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ARB Interactive

Social casino platform using virtual currency

Senior User Acquisition Manager

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeRemote in USANo salary listedRemote

About the Job

Requirements

  • At least 3 years of experience managing and optimizing user acquisition campaigns, ideally in mobile gaming or social casino.
  • Experience running Google Search campaigns at scale and demonstrating results.
  • Experience using AI tools such as Higgsfield or similar creative tools, and Claude or a similar AI assistant.
  • Familiarity with attribution and analytics platforms such as Google Analytics, AppsFlyer, Adjust, or Singular.
  • Ability to turn data into clear decisions and explain them effectively.
  • Ability to work independently, juggle multiple projects, and work at a startup pace.

Responsibilities

  • Develop understanding of performance across Modo Casino, Modo Boxes, and upcoming product launches, and identify initial opportunities to scale.
  • Run user acquisition across paid social (Facebook, Instagram, Snapchat, and TikTok), Google Ads, demand-side platforms, connected TV, and radio/podcasts.
  • Own Google Search campaigns from initial concept through final reporting.
  • Create ad creative using AI tools such as Higgsfield, and use Claude for analysis, reporting, copy ideas, and workflows.
  • Monitor cost per install, cost per acquisition, lifetime value, and return on investment, and manage budget efficiency.
  • Test creative, landing pages, and targeting, and apply findings quickly.
  • Identify new channels and tools to diversify acquisition and support growth.
  • Collaborate with marketing, product, and analytics teams to align acquisition with product direction.
  • Share results and recommendations with stakeholders, and introduce AI tools that improve team efficiency.

Desired Qualifications

  • Experience with additional acquisition channels such as paid social, programmatic, or affiliate.
  • Familiarity with the social casino market and player behavior.

About the Company

ARB Interactive

Social casino platform using virtual currency

ARB Interactive runs a North American social gaming platform called Modo.us that provides free-to-play casino-style games. Players use virtual currencies (Gold Coins and Sweeps Coins) instead of real money, with revenue coming from in-app purchases and a sweepstakes-based model; the platform also offers promotions and tools for responsible gaming. It differentiates itself through a sweepstakes-based model, a large game library, and strategic branding deals, such as acquiring Publishers Clearing House (PCH) and partnering with the BWT Alpine Formula One Team. Its goal is to grow a scalable social gaming platform in North America by expanding content, user engagement, and monetization while prioritizing responsible gaming.

Company size
51-200
Company stage
Series A
Total funding
$5M
Headquarters
Miami, FL
Founded
2022

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