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Hello Fresh

Meal-kit delivery service with subscriptions

Senior Product Strategy Manager

Product ManagementConfirmed live in the last 24 hours
Full-timeDublin, IrelandNo salary listed

About the Job

Requirements

  • Senior experience in product, category, or commercial work, ideally in food, fast-moving consumer goods, meal kits, or subscription.
  • A genuine passion for food and the ability to translate taste trends and market signals into compelling product offerings.
  • Proven people leadership across different career stages, including coaching, providing clear direction, and investing in growth.
  • Strong commercial acumen, connecting product decisions to business outcomes including revenue and retention.
  • Ability to influence cross-functional teams and align them toward a shared goal without requiring formal authority.
  • Strong project management skills, organisation, and ability to deliver to tight deadlines.
  • Strong analytical skills, including drilling into detail, connecting findings to the big picture, and presenting insights clearly.
  • Customer-centric creative thinking to identify unmet needs and develop solutions.
  • Ability to act quickly while maintaining quality and building momentum across teams.
  • Problem-solving ability, comfort with ambiguity, and confidence driving toward solutions.
  • Ability to work effectively in lean, agile environments and build from the ground up.
  • Comfort using Excel and Google Suite.
  • Ability to cooperate with health and safety matters, take reasonable care for personal and others' safety, and report incidents and safety concerns promptly.
  • Successful individual must undergo criminal and background checks.

Responsibilities

  • Own the physical product space, driving impact across product strategy, product operations, and culinary workstreams.
  • Work across the full physical product value chain and lifecycle, from ingredient sourcing and culinary development through menu strategy, editorial execution, and customer experience.
  • Review product KPIs and guide the team in improving the product offering, balancing short-term operations with long-term strategic direction, and own the product investment calendar to increase retention while optimising revenue and costs.
  • Collaborate with Operations, Marketing, and international teams; represent the physical product for HelloFresh Ireland, advise on coherent processes between functions, and coordinate product initiatives across local and global stakeholders.
  • Identify opportunities to streamline, automate, and improve ways of working across teams and with key partners, aligning operational improvements with strategic direction.
  • Ensure the team has access to relevant information, analyses, and insights for informed product development decisions, and translate product vision into action.
  • Develop business cases for physical product improvements and product-related processes, including changes in product offering, tooling, and automations, and make data-led recommendations to Ireland and global teams.
  • Lead, develop, and inspire teams spanning Culinary, Physical Product Strategy, and Product Operations; set strategic direction, cultivate a high-performing culture, and support team members' growth across career stages.

About the Company

Hello Fresh

Meal-kit delivery service with subscriptions

HelloFresh provides meal kits that deliver fresh, pre-portioned ingredients and chef-curated recipes to customers’ doors through a subscription service. Customers choose from a weekly menu of meals and dietary options (vegetarian, low-calorie, family-friendly), select their delivery day, and receive ingredients and step-by-step instructions to cook at home. The service eliminates meal planning and grocery shopping and can be flexibly managed—subscribers can skip weeks or cancel anytime. The company differentiates itself with a broad, customizable menu, focus on fresh produce and sustainable sourcing, and convenience for busy households. Its goal is to make home cooking easy, healthy, and accessible while providing flexible, affordable meal options.

Company size
10,001+
Company stage
IPO
Headquarters
Berlin, Germany
Founded
2011

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