Dolls Kill
Direct-to-consumer online edgy fashion
Apparel Designer
About the job
- The candidate must understand Dolls Kill’s unique aesthetic and lifestyle.
- The candidate must have a strong portfolio demonstrating range across silhouettes, prints, categories, and trims.
- A college degree in Fashion Design is required.
- The candidate must have 5–7 years of industry experience in fashion design, apparel, footwear, and/or bags and accessories.
- The candidate must be able to sketch computerized vector flats in Adobe Illustrator; hand-sketching is a plus.
- Tech-pack experience is required.
- The candidate must be proficient with Microsoft Office, Adobe Illustrator, and Adobe Photoshop.
- The candidate must be able to work independently and meet deadlines within a freelance or contract structure.
- Design new styles based on trend direction and the brand aesthetic.
- Sketch original designs by hand or digitally using Illustrator or Procreate and translate concepts into clear, detailed design specifications.
- Research trends across alternative fashion, festival wear, rave, goth, punk, and adjacent subculture spaces.
- Select fabrics, trims, prints, and washes appropriate to cost targets and Dolls Kill’s aesthetic.
- Build and maintain tech packs containing measurements, construction details, callouts, colorways, and trims for factories and vendors.
- A portfolio that already leans toward alternative or subculture fashion.
- Hand-sketching ability.
About the company
Dolls Kill is a global online boutique selling edgy, alternative fashion, footwear, accessories, and beauty inspired by punk, goth, glam, and festival styles. It sells directly to consumers through an online platform, with options for pre-orders and free worldwide shipping, plus pickup locations in cities like Los Angeles and San Francisco. The product lineup updates quickly through social media and influencer partnerships, targeting youth who want to express individuality. Its goal is to make distinctive, rebellious fashion accessible worldwide and grow its community through direct sales and exclusive pre-orders.
Company Size
201-500
Company Stage
Series B
Total Funding
$91.6M
Headquarters
San Francisco, California
Founded
2012
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Simplify's Take
What believers are saying
- Dolls Kill opened AREA15 in Las Vegas on June 3, 2026, expanding physical reach.
- March 2026 Strawberry Shortcake collection broadened traffic across stores and dollskill.com.
- Exclusive 2026 bebe partnership sold Y2K silhouettes through stores in Miami and Los Angeles.
What critics are saying
- John Gay’s February 2026 class action accuses Dolls Kill of misleading sale emails.
- Revelio Labs shows headcount fell 17% from 2023 to 356 employees by March 2026.
- Boycotts and litigation can break Dolls Kill's social-commerce loop during 2026-2027.
What makes Dolls Kill unique
- Dolls Kill’s AREA15 Las Vegas flagship embeds retail inside immersive entertainment, June 2026.
- The brand owns a sharply defined punk-goth-festival aesthetic, not mainstream mall fashion.
- Licensing-driven collaborations with Strawberry Shortcake and bebe refresh nostalgia without abandoning edge.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Paid Sick Leave
Professional Development Budget
Wellness Program
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↓ -1%2 year growth
↓ -1%On its radar: Dolls Kill, Las Vegas. The new flagship is housed in immersive entertainment venue Area 15. 3 minutes ago June 3, 2026 CULT FAVORITE FASHION retailer Dolls Kill opened their latest flagship at Area 15, an immersive entertainment venue in Las Vegas featuring interactive events, art installations and retail. Known for its vibrant festival wear and rave-inspired fashion, the new Area 15 flagship reflects Dolls Kill's rebellious branding and aesthetic. Dolls Kill began as an online marketplace in 2011 and opened its first pop-up shop in 2017 in San Francisco. Dolls Kill also has stores in Los Angeles and Miami. Featured video. MasterClass: 're-sparkling' retail: using store design to build trust, faith and brand loyalty. HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value. Presented by: Ian Johnston Founder and Creative Director, Quinine Design You may like.
Andrew H. Moser President/CEO 617 420 [email protected]
Dolls Kill has launched their third Strawberry Shortcake collection with seasonal apparel, accessories and housewares perfect for staying warm and cozy, available in all Dolls Kill stores across the US and online globally.