Insight Analyst

GWI launches new agentic portfolio. October 12, 2026 10:20 ET | Source: GWI NEW YORK, Oct. 12, 2026 (GLOBE NEWSWIRE) - GWI, the human intelligence company, unveils the latest advancement to its agentic portfolio: a brand new AI Intelligence layer in the global GWI product suite. It enables anyone in a business to interpret, scope, segment and cite from more than 45 billion verified datapoints, confidently and accurately, via their existing large language model (LLM) or their own agentic infrastructure. The GWI agentic portfolio is a set of business solutions that goes further than existing connectivity and now intelligently bridges GWI's global consumer attitudinal and behavioral data to AI assistants and agents via Model Context Protocol (MCP) or the Spark API. GWI human intelligence is compatible with major AI platforms, including ChatGPT, Claude and Microsoft Copilot. This new release brings more control and structured insight to both front-line users and in-house analyst teams, in an interface they're already familiar with. What's New? Non-experts can still ask questions in natural language, but are now also guided by intelligent workflow prompts that interpret user intent toward an even more robust, appropriately tailored output. In-house analysts and data specialists can now predefine enterprise-wide audiences and segmentation, keeping results consistent when colleagues self-serve for quick insights. New GWI agentic portfolio includes: * Guardrails: GWI's audience tools identify the right customer segment and datasets. Once an audience is built, the entire conversation stays grounded in it. * Guided Workflow: GWI's agent interprets the intent behind each question and delivers a complete answer rather than a partial one. * Intelligent Tools: GWI applies consistent global filters and taxonomy beneath every query, so the same question returns consistent answers Introducing the GWI Ad-Selling Workflow Launched alongside the portfolio, the GWI Ad-Selling Workflow helps ad-sellers and commercial teams build a pitch-ready narrative backed by real human data on a client audience and their behavior. Client teams can ask in natural language and need no GWI platform expertise to get smart, relevant insights quickly. It works through GWI's new agentic products in LLMs and bespoke builds within organisations. About GWI: GWI is the human intelligence company. It gives businesses, and the AI systems they use, a reliable understanding of real people, grounded in more than 45 billion verified and proprietary behavioural datapoints collected annually over 17 years across 100+ countries. By combining real human research, data science and agentic tools, GWI helps organisations make faster, more confident decisions based on how people actually think and behave. Founded in 2009, GWI is trusted by leading brands, agencies and media owners worldwide. gwi.com

CARMA appoints Sam Greenslade as Managing Director for Europe & America. CARMA, the leading media intelligence and market research solutions provider, has appointed Sam Greenslade as Managing Director, Europe & America, reinforcing the company's commitment to growth, client excellence and innovation across its international markets. Based in London, Greenslade will lead all functions across Europe and America, overseeing strategy, growth, profitability and operational performance. He will be responsible for ensuring clients continue to receive exceptional service and measurable value from CARMA's integrated media intelligence, research and analytics solutions. Greenslade brings more than 15 years of experience across media intelligence, insights and market research. Prior to taking on this role, he led CARMA's commercial operations across Europe and America, working closely with global brands to develop integrated research and intelligence programmes that supported business growth and informed strategic decision-making. Before joining CARMA, Greenslade held senior commercial leadership positions at Cision and GWI, where he played a key role in driving revenue growth, strengthening client relationships and expanding market presence. Mazen Nahawi, Founder and Group CEO of CARMA, said: "The future of media intelligence is not just about data; it is about helping organisations make better decisions with confidence. Sam understands both the commercial and strategic side of our industry exceptionally well. Having already played a key role in our growth journey, he is perfectly placed to lead Europe and America into the next chapter." In his new role, Greenslade will focus on accelerating growth across the region, strengthening client partnerships and helping organisations make better decisions through data-driven insights and communications intelligence. Sam Greenslade, Managing Director, Europe & America at CARMA, said: "The communications landscape continues to evolve at pace and organisations are looking for more meaningful ways to measure impact, understand audiences and make informed decisions. CARMA is uniquely positioned to help clients navigate this complexity through a combination of technology, intelligence and human expertise. I am excited to lead the next phase of growth across Europe and America and continue delivering outstanding value for our clients." His appointment reflects CARMA's continued investment in leadership, talent and innovation as the company expands its global footprint and enhances its offering across media intelligence, analytics and research. Speak with one of its experienced consultants about your media monitoring and communications evaluation today.