Full-Time
Connects brands with social media creators
No salary listed
London, UK
Hybrid
Two to three days on-site per week required, with Tuesday and Thursday as anchor days.
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Whalar connects brands with social media creators to run influencer marketing campaigns across consumer electronics, FMCG, beauty, and entertainment in the digital advertising space. It facilitates partnerships, manages campaigns, and provides services like performance analytics, charging brands for access to its creator network and for strategic services. It differentiates itself through a focus on cultural relevance and scalable, entertaining content, supported by a structured creator strategy and its Whalar for Good social impact initiative. Its goal is to help brands reach modern audiences with engaging campaigns while driving positive social impact through creator partnerships.
Company Size
201-500
Company Stage
Seed
Total Funding
$3.6M
Headquarters
New York City, New York
Founded
2016
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Health Insurance
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Unlimited Paid Time Off
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Phone/Internet Stipend
Home Office Stipend
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Parental Leave
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With Whalar acquisition, Accenture steps up its pace in the creator economy. Transaction values were not disclosed, but the deal closes an aggressive acquisition semester for Accenture. 06/08/2026 5:30 PM Accenture, focused on consulting and digital transformation, announced this Monday (08) the acquisition of Whalar, an agency specialized in influencer marketing and content for digital creators. The transaction values were not disclosed. With the purchase, Whalar becomes part of Accenture Song, the group's marketing, creativity, and digital experience arm. The deal adds to a series of acquisitions made by Accenture in recent years as part of its M&A-driven expansion strategy. To give an idea, in the last six months alone, the company completed the purchase of the British firm Faculty, specialized in artificial intelligence, and acquired the Brazilian Verum Partners, a management consultancy for infrastructure and capital projects based in Belo Horizonte. The global offensive in the first half also included the incorporation of Spain's Keepler Data Tech, focused on big data and cloud solutions, as well as the acquisition of predictive AI technology from Singapore's Avanseus. While these acquisitions strengthened competencies linked to artificial intelligence, data, and technological infrastructure, the Whalar purchase takes Accenture to expand its presence in the creator economy, a segment that connects brands, digital platforms, and content creators. Founded in 2016, Whalar claims to have executed over $600 million in campaigns with content creators in more than 40 countries and 15 languages. The company has over 170 employees distributed across the United States, United Kingdom, Ireland, Germany, and Spain. For Accenture Song, the acquisition will allow brands to move beyond traditional one-off campaigns with influencers and develop more permanent engagement strategies with content creators. "Social media has become one of the main drivers of brand discovery and digital commerce," said Ndidi Oteh, CEO of Accenture Song, in a statement. The bet comes at a time of strong expansion in the creator economy. According to estimates from the Interactive Advertising Bureau (IAB), an American advertising business organization, investments in advertising linked to content creators in the United States are expected to reach $43.9 billion in 2026. Startups is part of the routine of over 30,000 decision-makers. Will you stay out?
Accenture has agreed to acquire Whalar, a leading creator and social agency, from Whalar Group. The acquisition will integrate Whalar into Accenture Song, adding scaled creator and influencer engagement capabilities. Whalar has executed over $600 million in creator campaigns across 40 countries, delivering thousands of annual creator activations for major brands. The agency has won multiple industry awards, including Adweek's Creator Agency of the Year and Campaign UK's Agency of the Year. US creator economy advertising spend is projected to reach $43.9 billion in 2026, according to the IAB. Whalar's team of over 170 people across the US, UK, Ireland, Germany and Spain will join Accenture Song, with co-CEOs Emma Harman and Jo Cronk continuing in their roles. Financial terms were not disclosed.
Tubefilter, Comscore, Whalar Group and Gospel Stats have launched The Creators List, a curated directory of over 200 top creators attending Cannes Lions festival this month. The resource helps brands, agencies and media identify and connect with creators across entertainment, lifestyle, sports, culture and business during the advertising industry gathering. The launch reflects the creator economy's growing role in media, supported by modern measurement from Comscore to help buyers evaluate creator investments alongside traditional advertising. Comscore will partner with Tubefilter for a Creator TV Roundtable in Cannes on 23 June. Drew Baldwin, CEO at Tubefilter, said the list provides "a more practical way to turn interest in the creator economy into real connections", whilst Comscore's Steve Bagdasarian noted it "creates a foundation for smarter, more actionable collaboration".
Whalar Group appoints Eddie Renard as first COO.
Whalar Group secured a strategic investment from Salesforce's Marc Benioff, Shopify, and Hollywood producer Neal H. Moritz, valuing the company at approximately $400 million. This investment highlights a shift in how business leaders view the creator economy. Whalar plans to leverage these partnerships to enhance its infrastructure for digital creators, focusing on long-term growth and embracing emerging technologies like AI to support creators' business development.