Overview

The Central Marketing Organization (CMO) inspires, acquires, and engages Microsoft customers & partners by driving integrated marketing strategy and plans to achieve business growth objectives. CMO accelerates the region’s growth agenda by driving customer centric, digitally connected integrated marketing plans aligned to global Marketing strategy and standardized marketing engines. CMO drives connected customer experiences and data driven storytelling, creating Microsoft brand love, and enabling sellers to deliver revenue.CMO Asia is one regional team with the following functions to enable our collective success:

Field Integrated Marketing with deep market and customer expertise to inform plans and deliver impact in every OU. Within Field Marketing, experienced Marketing Directors or Field Integrated Marketing Leaders in every OU (Operating Unit i.e. Area/Market) to represent and lead marketing end-to-end to the business.
Commercial Solution Area (CSA) Integrated Marketing with deep alignment to mainstream plays and regional scope.
Regional Centres of Excellence for Experiential and Social/Digital, Operations and Analytics delivering deep domain expertise.

The Field Integrated Marketing Manager (Field IMM) leads integrated marketing strategies and plans leveraging and scaling global and regional go-to-market approaches and augmenting with local activities to deliver customer experiences that drive business outcomes (including customer acquisition, nurture and consumption). You will be known as the marketing expertise in your Solution Area in the OU, using data and insights to ensure positioning and messaging is clear, distinctive and differentiated by audience and educates our customers on how they can achieve more with Microsoft products. You are an evangelist of marketing transformation, responsible for landing the cutting-edge marketing innovations being developed at Microsoft for your region. You will have the opportunity to develop your leadership skills advising Sales and Marketing leaders on marketing strategy. As an outstanding advocate for connected sales and marketing, you will partner with the OU Marketing Director to drive the connection (RoB) between leaders in the OU across Sales and Marketing, helping OU stakeholders understand the impact marketing is driving and inspiring sellers to take action on marketing signals. You will work with Integrated Marketers and Marketers across Asia and as part of your CSA community, contributing to learnings and optimization by leveraging and sharing good practices and providing feedback on learnings from your region.This role requires an ability to operate in a fast-paced environment and often at times ambiguous. The candidate will operate with a growth mindset, embrace change when it arises (agility and flexibility are key), and at times will be asked to step outside of their role swim lane to work on projects aligned to the areas of greatest need and impact. For e.g. AI Tours, strategic programs etc

Responsibilities

Marketing Operations

Runs the rhythm of connection (RoC) with regional CSA/COE peers, ENT and SME&C OUs, corporate integrated marketing teams, corporate event architecture and production teams, and E&E teams to ensure alignment and adoption of E&E strategies and messaging. Maintains and reviews marketing-related spending against cascaded budget within +/- 1%. Assists with any marketing budget or spend management governance, while leveraging operational excellence tooling and AI planning solutions (e.g. Marketing Planning Tool, Budget Planning Tool). Ensures campaign delivery (including events) is consistent with marketing plan and is progressing appropriately. Executes standardized, scalable, compliant, and efficient marketing execution by leveraging global capabilities, engines, and tools via Marketing Service Central (MSC) in partnership with E&E stakeholders. Coordinates with an extended network of partners/regions on the influence approach and the transfer of knowledge. Coordinates all active Marketing agency partnerships, workflows and performance reviews throughout the fiscal year. Identifies use cases for innovation, directly consulting with E&E and Corporate on MarTech developments, and ensuring impactful implementation.

Marketing Planning and Execution

Develops and implements integrated marketing plans aligned to targeted business outcomes and marketing engagement goals for a set of business areas, and both leverages and documents the approved marketing plans of record in the marketing planning tool (MPT).. Collaborates with regional and/or local teams including, but not limited to Regional Integrated Marketing Managers, Customer Solution Area (CSA) Leads, Go-To-Market (GTM) Managers, Sales, Communications, Finance, Business Operations, and Marketing centers of excellence (CoEs) to establish the appropriate marketing plan. Aligns to prioritized solution plays and leverages regionally and/or globally available programs. Ensures local marketing plan leverages Global Marketing Engines & Experiences (E&E), corporate integrated marketing teams, corporate event architecture and production strategy, execution frameworks, and marketing technology (MarTech) capabilities to drive business priorities (e.g., customer adds, lead generation) via local marketing engines (e.g., digital, social, email, events). Aligns marketing tactics to marketing objectives (e.g., acquisition, nurture, re-engagement) and relevant metrics. Collaborates with E&E teams, corporate integrated marketing teams, corporate event architecture and production teams, regional peers and area CSA and Enterprise (ENT) and Small and Medium Enterprises and Corporate (SME&C) operating unit (OUs) stakeholders to align Marketing plans to E&E strategy, capabilities, and engines. Advocates for E&E and Corporate integrated marketing plans, ensuring stakeholders understand the value delivered globally and locally. Plans and executes in alignment with regional marketing frameworks, while empowering local adaptation. Develops and uses playbooks, and shares good practices across a set of areas. Independently informs, optimizes, manages, and may plan marketing budgets, ensuring 100% compliance across all stages of budget management.

Delivers and optimizes marketing plan based on insights and local market knowledge. Leverages and further interprets reports and analyses of customer metrics for their impact on the local market. Leverages corporate customer targeting, segmentation tools, and various metrics to provide recommendations to continually update and improve customer experiences (e.g., optimize segments, spend, performance, improve digital channels). Aligns end-to-end marketing plan with critical company focuses such as privacy, accessibility, and compliance. Proactively engages with local sales and GTM teams to increase visibility and execution of local marketing plan. Independently works cross functionally with GTM to accelerate pipeline outcomes as the result of an event or activity. Supports Sales Enablement to ensure seller engagement in demand generation as well as activity follow-up and signal conversion. Lands local events that are aligned to the global-event framework, leveraging appropriate target lists and digital tools. Leverages AI-driven tools and collaborates across teams to develop, interpret, and act on marketing strategies and insights that drive measurable business outcomes. Incorporates inclusive marketing and accessibility principles, good practices, and tools in the execution of marketing initiatives.

Measurement

Analyzes marketing performance and marketing spend reports, to identify and share insights that may affect marketing and business planning decision making through a regular rhythm of business (ROB) of reporting and business review meetings. Independently understands the context and needs of group-specific stakeholders, and ties business context to key performance indicators (KPIs). Provides data-driven insights leveraging available E&E tools and dashboards to optimize marketing strategy and delivery. Takes action based on insights from corporate data, local market qualitative and quantitative feedback. Connects marketing activities to sales pipeline, customer mindshare, and business outcomes. Connects data insights with deep knowledge of local market trends, using available E&E tools, dashboards, and local market insights to inform decisions and optimize strategy. Promotes local adoption and usage of global available tools and processes. Drives consistent feedback loops within the region on E&E analytical tools or dashboards, and ensures consistent communication stream with E&E stakeholders. Collaborates with the E&E team to create and improve tools if additional needs are uncovered. Collaborates with GTM to define target accounts and to ensure a post event/activity enablement plan is in place to drive business outcomes.

Qualifications

Required/minimum qualifications

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience OR equivalent experience.

Fluent in Cantonese, Mandarin, and English.

Additional or preferred qualifications

Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 6+ years experience in integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 8+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience OR equivalent experience.

Digital Marketing Strategy and Optimization

Leveraging tools and data to derive business/customer insights that are incorporated into channel planning. Developing and implementing comprehensive digital marketing strategies across multiple channels that optimize the customer journey, and drive business outcomes.

Driving Effective Marketing Stakeholder Partnerships

Collaborating effectively with all internal stakeholders and peers by fostering relationships, resolving conflicts, and facilitating cross-team communication to ensure mutual success and satisfaction. Partnering with external stakeholders to amplify reach, co-create value, and drive commercial impact.

Improving Marketing Impact

Identifying and evaluating problems, utilizing relevant information and AI tools to help marketers to be more effective, and proactively implementing the good possible solutions in a constantly changing business environment.

Optimizing Insight-Driven Marketing Messaging

Expressing and communicating information in a meaningful, impactful, and engaging manner to amplify Microsoft’s message and voice in the market. Advancing marketing initiatives and ensuring marketing strategies are embraced by target audiences, leveraging AI tools where possible. Enhances insight-driven marketing activities and communications by leveraging relevant insights in a compelling manner and aligning them to broader organizational objectives.

Streamlining Integrated Marketing Operations

Coordinating marketing operations by managing programs and project. Emphasizing continuous improvement, budgeting precision, and delivery excellence to ensure marketing tactics effectively resonate with customer needs. Maintaining quality assurance and compliance with security standards to drive sustainable business success.

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.

About the company

Microsoft builds workplace software, operating systems and cloud infrastructure for consumers, businesses and government agencies, from small organizations to global enterprises. Microsoft 365 combines Word and Excel with Teams communication and Copilot AI features, while Windows runs PCs and Surface supplies the company's own computers. Azure rents computing capacity, storage and databases to build and run web applications. Microsoft also sells Xbox consoles and games, collecting revenue through software licenses, subscriptions, usage charges and product sales. Founded in 1975 by Bill Gates and Paul Allen, Microsoft is headquartered in Redmond, Washington.

Company Size

10,001+

Company Stage

IPO

Headquarters

Redmond, Washington

Founded

1975

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Simplify's Take

What believers are saying

US corporate staff receive education support: eligible, approved graduate coursework qualifies for up to $10,000 annually.
Cloud demand expands: July 2026 results showed Azure and other cloud services revenue grew 43% year-over-year in fiscal Q4.
Investment has an earnings cushion: July 2026 results reported $155.2 billion consolidated operating profit for fiscal 2026.

What critics are saying

Performance reviews include security: every Microsoft employee must discuss their security contribution with their manager.
Office flexibility depends on the role: Microsoft's postings specify requirements ranging from fully remote to fully on-site.
Cloud capacity faces local limits: Microsoft describes power-grid delays and water constraints affecting US datacenter expansion.

What makes Microsoft unique

Hybrid customers stay within reach: Azure Arc manages servers across customer datacenters and competing clouds.
Developer reach extends beyond Azure: Microsoft's GitHub hosts code collaboration alongside AI coding tools.
Professional data widens its business: Microsoft owns LinkedIn's recruiting, advertising and workplace-learning network.

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Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Professional Development Budget
Conference Attendance Budget
Flexible Work Hours
Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

1 year growth

2 year growth

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Microsoft is reportedly weighing cost cuts of at least 20% at Azure, its cloud unit. Azure President Girish Bablani asked senior leaders in his roughly 11,500-person unit to find the savings, according to reports. Microsoft denies that Azure leadership has directed teams to develop cost-cutting plans. The reports come as AI infrastructure spending pressures margins. Microsoft expects about $50 billion in capital expenditures for the first quarter of fiscal 2027 and roughly $175 billion for calendar 2026. Demand remains strong. Fourth-quarter revenue rose 18% to $90 billion, and Azure and other cloud services revenue grew 43%. Microsoft shares are up 10% this year.

TechCrunch

Oct 19th, 2026

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Microsoft on Monday launched new security features to protect enterprises from AI agents, which it says can act like insider threats. The headline addition is Guardian Agents, which monitors the AI agents a company uses. It is part of Project Perception, introduced in June to counter hacking models such as Anthropic's Mythos and OpenAI's Daybreak. Chief executive Satya Nadella has urged firms to stop relying on model providers' assurances and to separate "the supply of intelligence from the authority over it." Hayete Gallot, Microsoft's security business chief, wrote that frontier models "cannot be trusted" because they are unpredictable. Microsoft Defender can now detect up to 60 types of agents that employees bring to work, including Claude Code, Codex, and OpenClaw. New controls also limit agents' data access and require human approval for risky decisions.

Yahoo Finance

Oct 19th, 2026

Analyst says Microsoft's Maia AI chips are "nowhere close" to Google and NVIDIA despite $116B capex

Microsoft unveiled its Maia 300 AI chip on Monday and plans to scale Maia to multi-gigawatt deployments starting next calendar year. Chief executive officer Satya Nadella said the chip delivers 40% more tokens per watt than leading GPU-based systems. Bloomberg Intelligence analyst Mandeep Singh was unimpressed. He said Microsoft's chips are "nowhere close" to Google's TPUs or NVIDIA, which leaves Alphabet ahead in the custom-chip race. The stakes are large. Microsoft's capital expenditures rose from $23.9 billion in the year ended June 2022 to $116 billion in the year ended June 2026, while NVIDIA's gross margin has stayed above 70% for three fiscal years. Singh said that without sustained effort, Microsoft will "be reliant on NVIDIA for the foreseeable future.

Yahoo Finance

Oct 19th, 2026

Microsoft exits Nscale's UK data centre as grid delays push power to the 2030s

Microsoft has pulled out of a planned AI data centre in Loughton, Essex, that British cloud provider Nscale was building for it, Reuters reported on October 18, citing the Telegraph. Microsoft is one of Nscale's two largest customers and declined to comment. The reason for the withdrawal was not specified. Power looks like the problem. Grid officials reportedly told Nscale they did not expect to supply electricity until the 2030s. Nscale says it remains committed to the site and is exploring other power sources. The site was to house about 23,000 Nvidia chips, roughly 11.5% of a 200,000-chip programme. Microsoft's June-quarter cash capital expenditure was $35.80 billion, more than double a year earlier. The exit hurts Nscale more: its IPO filing lists Microsoft agreements worth up to $43.8 billion.

Yahoo Finance

Oct 18th, 2026

Microsoft shares up 8% as Azure revenue tops $100B, defying AI spending doubts

Microsoft shares have gained about 8% over the past month, even as some investors doubt AI stocks over the high cost of building data centres. S&P Global estimates global AI infrastructure spending could pass $1.3 trillion next year. Microsoft's Azure cloud revenue topped $100 billion for the first time, up 41% from a year earlier. The company said customer demand continues to exceed available capacity, and it expects Azure revenue to grow 45% in fiscal 2027. Microsoft plans to spend about $175 billion in capital expenditure this year, mostly on AI infrastructure. Its Copilot app had 30 million paid subscribers before its latest update, a 50% rise in a few months. Its shares trade at a trailing price-to-earnings ratio of 27, against a tech sector average of 33.

Microsoft

Field Integrated Marketing Manager

About the job

Marketing Operations

Marketing Planning and Execution

Measurement

Required/minimum qualifications

Additional or preferred qualifications

Digital Marketing Strategy and Optimization

Driving Effective Marketing Stakeholder Partnerships

Improving Marketing Impact

Optimizing Insight-Driven Marketing Messaging

Streamlining Integrated Marketing Operations

About the company

Get referred to Microsoft

Simplify's Take

What believers are saying

What critics are saying

What makes Microsoft unique

Benefits

Growth & Insights and Company News

6 month growth

1 year growth

2 year growth