Overview
Market Area Marketing Manager
About Us
Reimer Home Services is a trusted provider of HVAC, plumbing, and electrical services throughout Upstate New York. For generations, we have built our reputation on exceptional customer service, quality workmanship, and strong community connections. As we continue to grow, we are seeking talented professionals who are passionate about strengthening our brand and driving business success.
Position Overview: The Market Area Marketing Manager is responsible for driving growth and enhancing brand visibility across all channels within their market area. This role requires a strategic, data-driven approach that aligns marketing efforts with regional revenue goals and operational capacity. Success in this role is defined by proactive campaign management, budget efficiency, collaborative partnerships with operations, and a commitment to achieving measurable results.
Responsibilities & Expectations
Core Responsibilities
1. Campaign Planning and Execution
- Develop and implement comprehensive marketing campaigns that blend traditional and digital channels, including TV, radio, paid search, SEO, and social media.
- Create and promote compelling offers to drive demand, such as tune-ups, diagnostics, and special promotions.
- Continuously monitor and optimize campaigns for maximum impact and ROI.
2. Data and Performance Analysis
- Track key performance indicators (KPIs) across all channels to assess success and make data-driven adjustments.
- Generate monthly reports detailing channel performance and insights related to revenue impact.
- Conduct quarterly updates on market trends, competitor actions, and customer preferences to adapt strategies effectively.
3. Budget Management
- Oversee the marketing budget, ensuring efficient allocation and maximum ROI across channels.
- Conduct weekly and monthly budget reviews, making adjustments as needed based on performance and new opportunities.
- Participate in quarterly and annual budget planning, aligning investments with both regional and company-wide objectives.
4. Collaboration with Operations
- Maintain open lines of communication with General Managers and Market Area Presidents to ensure marketing activities align with operational needs and capacity.
- Participate in weekly data review meetings with operations to discuss performance trends and strategic adjustments.
- Address any immediate operational concerns related to marketing-driven call volume or service demand.
5. Brand Management and Market Research
- Ensure consistent brand representation across all marketing channels.
- Engage in quarterly market research updates, monitoring industry trends and customer insights to adapt marketing approaches.
- Work with branch teams to tailor brand messaging and strategies for specific local needs.
6. Strategic Planning and Goal Setting
- Collaborate with leadership to set annual marketing goals that align with Apex's long-term vision.
- Develop a yearly marketing calendar and strategy, outlining key campaigns, promotions, and community engagement initiatives for each branch.
- Conduct an annual performance review to assess successes and identify areas for improvement, using insights to guide future strategy.
Expectations
- Proactive and Data-Driven: Take initiative in monitoring and adjusting campaigns in real-time, using data to inform decisions and optimize performance.
- Collaborative and Communicative: Build strong partnerships with operations, finance, and branch teams, proactively sharing insights and updates.
- Strategically Agile: Balance daily tactical adjustments with longer-term strategic planning to meet both immediate and future objectives.
- Budget-Conscious: Effectively manage and optimize the budget, ensuring every dollar spent drives measurable value and growth.
- Brand Steward: Uphold Apex's brand values and maintain consistent messaging across all marketing efforts.
- Continuous Improvement: Seek opportunities for growth and development, leveraging data to refine strategies and build best practices across the organization.
Salary: $80,000 - $100,000 annually, based on experience and qualifications.
Why Join Reimer Home Services?
- Competitive compensation package
- Comprehensive benefits, including medical, dental, and vision coverage
- Paid time off and holiday pay
- Professional development and career growth opportunities
- Supportive team environment and strong company culture
- Opportunity to make a direct impact on a growing and respected local brand
Success in this role is defined by a balanced focus on immediate campaign execution and strategic, data-informed decision-making that drives sustained growth and brand impact for Reimer Home Services.
Reimer Home Services may conduct a pre-employment background check and drug screening in accordance with applicable laws.
Compensation: 80000 to 100000 (USD)
