Analytics Director

Company description

At Spark Foundry we bring HEAT to brands, Higher Engagement, Affinity and Transaction. Engagement with consumers, customers and stakeholders, affinity with brands, and transactions, that materially impact our client’s businesses. Spark is uniquely positioned to deliver HEAT because we have an aligned set of beliefs that guide how we navigate a changing media landscape, a structure that is designed for total accountability and a repeatable methodology to bake continuous improvement into everything we do.

In order to bring this vision to life, we seek alignment around key values from our talent. Diverse thinkers with diverse thinking—what we call Allsorts—are essential to tackle challenges through the lens of different disciplines and perspectives. To succeed at Spark, you must thrive on the belief that great ideas are only great if they work. It’s not enough to be new, cool, or interesting; our solutions must drive business results. You need to embrace both the art and the evidence—right and left brain, imagination and activation, insight and technology in the pursuit of big ideas that are forensically measured. If you are motivated by these values, we welcome you to apply to become a Sparkie.

Overview

#LI-AS1

As the Analytics Director, you'll lead the analytics vision for key clients, setting the strategic direction, building future-focused roadmaps, and translating data into solutions.

You'll work closely with agency leadership, media specialists, technology teams, and senior client stakeholders to deliver best-in-class work that is recognised both within the agency and across the industry. 

At Spark Foundry, we believe great analytics does more than measure performance, it shapes business decisions, fuels innovation, and creates a competitive advantage. 

We're looking for an Analytics Director to lead our analytics team and partner with some of Australia's most recognised brands.

Success in this role requires a consultative mindset and strong strategic thinking. You'll be a trusted client partner, using analytics to solve complex business challenges, shape strategy, and drive business growth. While a strong understanding of analytics is essential, this role is focused on strategy, leadership, problem solving, and commercial impact rather than deep technical execution.

Responsibilities

What You'll Do

• Define and lead the long-term analytics strategy and roadmap for a high-profile portfolio of clients, ensuring measurement, data and insights are aligned to broader business and marketing objectives.
• Partner with clients and senior business leaders to solve their most important commercial challenges through data-led thinking, advanced analytics and strategic recommendations.
• Guide clients on how to maximise the impact of their media and marketing investments, helping answer critical questions around where to invest, when to invest and how to drive stronger business outcomes.
• Work closely with media, strategy, activation and client leadership teams to ensure analytics is embedded in planning, implementation and measurement across every stage of the client journey.
• Develop deep partnerships with senior client stakeholders, becoming a trusted consultant who can navigate complex business problems and influence strategic decision making.
• Provide a high-value consulting layer over analytics outputs, transforming data into actionable recommendations that drive measurable growth.
• Shape compelling data stories that clearly communicate why the work matters, what insights have been uncovered and what actions clients should take next.
• Scope and direct advanced analytics projects that answer meaningful business, marketing and media questions while delivering clear value to clients.
• Lead teams in uncovering insights from complex data sets and translating findings into practical business solutions and growth opportunities.
• Identify opportunities to improve marketing effectiveness, customer understanding and media performance through innovative analytical approaches.
• Contribute meaningfully to new business pitches by demonstrating how analytics, measurement and business intelligence can solve client challenges and create competitive advantage.
• Lead and inspire a team of analytics specialists ( with 2 direct reports) to deliver best-in-class work across all media channels and client portfolios.

Qualifications

What You'll Bring

• Experience leading analytics, strategy, digital, insights, marketing effectiveness or marketing technology functions.
• Strong commercial and consultative mindset, with proven success partnering with senior stakeholders and clients
• Deep understanding of marketing analytics, experimentation, measurement frameworks and statistical methodologies.
• Experience translating analytical data into a fully formed media strategy from concept to delivery
• Ability to derive actionable insights from data and communicate them clearly to both technical and non-technical audiences.
• Strong leadership capability with a passion for developing teams and building future talent.
• A naturally curious, solutions-focused approach with exceptional problem-solving skills and attention to detail.

Additional information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected]; your personal information will be kept confidential.