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Banyan Software

Private equity acquiring and stewarding software

Head of MarTech & Growth

Full-TimePosted on 10/14/2026
No salary listed
Senior
London, UK
In Person
Growth & MarketingGrowth Marketing

About the job

Requirements
  • Have 5+ years of experience in growth, marketing operations, or revenue operations, with hands-on ownership of a marketing technology stack; HubSpot is strongly preferred.
  • Have a track record of building a lead-to-revenue engine in B2B SaaS, fintech, or financial services technology; this experience is explicitly required.
  • Have experience implementing HubSpot from the ground up, not only administering an existing instance.
  • Be comfortable operating as a build partner to a senior executive in a brand-new market.
  • Have analytical instincts and working fluency with AI-driven go-to-market tools, applying them with a practical, return-on-investment-driven approach.
  • Be willing to architect systems and personally troubleshoot broken workflows.
Responsibilities
  • Co-own go-to-market strategy for the UK launch and wider international growth with the Managing Director, covering acquisition, conversion, and retention as the first dedicated growth hire across the acquisition engine.
  • Own the lead-to-revenue funnel end-to-end and identify and close leverage points across marketing, sales, and customer success.
  • Set growth targets, build forecasting models, and report progress against pipeline and revenue goals.
  • Lead implementation of HubSpot as WIZE's core marketing and growth platform, integrated with customer relationship management, sales, and customer success systems.
  • Own selection, integration, and lifecycle management of the marketing technology stack, including customer relationship management, marketing automation, analytics, and attribution tools.
  • Build automated workflows, including lead scoring, nurture sequences, and lifecycle triggers, that scale without adding manual overhead.
  • Apply artificial intelligence to the funnel, including lead scoring, conversational sales development representative agents, and predictive signals, while ensuring General Data Protection Regulation and UK data privacy compliance and human-in-the-loop review.
  • Identify and prioritize UK segments using data, including total addressable market and serviceable available market sizing, customer fit scoring, and unit economics by segment.
  • Build attribution models and reporting frameworks that show what drives pipeline and revenue.
  • Present data-backed growth and expansion recommendations to executive leadership quarterly alongside the Managing Director.
Desired Qualifications
  • Hands-on ownership of a marketing technology stack; HubSpot is strongly preferred.

About the company

Banyan Software is a private investment firm that buys profitable, niche B2B software providers and keeps them under long-term ownership. It focuses on enterprise software with recurring revenue and strong market positions, often from founders seeking stable ownership. The firm does not resell its acquisitions; instead it preserves each company’s legacy, autonomy, brand, and leadership, while offering operational support as needed. Banyan’s portfolio spans industries such as healthcare, education, legal, and public safety, all centered on essential software infrastructure. The company operates with a permanence mindset and aims to create long-term value, positioning itself as a trusted, mission-aligned partner for founders and families who want continuity rather than an exit.

Company Size

51-200

Company Stage

Debt Financing

Total Funding

$20K

Headquarters

Atlanta, Georgia

Founded

2016

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Simplify's Take

What believers are saying

  • July 2026 HMM and Questi deals expand Banyan deeper into regulated healthcare and education.
  • June 2026 France office targets French VMS founders with ten hires by year-end.
  • Headcount rose to 1,967 by March 2026, showing hiring despite a 1.1% annual dip.

What critics are saying

  • A 2026 acquisition spree risks integration drift across 15 companies and 100-plus portfolios.
  • Founder-led autonomy creates succession risk when CEOs retire or lose momentum after deals.
  • Evergreen ownership blocks exit premiums; if growth stalls, Banyan faces permanent capital drag.

What makes Banyan Software unique

  • June 2026 France launch and €100 million envelope prove permanent capital scaling globally.
  • Banyan keeps founders like Simunix's John Lewis and ITG's Mauro Costa operating autonomously.
  • More than 100 portfolio companies give Banyan shared AI expertise across niche vertical software.

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Benefits

  • Health Insurance
  • Company Equity
  • Performance Bonus

Company News

Riviera Maritime Media
Oct 20th, 2026
Leading cruise and ferry reservation system provider Carus acquired by Banyan Software

Carus, which provides reservation, check-in, and port operations software for passenger shipping operators, has been acquired by Toronto-based Banyan Software

Iberian Legal Group
Sep 2nd, 2026
Demarest and BZCP advise on the acquisition of ITG by Banyan Software.

Demarest and BZCP advise on the acquisition of ITG by Banyan Software. * Corporate * 2 September 2026 * 2 minutes read BZCP Advogados advised ITG (Informação, Tecnologia e Gerência), a Brazilian company specializing in software solutions for regulatory compliance in the insurance sector, on the sale of the company to Banyan Software, which was advised by Demarest... The financial terms of the transaction were not disclosed. As part of the transaction, ITG will continue to operate under its own brand and retain operational autonomy within the Banyan Software group. Mauro Sapiro Pinto da Costa, one of the company's founders, will remain at the helm of the business as CEO. The transaction aligns with Banyan Software's strategy of acquiring vertical software companies with niche market positions and long-standing customer relationships. For ITG, joining the group is intended to accelerate its growth and expand its investment capacity while preserving its identity, team and focus on the Brazilian insurance market. Demarest advised Banyan and relied on partners José Diaz, Juliana Maluf, André Novaski, Roberto Casarini, Camila G. Dayrell Garrote, Tatiana Campello, Renato Canizares, associates Maria Julia Franco, Dora Pimentel, Henrique Dias, Nathalia Sanches, Luiza Mendonça, Betina Ferreira, Cecília Cunha, Patrick Lobo, Ivan Lima. BZCP advised ITG and relied on Marcelo Shima, partner in the M&A practice, with support from associates Leonardo Biglia and Sofia Kalil. Pictured: Diaz and Shima

Manda
Aug 31st, 2026
Banyan Software acquires Belgian edtech firm Questi in sixth Benelux takeover

Banyan Software has acquired Questi, a Geel-based educational software provider, marking its third acquisition in Belgium and sixth in the Benelux region. The transaction follows Banyan's recent purchase of healthcare nomenclature specialist Besco. Founded in 2012 by primary school teachers, Questi streamlines lesson planning and tracks student development across Dutch, French, and English. The platform serves over 1,000 primary schools, 25,000 teachers, and 300,000 students across Belgium through three connected modules for teachers, parents, and students. Banyan plans to maintain Questi's existing team under its buy-and-hold model. Co-founder and CEO Lisa Van Houdt said the company sought a partner to support growth opportunities whilst protecting its founder-accessible support approach. Banyan will leverage its international network to help expand Questi's reach.

Manda
Aug 26th, 2026
Growth prescribed for Besco with Banyan Software acquisition - MandA

Banyan Software has acquired Besco to accelerate the global rollout of its hospital tracking and billing platforms.MandA

GoAutoMedia
Aug 25th, 2026
Banyan buys CRMA

Banyam’s Aussie customer retention platform now pairs up with Harrier National