Graphic Designer - Licensed Consumer Products

Universal Products & Experiences names Ashley Maidy SVP of North American Consumer Products and global partnerships. Maidy joins from Moonbug Entertainment, bringing expertise from Spider-Man, Power Rangers, CoComelon, Blippi and other major franchises. July 20, 2026 Ashley Maidy, senior vice president, North American consumer products and global partnerships, Universal Products & Experiences. Universal Products & Experiences has appointed Ashley Maidy as senior vice president, North American consumer products and global partnerships, effective July 20. Maidy will report to Rafa Macias, executive vice president, global consumer products and games, Universal Products & Experiences. In her new role, Maidy will lead consumer products strategy across the U.S. and Canada while overseeing Universal Products & Experiences' portfolio of global partners. She will be responsible for driving commercial growth, expanding franchise reach and strengthening strategic partnerships across retail, licensing, promotions and category management. Maidy brings experience building consumer products, licensing and partnership businesses for entertainment, gaming and children's franchises, including Spider-Man, Power Rangers, Skylanders, Call of Duty, League of Legends, Arcane, CoComelon and Blippi. Her career includes leadership roles at Moonbug Entertainment, Riot Games, Activision Blizzard and Sony Pictures Consumer Products. "Ashley brings deep commercial expertise and a proven track record of building franchises and strategic partnerships that drive fandom," says Rafael Macias, executive vice president, global consumer products and games, Universal Products & Experiences. "I'm excited to have her join the team as we continue to create new opportunities for our partners and accelerate growth across our portfolio." License Global License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis and special reports about the global consumer product and retail marketplace. Through its print edition, website, daily newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. License Global also serves as the official publication for the sector's trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail Conference, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit. Join 62,000+ members. Yes, it's completely free. Google Preferred Source Set License Global as a preferred source to get quicker access to the news you value.

Cocomelon feature-length movie aims to give kids their first 'theatrical experience' With 60 billion minutes of streaming on YouTube alone and reigning supreme as Netflix's most-watched children's show, CoComelon is an absolute titan of modern kids' entertainment. Now, the hyper-popular franchise is leaping from living room tablets to the silver screen. In an announcement at the Cannes Lions festival last week, CoComelon owner Moonbug Entertainment revealed plans for a feature-length CoComelon movie in 2027. While the theatrical release promises to expand the adventures of JJ and his family into a grander narrative, its announcement arrives amid an intense cultural conversation. For many parents, CoComelon is a polarizing topic, prompting real questions about youth screen habits and early childhood development. What parents can expect from the movie. The upcoming film is designed to give young children their very first "theatrical experience." Parents can expect a narrative tailored to a toddler's developmental stage, likely expanding on the franchise's signature everyday themes, like friendship, family, and simple problem-solving challenges, and featuring upscale animation and brand-new musical arrangements. However, moving a short-form episodic YouTube phenomenon to a long-form feature film requires structural changes. Child development experts, including those from the American Academy of Pediatrics (AAP), consistently note that CoComelon features incredibly fast-paced, continuous background music and scene changes every one to three seconds. A theatrical release will likely need to adjust this relentless pacing to sustain a coherent, longer storyline, potentially offering a slightly altered viewing dynamic from what children are accustomed to at home. What the experts say. Writing for the AAP's Center of Excellence on Social Media and Youth Mental Health, experts have been critical of CoComelon for its fast pace, attention-hijacking features, and shallow educational content when compared to slower, call-and-response programming like Daniel Tiger's Neighborhood or Ms. Rachel. However, there is no definitive evidence proving CoComelon causes long-term cognitive damage. Rebecca G. Cowan, PhD, a professor in the College of Social and Behavioral Sciences at Walden University, told Parents.com, "Without empirical research on the show CoComelon, there is no data to substantiate claims that this show is overstimulating due to the pace of the scenes" Pediatricians emphasize that the real risk lies in what the show replaces. Young children learn best through back-and-forth, real-world human interactions with caregivers. Excessive, passive viewing can cut into crucial time needed for language development, creative play, and motor skill mastery. What can parents do. To mitigate these side effects ahead of the movie's release, the AAP recommends adhering to classic media boundaries: avoiding screens entirely for children under 18 months, limiting older toddlers to one hour of high-quality content per day, and co-viewing alongside children to bridge the gap between digital animation and real-world learning.

Spacetoon Mum and Moonbug Entertainment launch motherhood-focused Arabic lullaby campaign across MENA. Spacetoon Mum. Jun 22, 2026 Dubai, UAE, 10th of June, 2026: Spacetoon Mum and Moonbug Entertainment have joined forces to launch a meaningful new campaign designed to support mothers across the MENA region during the early stages of motherhood through music-driven content. As part of this creative collaboration, the two brands have developed a series of Arabic lullaby videos aimed at strengthening the emotional connection between mothers and their babies while creating a soothing bedtime routine that promotes calmness and comfort. The campaign, which was developed to strengthen the bond between mothers and their toddlers, featured the release of four Arabic lullaby video songs, available for free streaming on Spacetoon Mum's Youtube channel, alongside collaborations with several motherhood-focused content creators across the region. The inspiration behind the campaign stems from growing research highlighting the positive impact of music - particularly lullabies - on infants' wellbeing. Studies show that lullabies can help slow babies' heart rates, encourage deeper breathing, and promote a calmer state, making them an effective addition to bedtime routines while also helping reduce stress and anxiety for mothers. Commenting on the partnership, Omar Weiss, General Manager of Spacetoon Mum, said: "We are proud to collaborate with Moonbug Entertainment on creating culturally relevant content that strengthens the bond between mothers and their toddlers. Music has always been at the heart of Spacetoon, and we believe in its power to create emotional connections and support mothers in their everyday routines. Through this collaboration, we aim to deliver meaningful content that creates a lasting positive impact for families for years to come". With Arabic lullaby content still limited in the digital space, this collaboration aims to enrich the Arabic content library with high-quality original productions that give mothers more options to support their children's bedtime routines. By offering accessible and thoughtfully created resources, the campaign addresses a real need for culturally resonant parenting content in the region. "We are proud to strengthen our collaboration with Spacetoon Mum, bringing families across the MENA region content that is globally loved and locally relevant" said Anna Avedisyan, Marketing Director consumer products International at Moonbug. "As a music-led franchise, CoComelon supports children's early learning and life skills through songs, storytelling, and interactive musical toys that extend the experience beyond the screen. CoComelon is a trusted companion during important daily routines and milestones. Together with Spacetoon Mum, we look forward to creating meaningful and authentic projects that emotionally connect local families with our brands and experiences across the region." This initiative builds on the strategic partnership between Moonbug Entertainment and Spacetoon Mum, which began in March of last year during Mother's Day celebrations. Since then, the two companies have collaborated on multiple successful campaigns featuring CoComelon products, all centered around supporting mothers and families throughout the region. Originally created to make everyday parenting routines easier and more enjoyable, CoComelon products are designed to assist families during key moments such as potty time, bedtime, mealtime, and playtime, bringing fun, learning, and comfort into the home. As one of the fastest-growing motherhood platforms in the MENA region, Spacetoon Mum continues to build on the trusted legacy of Spacetoon, one of the region's most recognized family entertainment brands. Through collaborations with leading brands and impactful initiatives, Spacetoon Mum remains committed to empowering Arab mothers and making the motherhood journey more supported, informed, and joyful.