Bausch Lomb

Makes eye medicines, lenses and surgical devices

Senior Trade Marketing Specialist

Marketing Generalist & ManagementUpdated on Nov 14

Full-timeShanghai, ChinaNo salary listedIn-person

About the Job

Requirements

A bachelor's degree or higher in marketing, business management, or a related major.
At least 3 years of experience in marketing, trade marketing, sales support, or event execution.
Experience in pharmaceuticals, health consumer goods, retail, or a multinational company is preferred.
Knowledge of trade marketing project execution, including production of promotional materials, event execution, vendor management, budget tracking, and process follow-up.
Project management ability to track multiple project milestones and drive cross-functional collaboration.
Data sensitivity and ability to identify issues through data and support business decisions.
Ability to use Office software proficiently and use artificial intelligence to improve work efficiency.
Good written and reading English skills.
Ability to travel as needed and accommodate project execution schedules.
Understanding of in-store events, consumer communication, online-to-offline platforms, and brand-material management, and ability to translate business needs into executable plans.

Responsibilities

Plan, execute, track, and review channel marketing projects to improve the implementation efficiency of in-store activities and brand reach.
Manage brand promotional displays, promotional materials, and promotional product resources, including design, production, allocation, inventory, and use.
Support planning and execution of seasonal pharmacy consumer activities, campus activities, industry conferences, and online-to-offline platform activities to support sales teams and channel customers.
Support channel marketing team management of budgets, suppliers, administration, and cross-functional coordination to ensure compliant and timely project delivery.
Plan, coordinate design and production, allocate, distribute, and manage brand promotional displays and advertising materials in line with brand standards and business needs.
Assist in developing and executing seasonal pharmacy consumer activity plans, including resource allocation, activity processes, execution tracking, cost control, and feedback on results.
Support planning and implementation of campus marketing activities by coordinating creative content, execution vendors, materials, and internal approvals to increase brand awareness among young consumers.
Follow up on industry conference booth design, production, setup, and on-site execution to ensure displays, brand exposure, and materials meet project requirements.
Support online-to-offline platform activity execution and follow-up, including coordinating resources, communicating page and material needs, organizing activity information, and supporting sales teams.
Manage the promotional product warehouse, including inventory counts, inbound and outbound records, shipping coordination, supplier communication, resolution of routine transportation issues, and filing related documents.
Assist with channel marketing project contracts, purchasing, payments, invoices, budget records, and compliance documentation to ensure complete and traceable processes.
Communicate with internal and external teams, including brand, sales, finance, procurement, medical, and suppliers, to deliver projects on time.

Desired Qualifications

Experience in pharmaceuticals, health consumer goods, retail, or a multinational company.

Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.

Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries , extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.

工作目标：

负责并支持通路营销相关项目的规划、执行、跟进与复盘，提升终端活动落地效率与品牌触达效果
管理品牌提示物、促销物料及促销品资源，确保设计、制作、分配、库存及使用过程规范高效
支持季节性药店消费者活动、校园活动、行业会议及O2O平台活动的计划与执行，促进销售团队和渠道客户业务达成
协助通路营销团队完成预算、供应商、行政及跨部门协同管理，保障项目合规、及时落地

主要职责：

负责品牌提示物及广告促销物料的规划、设计沟通、制作跟进、分配执行及日常管理，确保物料符合品牌规范与业务需求。
协助制定并执行季节性药店消费者活动计划，包括资源分配、活动流程、执行追踪、费用控制及活动效果反馈。
支持校园营销活动的策划与落地，协调创意内容、执行供应商、活动物料及内部审批流程，提升品牌在年轻消费者中的认知。
跟进行业会议展台设计、制作、搭建及现场执行，确保会议展示、品牌露出及活动物料符合项目要求。
协助O2O平台活动执行与跟进，包括活动资源协调、页面及物料需求沟通、活动信息整理和销售团队支持。
负责促销品仓库管理，包括库存盘点、出入库记录、发运协调、供应商沟通及、日常运输问题的解决及相关资料归档。
协助通路营销项目的合同、采购、付款、发票、预算记录及合规文件管理，保证流程完整、资料可追溯。
与品牌、销售、财务、采购、医学、供应商等内外部团队保持沟通，推动项目按时交付。

职位要求：

市场营销、商务管理等相关专业本科以上学历。
3年以上市场、通路营销、销售支持或活动执行相关经验，具有医药、健康消费品、零售或跨国公司背景者优先；
熟悉通路营销项目执行流程，具备物料制作、活动执行、供应商管理、预算及流程跟进经验；
具备良好的项目管理能力，能够同时跟进多个项目节点并推动跨部门协作；有一定的数据敏感度，能够通过数据发现问题并支持业务决策；
具备较强的沟通协调能力、执行力、责任心和细节管理能力；具有优秀的学习能力和自我驱动力，乐于接受新挑战，能够快速适应变化并持续提升专业能力；
对终端活动、消费者沟通、O2O平台及品牌物料管理有一定理解，能够支持业务需求转化为可执行方案；
熟练使用Office办公软件，能够使用AI提升工作效率；
具备良好的英文读写能力，可适应必要的出差及项目执行节奏。

This position may be available in the following location(s): Shanghai 上海

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms.

About the Company

Bausch Lomb

Makes eye medicines, lenses and surgical devices

Bausch + Lomb develops and sells eye-health products for patients, consumers and clinicians, spanning everyday vision correction, prescription treatment and eye surgery. Its portfolio combines contact lenses and lens-care solutions with medicines for eye conditions and equipment used in cataract, retinal and refractive procedures. The company also sells surgical consumables and implanted lenses, supplying products used both at home and in clinical settings. It earns revenue through product sales across its vision care, pharmaceuticals and surgical businesses. Founded as an optical goods store in Rochester in 1853, Bausch + Lomb is headquartered in Vaughan, Ontario, with its U.S. headquarters in Bridgewater, New Jersey.

Company size: 10,001+
Company stage: IPO
Headquarters: Vaughan, Canada
Founded: 1853

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