Bullish Global runs a regulated digital asset exchange for institutional and professional traders. Its Bullish platform blends a traditional centralized order book with automated market making to deliver deep liquidity, tight spreads, and supports spot, margin, and derivatives in cross-collateralized accounts. The group includes CoinDesk as an independent subsidiary and Bullish Capital, a venture arm investing in new crypto projects. It earns mainly trading fees under a maker-taker model and diversifies with media subscriptions, events, sponsorships, and investments, aiming to provide transparent, liquid, and compliant access to digital asset markets and to build out crypto infrastructure.
Company Size
201-500
Company Stage
IPO
Headquarters
Central and Western District, Hong Kong
Founded
2018
See people who can refer or advise you
Help us improve and share your feedback! Did you find this helpful?
Health Insurance
401(k) Retirement Plan
Remote Work Options
Paid Vacation
Flexible Work Hours
Hybrid Work Options
Wellness Program
Mental Health Support
Phone/Internet Stipend
Home Office Stipend
Professional Development Budget
Conference Attendance Budget
Stock Options
Company Equity
Parental Leave
Family Planning Benefits
Fertility Treatment Support
Adoption Assistance
Childcare Support
Elder Care Support
Gym Membership
Commuter Benefits
Meal Benefits
Meal Benefits
Legal Services
Employee Discounts
Company Social Events
The smartest crypto exchanges are turning data into their next revenue stream. For most of their history, crypto exchanges followed a simple business model: they made money when people traded and very little when they stopped. The largest platforms are now rewriting that model, with a growing share of their revenue tied to the information flowing through their platforms, from order books and settlement prices to the behavior of the people placing trades. Coinbase earned about $6 million from subscriptions and services in the second quarter of 2020. By the second quarter of 2026, that segment generated $555 million, accounting for 48% of net revenue, according to the company's second-quarter shareholder update. Its premium Coinbase One tier has also surpassed one million paid subscribers, up from the 600,000 members the company reported in December 2024. Rivals are following a similar playbook. Bullish, the institutional crypto exchange that owns CoinDesk, recorded $62.7 million in subscription, services and other revenue in the second quarter, compared with $29.9 million in adjusted transaction revenue, Finance Magnates reported. That non-trading business spans data products, CoinDesk indices and liquidity services. Morgan Stanley's crypto exchange-traded products, which track CoinDesk benchmarks, drew about $194 million in inflows during their first month after launching in April 2026. The question now is which of these revenue streams can keep producing when trading activity slows. Three people who trade through, build on, and research these platforms gave me different answers. Coinbase's services share rests mostly on balances, with a data business growing inside it. Pavel Efremov, a director at FinchTrade who works with institutional liquidity flows, called the shift real but urged precision about what the headline number measures. "More than half of that segment is stablecoin income, with custody and staking making up much of the rest," he said, describing those as balance-based financial services in which data and analytics remain "a smaller piece growing inside them." The balance business is large, with Coinbase saying it captured roughly half of all USDC economics over the past year while average USDC held in its products reached a record $20 billion, according to the same Q2 update. Joe Sticco, founder and CEO of Cryptex Finance, which publishes a 36-asset crypto market-cap index priced off Coinbase data, added that the segment's share rose to 48% of net revenue, from 29% in Q4 2024, even as it fell about 15% year over year, because transaction revenue fell faster. Coinbase, he said, "swapped one cyclical exposure for two others," since stablecoin income tracks interest rates and staking rewards track token prices, though he still called it "real diversification." Kyle Reidhead, co-owner of the crypto research business Milk Road, sees subscriptions as only partly insulated from the cycle. Coinbase One members can cancel in a downturn, but memberships are sticky because "people just put their credit card in and they kind of forget about it," and he noted that churn in Coinbase's trading volumes ran well above churn among its subscribers. "I don't think the subscription model is necessarily a savior from crypto trading volumes," he said, adding that it is still helpful. Reidhead is more confident about stablecoins, tokenized stocks and payments infrastructure, and while stablecoins did not grow during the recent nine-month downturn, he believes their acceptance beyond crypto will probably make them resilient. Institutions pay for data they can defend to an auditor, not data they can glance at. For institutional customers, not all exchange data has equal value. Efremov applies two tests to any exchange data product, asking whether it saves basis points or satisfies an auditor. Real-time top-of-book prices fail both, so venues give them away. What institutions buy, he said, is normalized historical order-book data with reliable timestamps, execution-quality reporting at size, defensible period-end reference prices and derivatives data. "Volume tells you a venue is busy; depth tells you what a large order actually costs," he said. Sticco, whose firm chose Coinbase as its pricing source because the venue "stays up" when an index mark matters most, argues that reference pricing is the most valuable and least glamorous asset an exchange holds. Kraken recognized this earliest by buying CF Benchmarks in 2019, and that administrator, authorised by the UK Financial Conduct Authority, now runs the reference rate behind CME's bitcoin futures. "Reliability is not a feature of the data product," Sticco said. "It is the data product." The weaker opportunity, in Sticco's view, lies in retail dashboards and AI-powered trading signals, which compete against free analytics and churn after a bad quarter. The stronger one is licensing, meaning charging for the right to use data inside a fund, index or structured note as Nasdaq and Intercontinental Exchange did to build their data annuities. "Nobody cancels the benchmark named in their prospectus," he said. Reidhead expects the biggest exchanges to keep customer behavioral data in-house rather than sell it, using it to build better products and feed AI trading agents like those Robinhood recently unveiled. He sees that tracking as a benefit, since anyone who objects can use a decentralized venue like Uniswap. Efremov draws the line at client-level or near-real-time data, which an exchange's own trading arm or a favored customer could act on, and says the governance test includes whether every buyer receives the same latency. Sticco calls governance separation the condition the industry keeps avoiding, because "you cannot credibly administer a benchmark while trading against it on the same balance sheet." Separate disclosure of data revenue would show whether the business stands on its own. For now, exchange data revenue sits bundled with stablecoin income and staking inside Coinbase's reported services segment, which Efremov said makes it impossible to assess. The number that would convince him is a separately reported data and index licensing line, with renewal rates, that grows sequentially in a quarter when spot volumes fall, along with buyers from outside crypto such as fund administrators and auditors. Retail subscriber counts, he added, "won't settle it, because they move with sentiment." Reidhead believes retention will come from breadth instead, with Coinbase and Robinhood folding banking, cards and trading into one app, using data to decide which features to build next. Sticco sees the demand driver as regulation, as tokenized funds, tokenized equities and crypto-collateralized lending each require a defensible mark. The prize, in Sticco's view, is a governed, auditable reference price. "It will not be announced on a conference stage," he said. "It will appear in fund documentation and stay there for twenty years." What investors and users should watch next. Coinbase now describes itself as "a diversified financial infrastructure company" in its second-quarter update, and investors in exchange stocks can test that label against what sits inside the services segment rather than its headline share. Stablecoin income, staking, and custody depend on balances, interest rates, and token prices, so watch any separately disclosed data or index licensing revenue and whether it grows in a quarter when spot volumes fall. Users weighing a paid analytics or signals tier should judge it on logged results net of fees and slippage over several months, because a track record showing only winners is marketing rather than evidence.
Anvil announces SDK launch, enterprise partnerships, and $5M ANVL token sale. Oct. 6, 2026, 03:00 PM New York, NY, October 6th, 2026, Chainwire Bullish (NYSE: BLSH) is among the companies integrating the new Anvil SDK, while institutional investors led by Founders Fund have acquired $5 million in ANVL governance tokens to participate in the protocol's future. Anvil, a decentralized finance protocol designed to bring traditional financial services onchain, is gaining traction among businesses and institutional investors. Bullish (NYSE: BLSH) is among the companies working with Anvil to explore how the protocol can support its operations, while investors led by Founders Fund have purchased $5 million worth of ANVL governance tokens, expanding Anvil's role in everyday financial operations. The protocol acts as a universal collateral layer, allowing digital assets to secure verifiable financial commitments. That infrastructure has applications wherever businesses accept deposits, extend credit, or facilitate payments. Anvil Research Labs (ARL), a dedicated research and development company, is building the enterprise tools that help connect the protocol to real-world workflows. Its focus is on making DeFi infrastructure practical for businesses, creating a natural bridge between blockchain technology and traditional industries. Businesses Already Leveraging Anvil Broader adoption is being supported by the release of ARL's enterprise tooling suite, including a new Software Development Kit (SDK) that enables businesses to integrate Anvil without writing blockchain code. By simplifying that process, ARL aims to make digital asset collateral easier to incorporate into existing products and services. At Consensus 2026, Bullish CEO Tom Farley joined Tyler Spalding, president of the Acronym Foundation, on stage to discuss how Bullish is expanding its internal use of DeFi, with plans to become one of the first public companies to utilize Anvil across the organization. New partners include Consensus, Emerald (acquired by Apollo), Bitcoin.com, EukaPay, Helva Finance, Flexa, Yabe Market, and Digital Spenders Club. Together they span applications ranging from "Buy Now, Pay Later" services to online gaming and consumer finance. "The beauty of the Anvil Protocol is how modular and flexible it is toward seemingly endless use cases. Because of its versatility, it makes it all the more imperative that the technology built on top of it be able to translate this flexibility into refined business logic, adaptable operational workflows, and intuitive user experiences. These are our guiding principles as we build towards the migration of traditional financial systems onchain." - Maximillian Schwartz, CEO of ARL. Support Expands as Anvil Scales As adoption grows, institutional investors are also taking a more active role in the protocol's future. Founders Fund led the $5 million purchase of ANVL governance tokens, with participation from Pantera Capital, Theta Blockchain Ventures, Bullish, and Protoscale Capital, alongside individuals including Robert Leshner (Superstate), Rene Reinsberg (Celo), and Mike Cahill (Douro Labs). The tokens give these participants a direct role in Anvil's decentralized governance, allowing them to help shape the protocol's development as its use expands. "Businesses need to know the commitments behind payments and credit will be honored. Anvil lets them secure those commitments with verifiable digital asset collateral, and the new SDK makes it easier to integrate into their products. I backed Tyler's previous company and am happy to be backing him again." - Joey Krug, Partner at Founders Fund. "The Acronym Foundation developed Anvil to prove that digital assets could secure verifiable financial commitments. With ARL bringing the protocol to businesses and leading investors now helping govern its future, we're excited for what comes next." - Tyler Spalding, President of the Acronym Foundation. Build With Anvil For businesses exploring how to guarantee transactions with digital asset collateral, Anvil tutorials and guides provide information on integrating the protocol into their products and services. More About Anvil Anvil is a DeFi protocol on Ethereum that unlocks efficient collateral management and fully secured credit. Anvil combines transparency, trustless verification, and decentralized governance by the ANVL token to reduce counterparty risk and extend credit utility across decentralized and traditional finance. Anvil Research Labs (ARL) leads the continued growth and the development of the protocol. Contact. Margaux Stancil [email protected] Sponsored Financial Content
Pantera Capital and Bullish also participated in the ANVL purchase as Anvil rolls out software designed to make its collateral protocol easier for businesses to integrate.
Bullish and Equiniti form coalition for issuer-backed tokenized stocks. September 26, 2026 Bitcoinist general Positive Bullish and Equiniti have officially launched the Issuer Sponsored Token Coalition, a landmark initiative to establish industry-wide standards for tokenized public securities, with founding participants Alpaca, Apex Fintech Solutions, and DriveWealth already on board. The coalition's formation represents one of the most structured collaborative efforts yet to bring regulated, issuer-backed tokenized stocks into mainstream financial markets, targeting the critical infrastructure layers of issuance, trading, settlement, and custody. Tokenized equities and real-world asset (RWA) tokenization have emerged as among the hottest narratives in crypto heading into 2025, with major financial institutions racing to define operational and compliance frameworks before regulatory clarity fully crystallizes. Bullish, the crypto exchange backed by significant institutional capital, pairs with Equiniti - a leading shareholder services and registrar firm - to bridge the gap between traditional equity markets and blockchain-based securities issuance. For traders and investors following tokenized stock platforms, digital securities regulation, and RWA blockchain projects, this coalition could set the compliance and technical benchmarks that shape the entire sector. The inclusion of DriveWealth and Apex Fintech Solutions points to ambitions that extend to retail investor access, not solely institutional-grade pipelines. Keep a close watch on which public securities receive initial tokenization pilots and whether the coalition engages U.S. SEC or international regulators as formal standards are drafted. Bullish and Equiniti have created the Issuer Sponsored Token Coalition to develop standards for tokenized public securities. Early participants include Alpaca, Apex Fintech Solutions and DriveWealth.
Bullish, Equiniti build tokenized securities model around shareholder records. The planned $4.2 billion acquisition would combine Bullish's digital-asset exchange with Equiniti's transfer-agent infrastructure and shareholder records. By John Kim Published Sep 24, 2026, 4:19 PM EDT Bullish and Equiniti are building an issuer-sponsored tokenization model that connects blockchain-based trading with official shareholder records, combining faster digital settlement with the legal framework used for conventional shares. Under the model, Equiniti's shareholder register remains the legal record of ownership. Blockchain provides a digital representation of the shares and supports automated processing, faster transfers and trading outside conventional business hours. The structure is designed to operate alongside traditional shares, brokers, custodians and existing market infrastructure. Bullish announced Aug. 12 that market participants had traded tokenized BLSH shares on Bullish Exchange, a digital-asset exchange regulated by the Gibraltar Financial Services Commission. The tokens gave holders direct share ownership and the same legal standing as conventional shareholders. The trades settled against a U.S. dollar stablecoin. The exchange operates 24/7 with near-instant settlement, extending access beyond the operating hours of traditional securities markets. The strategy is tied to Bullish's planned acquisition of Equiniti in a transaction valued at approximately $4.2 billion. The deal includes $1.85 billion of assumed debt and about $2.35 billion in Bullish stock. Equiniti serves nearly 3,000 issuer clients, supports 20 million shareholders and processes $500 billion in annual payments. Bullish would contribute its exchange and tokenization infrastructure to the combined business, while Equiniti would provide transfer-agent operations and issuer relationships. "Bullish is assembling the full complement of services required to tokenize equities: the regulated exchange, the tokenization technology, and the transfer agent," Bullish CEO Tom Farley said. Issuer-sponsored tokenization places the issuing company and its transfer agent at the center of the ownership record. That distinguishes the structure from a third-party token designed only to track a stock's price. The transaction is expected to close in the first quarter of 2027, subject to regulatory approvals and other customary closing conditions.