Ecommerce Executive

About us
DeMellier is a London-based brand that was founded with the vision of doing things differently: to design handbags that would make women feel empowered, made ethically and sustainably, while giving back to those who need it most. These principles guide everything we do. All our pieces are crafted ethically in Europe using the finest sustainably sourced materials. We champion equality, and for every piece sold, we fund vaccines and medical treatments aimed at saving the life of a child in need. So far, through our permanent charity initiative, ‘A Bag, A Life’, in partnership with SOS Children’s Villages, we have funded over 2.5 million vaccines. Join us and be part of an award-winning, purpose-driven brand that fosters creativity, collaboration, and meaningful impact within the luxury industry.

Role Overview
The Ecommerce Executive is responsible for supporting the day-to-day trading, content management and optimisation of the ecommerce website, ensuring an excellent customer experience and the effective execution of commercial and brand initiatives. Reporting into and working closely with the Ecommerce Manager and wider business teams, the role supports product launches, website merchandising, content updates, stock management and ongoing site improvements to drive online performance.

Main Responsibilities
Ecommerce Trading & Product Management

• Coordinate the launch of new products, collections and campaigns, working with cross-functional teams to ensure timely execution.
• Manage the online product catalogue, including product descriptions, pricing, imagery, uploads and categorisation, ensuring accuracy and consistency.
• Coordinate the end-to-end production and delivery of website assets, ensuring content is approved and delivered within agreed timelines.
• Collaborate with Marketing and CRM teams on product selections for campaigns, ensuring alignment with commercial priorities and onsite customer journeys
• Manage website translations across international markets using T-Lab
• Identify opportunities to improve website operations and processes

Website Content & Visual Merchandising

• Plan and execute website content updates in line with the trading calendar, brand priorities and commercial objectives
• Manage homepage updates and create and maintain collection pages, editorial content, blogs and campaign landing pages
• Execute onsite visual merchandising activities, including product sequencing, collection merchandising and imagery updates
• Regularly review website content and product presentation to ensure accuracy, consistency and a high-quality customer experience
• Stock Management & Pre-orders
• Manage the pre-order process, ensuring product availability dates, delivery information and customer messaging remain accurate
• Monitor online stock availability, conducting regular checks and ensuring products are correctly published and available for purchase
• Liaise with Production, Merchandising, Retail and logistics partners to coordinate stock and delivery updates
• Support Customer Service with product, stock and website-related queries

Website Operations & Optimisation    

• Conduct regular website walkthroughs and quality assurance checks, identifying issues and recommending improvements to the customer journey
• Support ongoing website maintenance and development, including testing new functionality, bug fixes and enhancements
• Assist with user acceptance testing (UAT) to ensure website updates meet business requirements
• Work with internal stakeholders and external partners to investigate and resolve website issues.

Reporting & Performance Analysis

• Support weekly ecommerce trading reports, monitoring key KPIs including sales, conversion rate, average order value and traffic
• Analyse website performance and customer behaviour using tools such as GA4, heatmaps and session recordings to identify optimisation opportunities
• Monitor product and collection performance, highlighting trends and trading opportunities
• Support reporting on website optimisation initiatives and A/B testing activity.

Key Skills & Experience

• Previous experience in an ecommerce or digital trading role, ideally within premium or luxury retail
• Strong working knowledge of Shopify, including product, collection and content management
• Excellent attention to detail and strong organisational skills
• Commercially minded, with an understanding of ecommerce KPIs and online trading
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment
• Strong communication skills, with the ability to collaborate effectively across teams
• Proactive and solutions-focused, with the ability to take ownership of day-to-day responsibilities
• Experience using GA4 or other ecommerce analytics tools would be advantageous.

Benefits

• Hybrid working 
• Annual Leave package increases the longer you stay with us
• Enhanced company maternity policy
• Employee Discount: 50% off Stock and up to 90% off Seasonal Sample Sales
• Gift DeMellier bag on successful probation