O

OuterSignal

Real-time customer data enrichment for e-commerce

VP of Growth

Growth MarketingUpdated on Nov 13
Full-timeRemote in USA

About the Job

Requirements

  • Track record building growth at a fast-growing, product-led company while personally doing substantial execution work.
  • Previously owned a growth number and can explain exactly what moved it.
  • Strong fundamentals in paid acquisition and experiment design.
  • Fluency in customer acquisition cost (CAC), lifetime value (LTV), payback period, and channel contribution.
  • Comfort operating at both strategy and execution levels in an early-stage, ambiguous environment.
  • Uses AI tools daily and expects the team to do so.

Responsibilities

  • Own growth across the full funnel, from initial awareness through conversion to paying customer.
  • Own qualified sign-ups and pipeline while maintaining efficient acquisition costs as the company scales.
  • Set growth strategy across paid acquisition, content, search engine optimization (SEO), referrals, affiliates, creators, and the website, and allocate the budget.
  • Run paid acquisition hands-on until the team is in place, deciding when to scale or cut channels.
  • Own the funnel from first visit to paid conversion, including landing pages, sign-up, onboarding, and the upgrade path.
  • Build and run an experiment program with a steady cadence of tests and a clear record of results.
  • Hire and lead the growth team, beginning with a Growth Marketer, and work with in-house creative and design.
  • Work directly with the founders on positioning and messaging, and test it in market.

Desired Qualifications

  • Founder experience, business-to-business software-as-a-service (B2B SaaS) experience, or experience selling to consumer brands.

About the Company

OuterSignal

Real-time customer data enrichment for e-commerce

OuterSignal provides a SaaS customer intelligence platform for e-commerce that enriches order data with real-time professional and personal signals to reveal high-value customers and potential strategic partners. It works by integrating with a brand’s existing tech stack to augment orders with actionable analytics, instant VIP detection, customer personas, and audience analytics, enabling targeted marketing like personalized email flows and surprise-and-delight outreach. The product differentiates itself by turning transaction data into people-focused insights (e.g., executives, influencers, journalists, retail buyers) and offering a combination of segmentation, personalization, and lead-generation tools for 150+ brands. The goal is to help brands identify hidden high-value customers and partners in their order histories to drive more effective marketing and partnerships.

Company size
11-50
Company stage
Series A
Total funding
$26.3M
Headquarters
Tampa, FL
Founded
2025

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