A bachelor's degree in marketing, communications, or advertising is preferred; additional experience may substitute for education.
Three to five years of experience in live event sales is preferred.
Google Ads certification is a plus.
Ability to read, analyze, and interpret media buys, media performance, and sales reports.
Ability to respond to common inquiries or complaints from customers, partners, or industry members.
Ability to write email and sales copy.
Ability to lead a team of people.
Ability to present information effectively to internal staff and outside show and presenting partner representatives.
Ability to create specialized marketing plans for each production based on its unique target audience.
Ability to shift strategies based on reporting metrics and sales data.
Knowledge of national and local marketing trends to maximize marketing-plan reach and effectiveness.
Ability to work some nights and weekends.
Some travel for company and industry-related events.
Responsibilities
Oversee marketing efforts and initiatives for Salt Lake City, Boise, and Albuquerque in the Broadway Across America network.
Manage subscription campaigns by establishing strategy, timelines, budgets, and marketing materials, monitoring sales results, and making adjustments as needed.
Create advertising plans for season advertising and single-show advertising budgets, incorporating local partners' input and facilitating show approvals where necessary.
Set goals, priorities, timelines, sales, marketing, and pricing strategies with the Vice President, ticketing team members, and local partners for season-ticket and individual-show campaigns.
Manage and track show budgets based on approved market spending and advertising plans; track return on advertising spend and adjust advertising based on returns and forecasted sales.
Facilitate media-buy placement in specific markets.
Coordinate with the Digital Marketing Manager on digital placements, including over-the-top advertising, retargeting, and paid social media.
Set agendas and lead weekly or biweekly calls with local teams.
Create and implement targeted email and social media campaigns for shows, subscription efforts, and institutional marketing.
Supervise the timely execution of targeted email campaigns for shows, subscription efforts, and institutional marketing.
Maintain local Broadway Across America market webpages for the mountain markets, facilitating updates and brand standards with oversight from BAA National Marketing.
Create season amortization schedules and ensure timely updates with accounts payable and revenue control.
Advise or direct local public relations and group sales efforts.
Oversee media and non-media promotions and grassroots promotional efforts.
Establish priority offers with the local market, BAA lists, and Ticketmaster.
Submit and approve job requests for print collateral, online assets, and email blasts.
Work with Regional Vice Presidents and ticketing teams on marketing efforts, pricing strategies, advertising settlements, and priority offers.
Approve or oversee advertising settlements.
Assist with single-ticket revenue forecasting and budgeting.
Use Domo and business intelligence tools to guide advertising-spend decisions, single-ticket revenue pacing, and market-to-market and show-to-show analysis, facilitating best practices for regional markets.
Act as liaison among the local market, New York design team, National BAA staff, show press agents, and Ticketmaster.
Ensure assets are used efficiently across SMS, apps, websites, email, social media, signage, and other communication channels.
Work with BAA National Marketing and creative teams to develop new ideas and initiatives.
Provide strategic direction and support for organic social media content.
Rotate with the BAA Mountain team to settle shows remotely on selected weekends.
Plan and produce promotional and sales events.
Set up and break down off-site events.
Assist other departments as requested.
Perform other duties as assigned.
Desired Qualifications
Google Ads certification is a plus.
The John Gore Organization(JGO) is a leading presenter, distributor, and marketer of Broadway theater worldwide. Led by owner John Gore, a record 27-time Tony Award winner and Emmy Award recipient, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com, Group Sales Box Office, and Broadway Brands. JGO presents live theater in more than 45 cities across North America, as well as on Broadway, Off-Broadway, London’s West End, Japan, and China. Its productions have earned Tony Awards in every producing category, along with numerous Drama League, Drama Desk, and Olivier Awards. The organization is committed to expanding access to the arts and supporting theater education initiatives that inspire and develop the next generation of artists, audiences, and industry leaders. John Gore also oversees John Gore Studios, a British film and television studio dedicated to preserving iconic heritage IP and championing new storytelling.
We are committed to developing an inclusive and supportive culture, where employees have equal opportunity for growth.
FLSA Status: Exempt
Summary
The Regional Director of Marketing is a demonstrated leader, creating and executing fully integrated advertising and promotional campaigns for all Broadway presentations of BAA in Salt Lake City, Boise and Albuquerque. This is a data-driven role, and the Regional Director of Marketing is expected to be innovative, tech-savvy, and digital forward. Hybrid work schedule is available for this position.
Duties and Responsibilities
Oversee marketing efforts and initiatives for Salt Lake City, Boise and Albuquerque in the Broadway Across America network which includes the following:
Manage subscription campaign including establishing overall strategy, timeline, budget, and marketing materials, while monitoring sales results and adjusting all as needed
Create advertising plans for season advertising and single show ad budgets with local partners input and facilitating approvals from shows where necessary
Set goals, priorities, timelines, sales, marketing, and pricing strategies in coordination with the Vice-President, members of the ticketing team, and local partners for both season ticket campaigns and individual show campaigns
Manage and track show budgets based on markets approved spend and approved advertising plans per show – track ROAS and adjust advertising as needed based on return and forecasted sales
Facilitate the placement of media buys in specific markets
Manage subscription campaign including budgets, marketing materials, sales results
Strategize with Digital Marketing Manager for all digital placements including OTT, retargeting, paid social, etc.
Formulate agendas and lead weekly and/or bi-weekly calls with local teams
Create and implement timely, targeted, and engaging email and social media campaigns for shows, subscription efforts, and institutional marketing.
Supervise timely, targeted, and engaging email campaigns for shows, subscription efforts, and institutional marketing.
Maintains the local Broadway Across America market webpages for the mountain markets including facilitating updates and brand standards with oversight from BAA National Marketing
Create season amortization schedule and ensure timely updates are made with AP and REC
Advise or direct local public relations and group sales efforts
Oversee media and non-media based promotions and grass roots promotional efforts
Establish priority offers with local market, BAA lists, Ticketmaster and etc.
Submit and approve job requests for print collateral, online assets, email blasts, etc.
Work with Regional VPs and ticketing including advising marketing efforts, pricing strategies, advertising settlements, priority offers, etc.
Approve or oversee advertising settlements
Assist with single ticket revenue forecasting and budgeting
Utilize Domo and BI tools to guide decisions on advertising spends, single ticket revenue pacing and market to market/show to show analysis to facilitate best practice for regional markets
Act as liaison between local market and NY design team, National BAA staff, show press agents, Ticketmaster and etc.
Ensure all assets are being used efficiently including, SMS, apps, website, email, social, signage, and all communication avenues
Work with BAA National marketing and creative teams to develop new ideas and initiatives
Provides strategic direction and support for organic social media content.
Work in rotation with the BAA Mountain team to remotely settle shows on select weekends.
Other duties as assigned
Competencies
To perform the job successfully, an individual should demonstrate the following competencies:
Cooperation
Establishes and maintains effective relationships
Active listener
Offers assistance and support to co-workers
Works cooperatively in group situations
Adaptability
Able to work around unexpected changes of events or workload
Modifies a planned course of action based on new circumstances
Changes communication style to achieve the best results
Willingness to adapt and learn new skills to execute new initiatives
Ability to prioritize and manage rapidly shifting priorities
Functional Competencies
Strong Microsoft Office skills with emphasis on Excel
Excellent written and verbal communication
Strong sense of creativity and intuition
Ability to create lasting relationships to develop new business opportunities and work relationships.
Attention to detail and the ability to manage multiple projects at once are paramount to this position.
Team Orientation
Fosters team cooperation
Understands team roles and responsibilities
Supports group problem solving and collaboration
Willingness to help the team successfully execute projects
Qualifications aka KSAOs
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, the requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
Bachelor’s degree in marketing, communications, and advertising preferred but additional experience may be substituted for education
3-5 years’ experience in live event sales, preferred
Google Ads certification is a plus
Communication Skills
Ability to read, analyze, and interpret media buys, media performance and sales reports
Ability to respond to common inquiries or complaints from customers, partners, or members of the industry
Ability to write email and sales copy
Ability to lead a team of people
Ability to effectively present information to internal staff and outside show and presenting partner representatives
Critical Thinking
Able to create specialized marketing plans for each individual production based on each show’s unique target audience
Remain nimble to shift strategies as needed based on reporting metrics and sales data
Stay updated on marketing trends nationally and locally to maximize reach and effectiveness of marketing plans
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to:
Plan and produce various promotional and sales events
Set up and breakdown for off-site events
Ability to work some nights and weekends
Some travel for company and industry-related events
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to:
Assisting with other departments needs as requested
Acknowledgement
The above job description is not intended to be an all-inclusive list of duties and standards of the position. Employees will follow any other instructions, and perform any other related duties, as assigned by their supervisor.
We offer competitive compensation including Vacation and Holiday Pay, health & welfare benefits, and a 401(k) retirement plan.
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
The John Gore Organization is an equal opportunity employer and affords equal employment opportunity to all applicants regardless of race, color, religion, gender, creed, national origin, age, disability, sexual orientation, veteran status or any other legally protected classification under local, state or federal laws.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification or position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
The John Gore Organization’s recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. The John Gore Organization may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.