Enterprise Demand Generation Manager
Equus Software
Enterprise Demand Generation Manager
Equus Software
Mobility management platform for global compliance
Equus Software · London, United Kingdom (Hybrid) · Full-time · Posted 2026-11-03
Workplace: hybrid
Department: Marketing
📍 Liverpool Street, London | 🌍 Hybrid (2 days in office) | 🕓 Full-time
Our company is the global leader in cloud-based mobility solutions, dedicated to delivering innovative solutions and unparalleled service to clients worldwide. We are committed to driving success through exceptional software, client experiences, and strategic partnerships. Our team collaborates with clients in the public and private sectors, leveraging technology solutions, and digital transformation to address their most challenging issues.
We are looking for a commercially minded, creative and results-driven Enterprise Demand Generation Manager to drive growth across our strategic enterprise accounts.
Working closely with our US-based Growth Marketing Manager and global Sales teams, you will develop and execute integrated, multi-channel demand generation campaigns spanning account-based marketing (ABM), paid social (particularly LinkedIn), paid search and email marketing. You will combine targeted campaigns, personalized content and data-driven strategies to engage key decision-makers and generate qualified sales opportunities.
This role requires a strategic yet hands-on marketer who understands complex enterprise buying cycles and can tailor campaigns to high-value accounts across global markets. Success is measured by meaningful account engagement, lead quality and pipeline impact, rather than lead volume alone.
· Develop and execute targeted marketing strategies for high-value enterprise accounts.
· Partner with Sales to identify priority accounts, understand buying committees and create tailored engagement plans.
· Deliver personalized, multichannel campaigns using account intelligence, intent data and engagement insights to optimize performance.
· Build relationships with key stakeholders across complex enterprise buying groups.
· Work alongside the US-based Growth Marketing Manager to deliver coordinated global demand generation initiatives.
· Adapt campaigns, messaging and content to reflect regional market dynamics, business cultures and buyer needs.
· Collaborate with regional Sales teams to identify opportunities and align marketing activities with commercial priorities.
· Create compelling, account-specific content, including executive briefings, presentations, email campaigns, case studies and digital assets.
· Collaborate with Product Marketing to translate Equus's capabilities and differentiators into relevant, value-driven messaging.
· Develop and execute coordinated campaigns across email, LinkedIn, digital advertising and direct outreach.
· Repurpose existing marketing content to address specific account challenges and industry requirements.
· Partner closely with enterprise Sales teams to identify high-value targets to develop coordinated account engagement strategies and pursue in 1:few or 1:1 campaigns
· Equip Sales with personalized content, account insights and campaign support to engage decision-makers.
· Track campaign effectiveness, account engagement and contribution to qualified pipeline, continuously optimizing activities based on results.
· Build and own a selective enterprise events strategy, including executive dinners, roundtables and hosted events, prioritizing quality of attendance over volume.
· Collaborate with Sales on targeted invitations and follow-up, working with the Senior Events Planner on execution.
· Measure success through meaningful account engagement and pipeline opportunities.
Essential
· 5+ years of experience in B2B demand generation, ABM or enterprise marketing, ideally within SaaS or enterprise technology.
· Proven experience developing personalized campaigns for complex enterprise accounts and senior decision-makers.
· Strong understanding of enterprise sales cycles, buying committees and multichannel marketing.
· Excellent content development, communication and campaign management skills.
· Commercial mindset with experience aligning marketing initiatives to sales pipeline objectives.
· Ability to work independently and collaborate effectively with global teams.
Desirable
· Experience developing demand generation campaigns across EMEA and APAC.
· Experience with Demandbase, Hubspot, Sopro and Salesforce.
· Knowledge of intent data, account scoring, audience segmentation and ABM measurement.
· Experience with LinkedIn advertising, marketing automation and digital campaigns.
· Background in global mobility, HR technology or enterprise software.
· Increased engagement with key decision-makers across strategic enterprise accounts.
· Growth in qualified sales opportunities and marketing-influenced pipeline.
· Effective delivery of personalized, multichannel ABM campaigns.
· Strong alignment between Marketing and regional Sales teams.
· Measurable improvements in target-account engagement and campaign effectiveness.
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Mobility management platform for global compliance
Equus Software provides global mobility technology that helps organizations manage employee moves and related compliance across tax, immigration, relocation, and policy for travelers, remote workers, and assignees. Its products include the Equus Platform, which automates processes, uses configurable workflows, and offers real-time visibility to coordinate HR, finance, and mobility teams, and Workia, a simpler, quickly deployable solution for smaller programs. The two platforms are designed to scale with program size—Equus for complex, integrated mobility programs and Workia for easier, quicker setups—while focusing on reducing risk and improving the employee experience. Its goal is to help organizations reduce risk, improve decision-making, and scale mobility programs confidently.
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