Vice President Integrated Consumer Marketing

The National Women’s Soccer League (NWSL) is one of the fastest-growing professional sports leagues in the U.S., powered by 16 clubs and a deep roster of the world’s best players, and built on record-shattering fan, media and commercial growth. Now in its 14th season, the league’s momentum continues to accelerate, with viewership and attendance numbers growing rapidly, social media fandom on the rise, team valuations massively increasing and new top sponsors investing in the NWSL brand. This unprecedented growth in audience, media reach, and franchise value reflects the NWSL’s expanding fan base and increasing dominance in the sports-media landscape and popular culture.

The future of the NWSL is now — and we’re looking for world-class talent like you to help us continue the momentum.

The Role

The Vice President, Integrated Consumer Marketing will serve as the strategic driver behind audience expansion, viewership, and brand acceleration for the National Women’s Soccer League. Reporting directly to the Chief Marketing Officer, this executive will build and lead a modern marketing division that drives growth across the marketing funnel, from high-impact brand awareness initiatives to data-driven acquisition strategies.

This leader will own the league’s 360-degree marketing roadmap—overseeing paid media, owned channels, media partner and  agency relationships, and cross-functional integration—to build brand awareness and affinity, fan engagement, convert casual viewers into dedicated followers, and deliver measurable growth across linear and streaming platforms.

What You Will Own, Drive & Contribute To

Integrated Marketing Strategy & Campaigns:

• Architect the holistic marketing strategy that drives live match viewership, audience growth, digital engagement, and brand affinity. 
• Oversee full-funnel brand marketing campaigns spanning owned channels and paid channels to move audiences through the funnel and maximize fan conversion around League and global tentpole moments.
• Own the experiential marketing strategy for owned tentpole events, ensuring Season Kickoff and Championship activations are created and leveraged as earned media and cultural relevance opportunities. Drive alignment between events, content, and partnerships around our highest-stakes matches.

Content & Storytelling Integration

• Partner closely with the Content team to ensure marketing strategy and content strategy operate as one system — driving tune-in, fan acquisition, and brand affinity through the same storytelling engine.
• Champion platform strategy for long-form fandom development, ensuring channel investment and distribution decisions are driven by audience growth and commercial outcomes.

Agency Leadership & Cross-Functional Integration

• Collaborate across Broadcast, Commercial, and Content teams to align activations with consumer campaigns and maximize business impact across League and partner goals.
• Own the marketing relationship with broadcast and streaming partners, aligning storytelling and driving increased promotion around priority matches and tentpole moments.
• Lead external media, growth, and creative agency partners, ensuring deliverables map to League OKRs, campaign benchmarks, and brand standards.
• Partner closely with Communications to ensure earned media strategy connects to audience growth — turning press moments, cultural conversation, and player storylines into measurable reach and fan acquisition.
• Partner with the Digital team to optimize the fan experience across League platforms, and leverage CRM infrastructure to build personalized fan journeys that deepen engagement, drive retention, and convert growth audiences into long-term NWSL fans.

Performance Analytics & Media Optimization:

• Establish performance frameworks to optimize media and campaign effectiveness, efficiently acquire new fans, and connect marketing activity to each phase of the fan journey.
• Build a data-first culture by translating viewership trends, audience analytics, and brand tracking into actionable strategy. 

Club Support & Ecosystem Alignment:

• Partner with club marketing executives to scale and integrate national growth initiatives effectively in local markets, particularly around League and global tentpole moments
• Develop centralized marketing playbooks, best-practices, and facilitate club-level collaboration sharing to drive enterprise-wide value and impact.

Team Leadership & Executive Operations:

• Own the marketing budget, ensuring resource allocation reflects strategic priorities and delivers measurable return across brand, performance, and campaign investments.
• Build, mentor, and manage a high-performing marketing organization spanning campaign strategy, media execution, partner integration, CRM, and marketing operations.

What You Will Bring

Core Qualifications

• 15+ years of progressive marketing leadership, including substantial executive-level experience leading multi-channel integrated campaigns, growth marketing, or tune-in strategies within major sports properties, entertainment networks, streaming platforms, or global DTC brands.
• 7+ years building, mentoring, and scaling high-performing cross-functional marketing teams 
• Demonstrated mastery of full-funnel media strategy, paid acquisition, performance marketing, CRM/owned audience architecture, and digital fan engagement.
• Deep command of marketing technology (MarTech) platforms, multi-touch attribution modeling, audience segmentation, and performance analytics.
• Proven track record of operating at the C-suite/Board level, managing multi-million dollar budgets, and aligning commercial, broadcast, and team-side stakeholders around a shared strategy.

Our Investment in You

In addition to working in an incredible, inclusive, and committed-to-diversity culture, we offer:

• Competitive Compensation: $195,000 - $250,000 (Salary is contingent upon candidate qualifications and functional business needs).
• Time & Flexibility: Unlimited Paid Time Off (PTO), sick days, and an end-of-year office closure.
• Hybrid Work Model: Three days in-office and two remote days per week.
• Robust Health Coverage: Medical, Dental, Vision, and Mental Health benefits for employees and dependents.
• Financial Future: 401k with employer match and safe harbor contributions.
• Comprehensive Benefits & Perks: Commuter Benefits, Short/Long-Term Disability, Life Insurance, Gym On-Site, Voluntary Pet Insurance, and more!

Commitment to Diversity and Inclusion

The NWSL is proud to be an Equal Opportunity Employer.

We celebrate diversity and are deeply committed to creating an inclusive and equitable environment for all employees. All employment decisions—including recruitment, hiring, placement, promotion, compensation, and termination—are made without regard to race, color, creed, religion, sex, pregnancy or childbirth, personal appearance, family responsibilities, sexual orientation or preference, gender identity, political affiliation, source of income, place of residence, national or ethnic origin, ancestry, age, marital status, military veteran status, unfavorable discharge from military service, physical or mental disability, or any other basis protected by applicable law.

If you need assistance or an accommodation during the application process due to a disability, you may contact us at [email protected].