Creative Lead Copy - French & English

Overview

This role creates engaging, persuasive content in French/Wolof for various channels like ads, social media or websites. Thus crafting compelling narratives that resonates with Target audience specific francophone  markets and communities.

Responsibilities

1. Content Creation:

• Develop original and French /Wolof, localised copy for a variety of marketing materials including ads, brochures, websites, emails, social media posts, video scripts, and more.
• Craft compelling headlines, taglines, and calls to action that resonate with the target audience.

Client Collaboration:

• Understand client briefs and translate their requirements into creative concepts and copy.
• Participate in client meetings to present copy ideas and receive feedback.

Research:

• Conduct thorough research to understand the client's industry, products, services, and target audience.
• Stay up-to-date with industry trends and competitors' marketing strategies.

Editing and Proofreading:

• Review and edit copy to ensure accuracy, clarity, and consistency.
• Proofread all materials to maintain high standards of quality and professionalism.

Brand Consistency:

• Ensure all copy adheres to the client’s brand voice and style guidelines.
• Maintain consistency in tone, style, and messaging across all marketing channels.

Collaboration:

• Work closely with designers, art directors, and other creatives to ensure the visual and textual    elements of campaigns are cohesive.
• Collaborate with account managers to understand client needs and project timelines.

Project Management:

• Manage multiple projects simultaneously, meeting deadlines and maintaining quality.
• Track and document progress, ensuring all deliverables are completed on time.

Innovation:

• Bring fresh, innovative ideas to the table to enhance the effectiveness of marketing campaigns.
• Experiment with different writing techniques and formats to find the most effective approach.

Qualifications

• Tertiary Qualification : Journalism, Communication, Marketing or related subject
• 5-6 years as a copywriter, someone who understands digital as well.  
• The candidate must speak fluent French and English and be able to write professionally.
• Preference would go to a candidate that also speaks Wolof (Senegal)