instrumentation.
Experience with growth, lifecycle, or CRM-driven analytics.
Familiarity with fraud or risk analytics in a payments context.
Prior experience in payments or UPI.

About the Role

UPI is the backbone of India's digital payments revolution — and Paytm is one of its largest participants, processing hundreds of millions of transactions every month. We are looking for an Analytics Lead to join our UPI team and own the data and insights charter that powers product, growth, and platform decisions across our UPI-powered flows.This role sits at the intersection of consumer behaviour, financial infrastructure, and large-scale data systems. You will build the analytical backbone for UPI — from funnel and cohort frameworks to experimentation infrastructure — and work closely with product, engineering, data science, and business teams to turn transaction-scale data into decisions that affect millions of Indians daily.

Key Responsibilities

1. Analytics Strategy & OwnershipOwn the end-to-end analytics charter for one or more UPI surfaces — from metric definition to instrumentation to insight generationBuild and maintain the source-of-truth framework for north-star and guardrail metrics across the UPI funnel (initiation, authentication, success/failure, retention)Partner with NPCI-mandated reporting requirements and ensure analytical rigor aligns with regulatory data standardsLead a team of analysts, setting priorities, reviewing outputs, and raising the bar on analytical craf

t2. Funnel, Growth & Behavioural InsightsDiagnose friction points across the UPI journey using deep-dive analysis, cohort studies, and funnel decompositionBuild engagement, frequency, and top-of-wallet models to inform product and growth strategyDesign analytical frameworks for discovery and nudge effectiveness as new UPI capabilities are adoptedPartner with design and product research to combine quantitative and qualitative signals into a single narrative

3. Platform Reliability & Scale AnalyticsDefine and monitor SLA, success-rate, and latency benchmarks; build alerting and anomaly-detection frameworks tied to these metricsBuild root-cause analysis playbooks for payment failure spikes and incident-linked drop-offsModel traffic and failure patterns ahead of high-volume events (festive seasons, IPL, government disbursements) to support platform readiness

4. Experimentation & Decision ScienceOwn the experimentation backbone — design, power, and evaluate A/B tests across the UPI funnelDrive a test-and-learn culture: hypothesis → experiment → read-out → scale, with statistically sound methodologyBuild self-serve dashboards and tooling that let product, engineering, and business teams access trusted insights without analyst dependencyProactively surface insights that shape upstream roadmap and prioritization decisions

Required Qualifications

7–9 years of analytics/data experience, with a mandatory focus on consumer-facing products or fintech; prior experience in payments or UPI strongly preferred

Strong command of SQL and hands-on experience with product analytics tools (Mixpanel, Amplitude, Metabase, or equivalent); working knowledge of Python/R for deeper statistical analysis

Solid grounding in experimentation design — hypothesis framing, sample size/power calculations, and interpreting A/B results correctlyProven ability to translate ambiguous business questions into structured analyses and clear, decision-ready recommendations

Experience building and owning dashboards and metrics frameworks at scale, including data quality and governance practices

Strong written and verbal communication skills — ability to present findings crisply to leadership and align cross-functional stakeholders

Experience managing or mentoring a team of analysts, with a demonstrated ability to review work and raise analytical standards

Good to Have

Prior experience working in a UPI-regulated environment or with NPCI data/reporting constructs

Exposure to large-scale transaction data systems and familiarity with data warehousing/pipeline concepts (e.g., working with data engineering teams on instrumentation)

Experience with growth, lifecycle, or CRM-driven analytics

Familiarity with fraud/risk analytics in a payments context

Requirements at a Glance

Experience Level: Senior

Benefits

Health & Wellbeing - Your group health benefits are 100% funded by us, and start on your first day.
Travel the World - Even though we are currently working remotely, usually our employees make frequent international business-related trips while working on exciting projects.
Continuous Learning - We're passionate about learning and strive to constantly improve and innovate. We learn from others, our challenges & our successes.
Connection - In this virtual world, we stay connected through events like game nights, movie nights, arts & crafts sessions (like Origami), meditation sessions, and much more.
Autonomy & Flexibility - You get to define how you want to make an impact. We truly believe that great things happen when people are given the trust and freedom to create their own path.
Beautiful Office - Whenever we return back to the office, you’ll get to check out our awesome workspace, complete with pool and ping pong tables, a snack-filled kitchen, and tons of cozy work spaces.

About the Company

Paytm Labs

Digital payments, loans, investments, and insurance

Paytm Labs offers an integrated digital payments and financial services platform in India for individuals and businesses, covering UPI payments, mobile recharges, bill payments, ticket bookings, loans, investments, insurance, metro cards, and more. Users initiate payments or financial actions in the app, which are processed through UPI and payment gateways, with revenue from transaction fees and commissions on financial services. It differentiates itself through a large ecosystem of merchants and users, a wide range of services in one app, and a focus on customer support and trust. Its goal is to make a broad set of financial services easily accessible to mass-market users while growing revenue via payment processing and financial services partnerships at scale.

Company size: 10,001+
Company stage: IPO
Headquarters: Noida, India
Founded: 2014

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