North America
Full time
Hybrid/Remote
Sales
We build the intelligence that lets robots sense, reason, and act in the real world—moving beyond the lab and into everyday industrial settings like warehouses and factories. Our technology closes the automation gaps that traditional systems can’t solve. We are on a mission to redefine how physical work gets done, and we’re looking for curious, bold thinkers to help shape the future of robotics with us.
We are looking for a dynamic Sales Manager to expand our business and drive revenue growth across North America. This role will be responsible for owning strategic enterprise opportunities, developing customer relationships, and helping shape our market entry and customer journey across key industries including retail, fashion, eCommerce, 3PL, manufacturing, fulfillment, and distribution.
You will be responsible for identifying, developing, and closing high-value opportunities while working closely with Solutions, Product, Marketing, and Leadership to ensure strong customer alignment from first engagement through deployment. This includes managing complex enterprise sales cycles, building executive relationships, coordinating internal resources, and executing a repeatable sales process that supports long-term growth.
This role is ideal for someone who thrives in complex sales environments, understands warehouse automation and robotics, and can balance customer strategy with strong commercial execution.
Drive enterprise sales growth: Identify, develop, and close strategic opportunities across target verticals including retail, fashion, eCommerce, 3PL, manufacturing, fulfillment, and distribution.
Own the customer journey: Lead customers from initial outreach through discovery, technical evaluation, proposal development, negotiation, and successful handoff to deployment teams.
Build strategic relationships: Develop strong relationships with operators, engineering teams, site leadership, procurement, and executive stakeholders to drive alignment and urgency.
Market development: Help shape North American go-to-market strategy by identifying target accounts, industry opportunities, strategic partnerships, and growth priorities.
Cross-functional collaboration: Partner closely with Solutions, Product, Engineering, and Marketing to ensure customer requirements are aligned with technical execution and business objectives.
Proposal and commercial ownership: Lead commercial strategy including pricing discussions, ROI positioning, proposal development, contract negotiation, and internal deal alignment.
Forecasting and pipeline management: Maintain strong pipeline discipline, accurate forecasting, CRM ownership, and clear visibility into deal progression and revenue targets.
Continuous improvement: Help improve sales processes, qualification frameworks, account planning, and internal tools to create a more repeatable and scalable commercial engine.
Education and Experience
Experience in enterprise sales: 5+ years of experience in sales, business development, strategic account management, or commercial leadership within robotics, warehouse automation, material handling, intralogistics, or industrial technology.
Network in the logistics industry: Experience and contacts in the logistics or industrial sector are a plus.
Experience in growing companies: You understand the speed, ownership, and accountability required in a fast-growing scale-up environment and are comfortable operating with high visibility and direct business impact.
Warehouse and automation expertise: Strong understanding of fulfillment operations, robotics systems, AMRs, ASRS, goods-to-person systems, AutoStore environments, or broader warehouse automation solutions.
Commercial ownership: Proven success managing complex enterprise sales cycles, executive stakeholders, and multi-functional buying groups while driving revenue outcomes.
Technical understanding: An engineering background or affinity for technical products will make it easier for you to work with our internal teams.
Skills
Executive communication: Strong presentation, negotiation, and relationship-building skills with the ability to influence both operational and executive decision-makers.
Strategic thinking: Ability to identify customer pain points, align technical solutions with business value, and drive urgency throughout long sales cycles.
Ownership and execution: Comfortable operating independently, managing ambiguity, and coordinating internal teams to move opportunities forward.
Tool proficiency: Strong experience with CRM platforms such as HubSpot or Salesforce, along with proposal development, account planning, and pipeline management tools.
Willingness to travel: Flexibility for customer visits, executive meetings, trade shows, and strategic events across North America as needed.
Wellness or gym stipend
A motivated team and an open corporate culture
Flexible work schedule: Remote or hybrid working model designed around high performance and collaboration.
Shape the future: Work for a market leader in AI-powered robotics and help define how North America scales.
Attractive remuneration: Competitive salary plus attractive bonus structure tied to revenue growth and business impact.
Career opportunities: Be part of a dynamic scale-up with clear development prospects in a rapidly growing market.
Direct impact: Help define how Sereact wins strategic customers and scales its commercial presence across North America.
Compensation & Benefits:
Base salary range: USD $130,000 – $170,000 (actual pay based on skills, experience, and location). Bonus structure in addition for agreed upon KPI attainment.
Benefits:
Medical, dental, and vision insurance for you and your dependents
401(k) with 100% company match, up to 6%
20 days paid time off
Parental leave
Paid sick leave
Wellness or gym stipend
Learning and development support
Equity/Bonus
Additional Information:
Employment may be contingent upon a background check consistent with applicable law.
We are an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, or any other status protected by law.
Sereact builds Cortex, a robotics brain for warehouse and manufacturing automation that links perception, planning, and control to run robots such as single-arm pickers, dual-arm stations, and wheeled humanoids. It uses vision-language-action models to turn camera and sensor data into reliable robotic actions, plus Sereact Lens 3D perception. Its end-to-end platform combines hardware modules with ongoing model-based planning across generations (PickGPT to Cortex 2.5), and has hundreds of live systems in Europe serving customers like Daimler Truck, Mercedes-Benz, BMW, and Ikea. The company aims to scale Cortex 2.0 with plan-and-try world models and expand into North America, including a Boston office, to accelerate automation in logistics and manufacturing.
Company Size
51-200
Company Stage
Series B
Total Funding
$148.5M
Headquarters
Stuttgart, Germany
Founded
2021
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How NVIDIA, Teradyne & Sereact are scaling Physical AI. October 22, 2026 Powered by NVIDIA Isaac and Jetson Thor, Teradyne Robotics and Sereact bring VLA models to live logistics and manufacturing lines across Europe Teradyne Robotics and Sereact, which works in physical AI for robotics, have partnered to accelerate industrial AI solutions in retail, logistics and manufacturing. Teradyne owns both Universal Robots and Mobile Industrial Robots. In September, Universal Robots unveiled the Gen 7 robotics platform. Through the partnership, Sereact's physical AI platform, Cortex, runs robot arms from Universal Robots. Anders Billesø Beck, VP AI Robotics Products at Universal Robots, told AI Magazine: "This partnership pairs Sereact's AI 'brain' with the Universal Robots platform and the industrial expertise Universal Robots has built through more than 100,000 deployments in real production. "That combination opens up tasks that were out of reach for automation, from returns handling to items a robot has never seen before." Physical AI only matters when it performs in real-world operations, and that is where Universal Robots has always been at home Jacob Pascual Pape, Chief Commercial Officer of Teradyne Robotics * Teradyne Robotics and Sereact partnered to accelerate industrial physical AI solutions * Sereact's Cortex platform operates robot arms from Universal Robots * Hundreds of dual-arm robot systems have already shipped across Europe * The robots autonomously process returned fashion items at Zalando fulfillment centres * Sereact's Cortex model runs on NVIDIA Jetson Thor for edge inference. Partnership on physical AI. The partnership is aimed at giving retailers and logistics providers a proven way to automate unstructured tasks such as returns handling and piece-picking. Together, the companies have already shipped hundreds of UR robots in dual-arm systems to live customer sites across Europe. The deployments are done in collaboration with CEVA Logistics for Zalando, a European technology platform for fashion and lifestyle. At Zalando's fulfillment centers in Greven, Germany, and Świebodzin, Poland, the robots now autonomously process returned fashion items. Jacob Pascual Pape, Chief Commercial Officer of Teradyne Robotics, says: "Physical AI only matters when it performs in real-world operations, and that is where Universal Robots has always been at home. "Our robots are built for the AI era: open, connected and proven through more than 100,000 industrial deployments. That is why Sereact has chosen our platform." This partnership pairs Sereact's AI 'brain' with the Universal Robots platform and the industrial expertise Universal Robots has built through more than 100,000 deployments in real production Anders Billesø Beck, VP AI Robotics Products at Universal Robots Cortex. Sereact develops physical AI software that enables robots to grasp, identify and handle objects they have never seen before. It was founded in Stuttgart by Dr. Ralf Gulde and Marc Tuscher. The company raised a US$116 million Series B in 2026. Cortex is the firm's Vision-Language-Action (VLA) model. Jacob explains that Teradyne's robots are combined with Sereact's Cortex; the joint solution handles mixed goods, unknown items, and varied packaging. "This has moved well beyond the demo or pilot stage with the technology now usefully deployed at real customer sites," he says. "Our technologies are a natural fit and through our partnership we will scale these AI-powered solutions fast across applications, industries and markets." Dr. Ralf Gulde, CEO and Co-Founder of Sereact, says: "Returns, replenishment, kitting: with Cortex, every one of these applications runs on the same production model. One brain serves every robot, with no retraining for each new item or task. And what one robot learns, every robot benefits from." Partnership powered by NVIDIA. Cortex is trained in NVIDIA Isaac Sim, an open simulation framework, using NVIDIA Cosmos open world models. It is post-trained with reinforcement learning using the NVIDIA Isaac Lab framework and benchmarked on Teradyne Robotics hardware before any model is deployed. In deployment, Cortex runs on NVIDIA Jetson Thor at the cell where inference must happen at line speed, and on NVIDIA DGX Spark for site-level development, validation and model updates. Teradyne Robotics also uses NVIDIA computing in its UR and MiR product ranges. The companies are marking the partnership with a joint demo at this week's NVIDIA GTC Berlin 2026. Key partners for Teradyne. * Siemens collaborates across factory automation, integrating Universal Robots and MiR into TIA Portal environments. * NVIDIA supplies edge computing and simulation frameworks powering AI deployment across Teradyne's robotics lines. * Bright Machines partners with Teradyne to deploy cobots and automated testing in AI microfactories.
Teradyne Robotics, Sereact join forces on industrial physical AI. Published October 21, 2026 Orion Sato, Robotics & Automation AI Research Agent Teradyne Robotics, the company behind Universal Robots and Mobile Industrial Robots, and physical AI company Sereact announced an official partnership on October 21, 2026, aimed at accelerating industrial AI deployments across retail, logistics and manufacturing. Under the partnership, announced in Berlin, Sereact's physical AI platform, Cortex, runs robot arms from Universal Robots, giving retailers and logistics providers a way to automate unstructured tasks such as returns handling and piece-picking. The companies said they have already shipped hundreds of UR robots in dual-arm systems to live customer sites across Europe. Commercial scope and application range. "Physical AI only matters when it performs in real-world operations, and that is where Universal Robots has always been at home," said Jacob Pascual Pape, Chief Commercial Officer of Teradyne Robotics. He described the UR platform as open, connected and proven through more than 100,000 industrial deployments, and said that when combined with Cortex, the joint solution handles mixed goods, unknown items and varied packaging. Pape said the technology has moved beyond the demo or pilot stage and is now deployed at real customer sites. The companies list a broad set of target applications for the joint solution: returns handling, store replenishment, piece-picking and sortation, order induction, machine tending, bin consolidation, kitting, packing and goods handling. "Returns, replenishment, kitting: with Cortex, every one of these applications runs on the same production model. One brain serves every robot, with no retraining for each new item or task," said Dr. Ralf Gulde, CEO and Co-Founder of Sereact, adding that what one robot learns benefits every robot in the fleet. He said Teradyne Robotics' global distribution and integrator network will help bring the system to customers around the world. To serve growing demand, Sereact opened a US headquarters in Boston, Massachusetts, this summer to bring the joint solution to North America. Joint demonstration at NVIDIA GTC Berlin. The companies are marking the partnership with a joint demonstration at NVIDIA GTC Berlin 2026 this week. In the NVIDIA booth, Cortex - Sereact's Vision-Language-Action model - runs on two Universal Robots UR12e-1300 arms performing a returns-handling application that is already implemented in live logistics centers. Those deployments run in collaboration with CEVA Logistics for Zalando, a European technology platform for fashion and lifestyle connecting 62 million active customers with more than 7,000 brands across 29 markets. At Zalando's fulfillment centers in Greven, Germany, and Świebodzin, Poland, the robots now autonomously process returned fashion items in what the companies describe as the first phase of a broader initiative to scale returns automation across Europe. Gulde said returned products almost never arrive in a robot-friendly sequence, differing in shape, orientation and packaging with a mix that changes continuously. He said rapidly reconditioning returned goods for resale also helps retailers comply with European Union regulations prohibiting the destruction or landfill disposal of returned merchandise. CEVA Logistics announced on October 7, 2026, that the Sereact dual-arm systems had entered live operations at the Greven and Świebodzin sites, delivered through a Robotics-as-a-Service model. CEVA said the systems autonomously grasp, identify and sort fashion returns without requiring per-item training or fixed SKU profiles, and that the robots take on repetitive handling so warehouse teams can shift toward station supervision, exception management and quality control. CEVA also disclosed that Zalando joined Sereact's Series B funding round as a strategic investor in July 2026, with the partners collaborating to scale intelligent automation across their shared European logistics footprint. NVIDIA technology foundation. NVIDIA technologies underpin the Sereact and Universal Robots demonstration at GTC Berlin. Cortex is trained in NVIDIA Isaac Sim, an open simulation framework, using NVIDIA Cosmos open world models. The model is post-trained with reinforcement learning through the NVIDIA Isaac Lab framework and benchmarked on Teradyne Robotics hardware before any model is deployed. In deployment, Cortex runs on NVIDIA Jetson Thor at the cell level, where inference must happen at line speed, and on NVIDIA DGX Spark for site-level development, validation and model updates. Teradyne Robotics also uses NVIDIA computing across its UR and MiR product ranges. Teradyne Robotics is contributing SimReady OpenUSD robot assets to the SimReady Central Library on Hugging Face for both Universal Robots and MiR products, a step the company says will help developers discover and reuse robot models in simulation with less asset preparation. Orion Sato is an AI-generated research agent focused on robotics, automation, and intelligent machines. His writing explores how advances in robotics are reshaping manufacturing, logistics, healthcare, and everyday life through increasingly autonomous systems. With a technical and execution-oriented perspective, Orion analyzes robotic architectures, sensor fusion, control systems, and the convergence of AI with mechanical intelligence. He is particularly interested in how automation moves from controlled environments into real-world deployment, where reliability, safety, and efficiency matter most. Articles authored by Orion Sato are AI-generated and reviewed by Unite.AI's editorial team to ensure technical accuracy, clarity, and compliance with editorial standards.
Teradyne Robotics and Sereact partner to scale Physical AI solutions for retail and logistics. Provided by Business Wire Oct 21, 2026, 5:26:00 AM Partnership pairs Sereact's physical AI platform with collaborative industrial robots from Universal Robots (UR) to bring intelligent, adaptable automation to real-world operations previously hard to automate, such as the processing of returned fashion items. Teradyne Robotics - the company behind Universal Robots and Mobile Industrial Robots - and Sereact, a pioneer in physical AI for robotics, today announced a new, official partnership to accelerate industrial AI solutions in retail, logistics and manufacturing. At Zalando's fulfillment centers in Germany and Poland, Sereact and Universal Robots now autonomously process returned fashion items - the first phase of a broader initiative to scale returns automation across Europe, followed by US expansion. A demo mirroring this task will be showcased at NVIDIA's GTC Berlin conference this week. Through this partnership, Sereact's physical AI platform, Cortex, runs robot arms from Universal Robots to give retailers and logistics providers a proven way to automate unstructured tasks such as returns handling and piece-picking. Together, the companies have already shipped hundreds of UR robots in dual-arm systems to live customer sites across Europe. Jacob Pascual Pape, Chief Commercial Officer of Teradyne Robotics, said: "Physical AI only matters when it performs in real-world operations, and that is where Universal Robots has always been at home. Our robots are built for the AI era: open, connected and proven through more than 100,000 industrial deployments. That is why Sereact has chosen our platform," he said. "When combined with Sereact's Cortex, the joint solution handles mixed goods, unknown items, and varied packaging. This has moved well beyond the demo or pilot stage with the technology now usefully deployed at real customer sites. Our technologies are a natural fit and through our partnership we will scale these AI-powered solutions fast across applications, industries and markets." To serve the rapidly growing demand, Sereact this summer opened a US HQ in Boston, Massachusetts, to also bring the joint solution to North America. One model, many applications The Sereact and Teradyne Robotics solutions deliver impact across a variety of critical logistics and manufacturing use cases, including returns handling, store replenishment, piece-picking and sortation, order induction, machine tending, bin consolidation, kitting, packing and goods handling. "Returns, replenishment, kitting: with Cortex, every one of these applications runs on the same production model. One brain serves every robot, with no retraining for each new item or task. And what one robot learns, every robot benefits from," said Dr. Ralf Gulde, CEO and Co-Founder, Sereact. "Partnering with Teradyne Robotics and its global distribution and integrator network helps us bring that one brain to their customers around the world, accelerating the abilities of retailers and logistics providers to adopt AI-powered automation across their operations." Live at NVIDIA GTC Berlin The companies are marking the partnership with a joint demo at this week's NVIDIA GTC Berlin 2026. In the NVIDIA booth, Cortex, Sereact's Vision-Language-Action (VLA) model, runs on two Universal Robots UR12e-1300s to show a returns handling applications that is already implemented in live logistics centers. The deployments are done in collaboration with CEVA Logistics for Zalando, a European technology platform for fashion and lifestyle, connecting 62 million active customers with more than 7,000 brands across 29 markets. At Zalando's fulfillment centers in Greven, Germany, and Świebodzin, Poland, the robots now autonomously process returned fashion items. This is the first phase of a broader initiative to scale returns automation across Europe. "Returns are one of the hardest jobs in logistics. Returned products almost never arrive in a robot-friendly sequence. Items differ in shape, orientation and packaging, and the mix changes continuously. That is exactly what Cortex is built to handle on the Universal Robots platform," said Dr. Gulde and adds: "By rapidly reconditioning returned goods for resale, the solution also helps retailers comply with European Union regulations prohibiting the destruction or landfill disposal of returned merchandise." For images of the demo at NVIDIA GTC Berlin and the Sereact solutions featuring Universal Robots, see this image collection. Powered by NVIDIA technologies NVIDIA's technologies are a key part of the Sereact and Universal Robots demo at GTC Berlin. Cortex is trained in NVIDIA Isaac Sim, an open simulation framework, using NVIDIA Cosmos open world models. It is post-trained with reinforcement learning using NVIDIA Isaac Lab frameworkand benchmarked on Teradyne Robotics hardware before any model is deployed. In deployment, Cortex runs on NVIDIA Jetson Thor at the cell where inference must happen at line speed, and on NVIDIA DGX Spark for site-level development, validation and model updates. Teradyne Robotics also uses NVIDIA computing in its UR and MiR product ranges. Teradyne Robotics are contributing SimReady OpenUSD robot assets to SimReady Central Library on Hugging Face for both Universal Robots and MiR products, helping developers discover and reuse robot models in simulation with less asset preparation. About Teradyne Robotics Teradyne Robotics is a global leader in advanced robotics systems, and the destination platform for physical AI. Its two robotics brands, Universal Robots and Mobile Industrial Robots (MiR), develop collaborative industrial robots (cobots) and autonomous mobile robots (AMRs), respectively, that automate production tasks and the movement of materials across thousands of sites. Teradyne Robotics is headquartered in Odense, Denmark, with offices worldwide. Teradyne Robotics is a division of Teradyne, Inc. (NASDAQ: TER), a leading provider of automated test equipment and advanced robotics systems. For more information, visit teradyne.com. Teradyne(R) is a registered trademark of Teradyne, Inc. in the U.S. and other countries. About Sereact Sereact develops Physical AI software that enables robots to grasp, identify and handle objects they have never seen before. Founded in Stuttgart by Dr. Ralf Gulde and Marc Tuscher, the company raised a $116 million Series B in 2026. Customers include Zalando, IKEA, DHL, Rohlik, Arvato, alza.cz, BMW, Mercedes-Benz and Daimler Truck. 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Nebius Physical AI Workbench brings agentic workflows to physical AI builders in collaboration with NVIDIA. October 21, 2026 5 mins to read The Nebius Physical AI Workbench is bringing AI agent workflows to robotics development, with customers reporting it cuts engineering time by up to 40%. Built in collaboration with NVIDIA, the open-source framework gives robotics teams one place to run the full physical AI development cycle - data generation, simulation, training, and evaluation - and replaces the manual work of stitching together tools, compute, and orchestration. Purpose-built for agentic AI, Physical AI Workbench enables agents to inspect, read, and operate workflows directly, cutting iteration cycles from weeks to days and leading to a faster path to build and deploy physical AI. It supports a range of workflows, from post-training to generating the synthetic data robots need to train on for use cases that range from manufacturing to surgical assistant robots. "Europe has the robotics and manufacturing talent to lead in physical AI, but not every team has the infrastructure engineering to match it," said Evan Helda, Head of Physical AI at Nebius. "Scaling physical AI to the real world takes more than compute - it takes market-leading tools and agents that run them faster. As the next phase of our Physical AI offering, we open-sourced Physical AI Workbench to build alongside NVIDIA and others and enhance deployments with partners like Sereact, all to help more robotics teams move from prototype to production." Nebius collaborates with NVIDIA and other physical AI partners. One system on Nebius gives robotics and physical AI teams the leading physical AI tools, verified and integrated by Nebius engineers, so they can build and deploy physical AI faster. Physical AI Workbench runs on NVIDIA's physical AI stack and now includes NVIDIA Cosmos Data Factory. Cosmos Data Factory is built on NVIDIA Cosmos, including Cosmos 3, NVIDIA's newest world foundation model. It turns Cosmos and NVIDIA's broader toolset into ready-made blueprints and agent-readable skills for curating, labeling, and generating training data. Nebius engineers then turn those blueprints and skills into workflows designed for each customer's specific use case, such as industrial inspection or neural reconstruction. Physical AI Workbench operates with Isaac Sim and Isaac Lab for simulation, Isaac GR00T for robot policy models, and NVIDIA SONIC, a humanoid behavior model trained on large-scale human motion data. Compute spans NVIDIA's GPU infrastructure, including B300, GB300, and RTX PRO 6000. The framework integrates open-source and partner tools, including Antioch and Genesis for simulation, Voxel51 for data curation, and Foxglove for observability, each paired with a workflow and validated for production use. "Getting robots into the real world starts with the data and simulations that train them," said Amit Goel, Head of Robotics and Edge AI Ecosystem at NVIDIA. "That demands tools designed for how robotics teams work now, with AI agents operating the data pipeline and other workflows directly. By bringing NVIDIA Cosmos Data Factory natively onto Physical AI Workbench, Nebius is giving developers and their agents direct access to our newest blueprints and skills - so more robotics builders can generate the synthetic data and training scenarios physical AI needs, at scale." Nebius and Sereact partner to accelerate enterprise robotics adoption across Europe. Nebius customers are already using Physical AI Workbench today to deploy physical AI in the real world including Roboforce, Moon Surgical, Bellboy Robotics, and Sereact. Nebius is collaborating with Sereact, the German AI robotics company behind Cortex, the software brain that lets robots pick up, identify, and handle objects, to co-design agentic workflows for production use. Sereact already deploys robots in production for customers across retail and automotive, including Zalando, CEVA, IKEA, DHL, BMW, and Mercedes-Benz. The collaboration combines Sereact's robotics expertise and Cortex model with NVIDIA's tools and Nebius AI Cloud to enable enterprises to post-train robot models faster for their specific tasks and environments while Physical AI Workbench handles the infrastructure and workflows with agents. The first workflow delivers a sim-to-real pipeline for returns handling at Zalando, one of the hardest warehouse processes to automate since returned items vary widely in condition, packaging, and labeling. "We've spent years putting robots to work in real warehouses and factories across Europe. What we needed was better simulation. Nebius gave us an AI cloud running in European data centers, and together we designed a sim-to-real pipeline for warehouse automation," said Ralf Gulde, CEO of Sereact. Nebius is actively developing and deploying the open-source framework through the Physical AI Living Lab, launched with NVIDIA in June 2026, where European robotics companies build and test physical AI with direct support from Nebius and NVIDIA engineers. Nebius Physical AI Workbench is available now on GitHub. To learn more, see Nebius physical AI solutions. Explore Nebius AI Cloud. Explore Nebius token Factory. Melissa Africano US Communications Director
Sereact, Zalando and CEVA Logistics start AI-powered, automated returns handling in Germany and Poland. Dual-arm robotic systems enter live operations, marking the first milestone in a strategic partnership to scale AI-driven returns handling across Europe. October 07, 2026 02:00 ET | Source: Sereact * CEVA Logistics deploys Sereact's AI-powered dual-arm robotic systems for Zalando returns handling at sites in Greven, Germany, and Świebodzin, Poland. * Powered by Cortex, Sereact's Physical AI platform, the systems autonomously grasp, identify, and sort fashion returns without requiring per-item training or fixed SKU profiles. * The deployment marks the first operational milestone in scaling returns automation across Europe, backed by Zalando joining Sereact's Series B as a strategic investor in July 2026. * Delivered via a Robotics-as-a-Service (RaaS) model, the systems take on repetitive tasks to lower physical strain, enabling warehouse teams to transition toward station supervision, exception management, and quality control. STUTTGART, Germany, Oct. 07, 2026 (GLOBE NEWSWIRE) - Sereact, Zalando and CEVA Logistics today announced the launch of AI-powered automated returns processing across key fulfillment facilities in Germany (Greven) and Poland (Świebodzin). Powered by Cortex, Sereact's physical AI platform, the dual-arm robotic systems have entered live operations to autonomously process returned fashion items, marking the initial phase of a broader initiative to scale returns automation across Europe. Returns management remains one of the most complex operations in fashion eCommerce logistics. Returned items often arrive poorly packed and disheveled. The uniqueness of the state of the returned items defies conventional robotic pre-programming. Sereact's Cortex platform groups previously unseen objects - identifying, grasping and sorting items dynamically without requiring article-specific training or pre-determined article sets. Delivered as a Robotics-as-a-Service model, the deployment represents the first operational milestone of the strategic collaboration. In July, Zalando joined Sereact's Series B round as a strategic investor, and the partners are actively collaborating to scale intelligent automation across their shared European logistics footprint. The technology is designed to work alongside humans. By taking on highly repetitive handling, the robotic system reduces physical strain on employees, allowing them to upskill into higher-value roles where human expertise and judgement are required. "At the heart of our collaboration with Sereact and CEVA is a fundamental belief: true innovation happens when technology and human potential advance together. By solving the most complex challenges in modern fulfilment today, we are actively shaping the future of e-commerce logistics for fashion and lifestyle" Masood Choudhry, SVP Logistics, Zalando "One of the toughest challenges is returns handling, due to its extreme operational nature and scale, unpredictable volumes, manual quality checks, seasonality, value decay, and a disproportionately high cost per unit. Our Robotics-as-a-Service model classifies items faster, reduces manual touchpoints, and delivers consistent, predictable quality on a large scale. For our customers, this transforms returns from a cost driver into a controlled, high-performance service." Chris Walton, SVP Contract Logistics, CEVA Logistics "Returns are the hardest manipulation problem in fashion logistics. If a system only works on articles it has seen before, it does not work in a returns operation at all. Running this in production with CEVA at Zalando volumes is the strongest proof point we have." Dr. Ralf Gulde, CEO and Co-Founder, Sereact About Sereact Sereact develops Physical AI software that enables robots to grasp, identify and handle objects they have never seen before. Founded in Stuttgart by Dr. Ralf Gulde and Marc Tuscher, the company raised a $116 million Series B in 2026. Customers include Zalando, IKEA, DHL, Rohlik, Arvato, alza.cz, BMW, Mercedes-Benz and Daimler Truck. About CEVA Logistics CEVA Logistics, a world leader in third-party logistics, provides global supply chain solutions to connect people, products and providers all around the world. Headquartered in Marseille, France, CEVA Logistics offers a broad range of end-to-end, customized solutions in contract logistics and air, ocean, ground and finished vehicle transport in more than 170 countries worldwide thanks to its approximately 110,000 employees at more than 1,700 facilities. With 2025 revenue of US$18.3 billion, CEVA Logistics is part of the CMA CGM Group, a global player in sea, land, air and logistics solutions. About Zalando Founded in Berlin in 2008, Zalando is the leading European technology platform for fashion and lifestyle. The Zalando group connects 62 million active customers with more than 7,000 brands across 29 markets. Its operations are built on a unique AI-powered data and infrastructure platform. For its customers, its multi-app approach - comprising Zalando, ABOUT YOU, and Lounge by Zalando - delivers an inspiring, highly personalised shopping experience, serving different customers with different needs. For its partners, Sino American Oil Company is building the operating system for e-commerce. Through ZEOS, Tradebyte, and SCAYLE, Sino American Oil Company open its logistics, software, and service capabilities to brands and retailers, enabling them to seamlessly scale their businesses across borders. Press contacts