The Manager of execution excellence role is to create lead and report on the standards of execution for Guayaki across the commercial marketplace. Leading the strategy of execution includes brand standards, placement standards, POS standards in addition to annual business planning of the company’s strategy to increase brand presence and awareness. Additional responsibilities to partner with Guayaki’s distribution to test and learn execution expectations and increase execution to establish company standards that are broadcast across total sales and distribution network. 

This is a hybrid position and must be willing and able to work 2-3 days a week on-site in our Sebastopol, Ca office.

How you’ll help:

• Work with commercial strategy and category management team to feed consumer and customer insights into resources for commercial sales and distribution teams.
• Strategy to hone and refine awareness and availability at retail. Where the brand should play (Channels), how it should play in the channel and channel prioritization and timing.
• POS management. Planning, purchase, inventory, quality control and distribution
  • Includes POS strategy, planning, ordering, and maintenance. Driven by elevate your store data and strategy.
  • Identify POS cost reduction opportunities and secure necessary producer partnerships to reduce cost/item to allow for expansion of POS assets into a larger base of accounts to improve in-store brand visibility.
• Research – Stay on top of trends and trade marketing best practices to ensure we deliver relevant and effective materials/items. Identify, research, and evaluate vendors, ensuring all adhere to the company purchasing policy guidelines, and will meet our quality and timing needs.
  • Cost Analysis – Obtain goods at the right costs without sacrificing quality or values. Work with Sales, Marketing and Finance teams to ensure all projects stay within budgetary boundaries
• Inventory Control – Partner with warehouse and operations teams to manage warehousing, ordering, and tracking coordination. Monitor collateral inventory, confirm receipt of deliveries and re-order when supplies run low. Ensure timely receipt of Product, BOLs/Packing Slips, & Invoices
• Product Maintenance – Partners with Inventory Manager to manage adding and archiving products. Facilitates added item creation in NetSuite and Shopify (employee store and general webstore) to include but not limited to item number, description, cost, use, category, etc.
  • Quality Control - Inspect and evaluate the quality of purchased items and resolve shortcomings. Monitor supplier performance and resolve issues and concerns. Ensure company purchasing and sustainability guidelines are being followed.
  • Negotiating Contracts – Create and manage contract terms and conditions that have been negotiated with vendor. Checks supplier invoices against original PO to confirm quantity & price, approve and submit documents to Accounting for payment.
  • Projecting Future Needs – Manage current inventory while strategizing with various departments and suppliers to ensure the organization’s future needs are met without disruptions.
  • Measure and report POS effectiveness. Both execution and effectiveness. Analyzing consumer insights into POS recognition, trail and awareness, and purchase intent.
• Partner with BI director to accelerate our data, reporting and analytics capability. Transforming data reporting into sales stories that increase instore execution that increase VPO and expand distribution. Owner of all sales sheets.
• Prepare, maintain and evolve playbooks for Distribution Sales Teams (FSM/DPM/CSR/Field Scout). Own Rainforest Sales and Distribution site to maintain updated sales resources, reporting, and execution standards. One stop shop for all Sales and Distribution. Help facilitate trainings for latest sales programs.
• Sales Blitz strategy and execution. Develop tools, resources, and planning to execute high performing market blitzes aligned with key account & distribution team monthly priorities
• Own Independent instore merchandising agreement (IMA) program. Annually plan, assemble, track, and measure the performance of the companies IMA program. Align with Trade Pricing & Finance Lead to build and manage all IMA trade spend budgets.
• Friday Distribution team call lead. Responsible for driving content and presenters to maintain commitments, contributions, and outcomes
• Performance Management of instore execution. Distribution reporting. 3PDP performance, all self-distribution reporting needs, total distribution scorecards and rankers.
  • In store execution guidelines, evaluations, and reporting. To include priority placements, brand flow, display guidelines, POS placement
  • Weekly YMCO Wednesday Huddle decks ownership
  • Encompass reporting for ASL use. Monitor new chain routing, inventory levels, customer service tasks for YMCO.  Collaborate with master data on new customer input and processes. POC for all Encompass processes.

Here’s what you’ll provide:

• High school diploma or GED
• Excellent sales skills
• Good mathematical skills
• Organizational skills and the ability to develop and maintain relationships with customers
• Must be at least 21 years old
• Preferred Prior Data Management in CPG Environment
• Additional Language skills an advantage

Travel & Physical Requirements:

• Travel is as needed for market support.
• Employee is regularly required to use hands to handle, or feel; reach with hands and arms; and talk or hear.
• Employee frequently is required to walk and sit.
• Employee is occasionally required to stand and stoop, kneel, crouch, or crawl.
• Employee must regularly lift and/or move up to 25 pounds as needed.
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.
• Exposed to moving mechanical parts and outside weather conditions.
• Noise level in the work environment is usually moderate.
• Various vehicle and equipment operations.

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What we offer: