Art Director Digital & AI Creative

Team language: German

Contract type: Limited to 24 months, full-time (40h/week), starting as soon as possible

About the role

You will be part of our Creative House, PAYBACK’s in-house creative agency. Together, we develop creative concepts and communication assets for our brand, working closely with different teams across the organization. In this role, you combine a strong design background with a genuine interest in AI and processes. Your goal: to further enhance creative quality while making the way we work more efficient through the targeted use of AI. You will not only create strong designs, but also challenge existing processes and work with the team to develop new AI-powered creative workflows.

Your day-to-day work

• You turn briefings into creative ideas and translate them into strong visual concepts, campaigns, and communication assets for digital and traditional channels
• You take ownership of the creative execution from the initial idea through to the final asset, ensuring high creative quality and a consistent brand experience
• You use generative AI throughout the creative process, from ideation and mood boards to image generation and editing, as well as the efficient production of variations and formats
• You work with the team to continuously develop AI-powered creative workflows and use new technologies to improve both creative quality and efficiency
• You manage your projects independently, collaborate closely with internal stakeholders, and ensure clear briefings, efficient alignment, and streamlined feedback loops
• You critically evaluate creative and AI-generated output in terms of quality and brand consistency while keeping relevant legal requirements in mind

You’re a great fit for this role if …

• You have a background in graphic design, communication design, or a comparable qualification, as well as at least two years of hands-on experience in a creative environment
• You have a strong eye for visual concepts, typography, layout, and imagery, and are confident using Adobe tools such as Photoshop, InDesign, and Illustrator
• You already use generative AI in creative processes and have hands-on experience with tools such as Adobe Firefly, Midjourney, Nano Banana, Claude, or Microsoft Copilot
• You don’t just experiment with AI, but use it with a clear focus on outcomes and understand how it can improve creative workflows while taking legal requirements into account
• You are open to feedback even when workloads are high and opinions differ, structure your projects effectively, and proactively engage with stakeholders to find strong solutions together
• You enjoy working as part of a team, actively connect with others, and communicate in German at C1 level or above

We’d love to see your work: Please include your portfolio or selected work samples with your application. If you have already worked with generative AI, we’d also be happy to see relevant examples.

Conditions & Benefits

• Flexibility: 30 days of vacation with the option to purchase additional days, hybrid working (2 days working from home per week), and the option to take a sabbatical
• Food & Drinks: Mostly free, healthy, and varied meals, fresh fruit and popcorn every day, plus drinks such as coffee and tea
• Health & Fitness: Free use of our on-site gym, health weeks, massages, and physiotherapy treatments on site
• Culture: Team events, Social Days, and an open “come as you are” culture, dogs are welcome, plus our commitment to female leadership
• Development: Individual training and development opportunities within the team and across departments
• Mobility: Deutschlandticket covered by PAYBACK, a central location with direct subway access, and JobRad bike leasing

Why PAYBACK?

PAYBACK is Germany’s leading loyalty program and one of the world’s largest data-driven marketing platforms. Our solutions reach millions of people every day.

With more than 1,000 employees at our Munich location, we develop all of our technology solutions in-house and bring together data, technology, and marketing to create measurable value. You can expect interdisciplinary teams, real opportunities to make an impact, and an open, innovation-driven culture.

The PAYBACK GROUP values diversity – come as you are

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