F&B Marketing Manager

FINANCIAL RETURNS

• Drive promotions to increase customer covers, enhance brand exposure, and maximise revenue.

• Utilise social, digital, and PR channels to  maximize the exposure of all F&B outlets and support revenue-driving promotional activities.

GENERAL

• Develop annual and seasonal F&B marketing strategies and campaign calendars in collaboration

        with F&B Operations, Culinary, Revenue, and Marketing teams.

• Act as a key liaison between the Food & Beverage division and the Marketing & Communications 
       team, ensuring alignment of marketing activities with business priorities and revenue objectives.

• Prepare, coordinate and facilitate regular F&B Marketing Meetings, including agenda preparation,
       activity updates and follow-up actions.

• Coordinate regular eDM distribution through internal databases and TableCheck platforms in 
         collaboration with F&B senior leadership and the revenue team to drive reservations and maximize
         revenue opportunities for targeted business periods and promotional activities.

• Support F&B photo shootings led by the Brand Marketing team by coordinating outlet operations    and providing F&B-focused creative input such as mood boards, menu presentation ideas and     styling direction.

DISTRIBUTION & ONLINE CHANNELS

• Constantly research new developing channels and review potential business opportunities.

• Develop and review content and photography assets from a marketing perspective in collaboration with relevant teams to support F&B promotions and online visibility.

• Monitor competitor activities, market trends, and promotional campaigns on a regular basis, and support the review of marketing and distribution channel performance.

• Develops special sales calendars for time sales and special sales activities in coordination with F&B Revenue to increase online activities during low business periods.

• Participate in regular meetings with third-party bookings, distribution, and platform partners.

SOCIAL MEDIA & CONTENT

• Coordinate with the social media team to promote F&B offerings through local market-focused

        content and campaigns.

• Collaborate with the Digital Marketing team to develop monthly social media activity calendars and

        seasonal promotional content.

• Provide F&B-focused creative input including menu highlights, storytelling angles and promotional           ideas to enhance engagement and drive covers.

• Support social media video shootings and content creation in coordination with the Digital Marketing      team and external agency / creators.

WEBSITE & DIRECT BOOKINGS

• Works with team and in cooperation with DOFB, to ensure direct booking offerings, changes pricing and offering according to promotional plans are updated within a timely manner.

• Review and maintain the accuracy of content, promotional offers, and booking information on direct booking platforms, including TableCheck.

• Identify and develop strategic collaborations and partnership opportunities that enhance brand awareness, attract new audiences and drive revenue opportunities for F&B outlets.

• Collaborates with DOFB to assist promotions with key partners / vendors (i.e Brochures, Flyer, Websites etc.)

PARTNERSHIP MARKETING 

COMMERCIAL PERFORMANCE

• Work closely with F&B Revenue and leadership teams to monitor outlet performance, reservations, 
       covers and campaign effectiveness, identifying opportunities to drive revenue and customer      
       acquisition.

• Analyse campaign performance, guest feedback and market trends, and provide recommendations 
       to support future marketing initiatives and business growth.

During the work process this list is subject to adjustments. 

Required Skills:

• Business-level proficiency in both Japanese and English 

• Good communications and writing skills.

• Strong project management and organizational skills. 

• Knowledge of online, social media, and digital marketing channels

• Commercial awareness with the ability to understand business and revenue objectives.

• Self-motivated, proactive and solutions-oriented.

• Creative thinking and content development capabilities.

• Experience in hospitality, restaurant, lifestyle, or luxury brand marketing.

• Familiarity with CRM platforms, reservation systems, and digital marketing analytics.

• Understanding of revenue management principles and commercial planning.