Content Marketing Manager

Amilia is transforming the recreation and activities market with Amilia SmartRec™, a purpose-built SaaS platform that helps municipalities, community organizations, nonprofits, businesses, and recreation organizations streamline operations, manage programs, run facilities, and engage their communities.

Since 2009, Amilia has combined innovative technology with deep industry expertise to help organizations operate more efficiently. Today, more than 1,500 organizations across 8,200 locations in North America rely on Amilia to serve 5.5 million participants and process more than $1B in transactions annually.

Caring is at the heart of Amilia’s culture, shaping how we support our customers, build our products, and work together.

About the Role

We’re looking for a Content Marketing Manager to join our team on a 12-month contract and own our content engine from strategy through execution. You'll run a high-volume webinar program, shape how our brand shows up in search and AI-generated answers, and tell our story across email, blog, gated assets, partnerships, press, and speaking engagements. 

This is a hands-on role for a strong writer and strategist who is energized by variety, comfortable with volume, and excited to use AI to work smarter without losing the human voice that makes content worth reading/listening to. 

Principal Responsibilities

1. Webinars and Speaking Engagements 

• Plan, produce, and promote 15 or more webinars over the 12-month contract, covering topic selection, speaker recruitment, run-of-show, hosting, and follow-up 

• Repurpose each webinar into blog posts, clips, email sequences, and gated assets 

• Track registration, attendance, engagement, and pipeline influence, and use the results to improve future events 

• Identify, pitch, and secure speaking opportunities at conferences, podcasts, and industry events for company leaders and subject matter experts 

• Prepare talk tracks, and supporting materials for speaking engagements 

2. Content and Campaign Creation

• Own the editorial calendar and publish high-quality blog content, managing freelance or internal contributors as needed 

• Develop and run email programs (newsletters, nurture sequences, event promotion), with A/B testing to improve performance 

• Produce long-form assets such as whitepapers, reports, checklists, and original research, planned around funnel stage, persona, and campaign goals 

• Write copy for all marketing campaigns, including landing pages, paid ads, email, videos, and launches 

• Partner with product marketing, demand gen, design, and sales to keep messaging consistent and conversion-focused 

3. SEO, AEO, and AI (Search Visibility and Smarter Workflows)

• Lead keyword research and content strategy aligned with search intent and the buyer journey 

• Optimize content to rank in traditional search and to be cited by AI answer engines such as ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews 

• Use generative AI to accelerate research, drafting, repurposing, and analysis, with human review, fact-checking, and originality standards applied to all output 

• Build and document AI-assisted workflows and prompts, along with processes, editorial calendars, and a final results report, so the team can keep momentum after the contract ends 

4. Partnerships and PR (Earned and Shared Reach)

• Build and manage co-marketing programs with technology partners, integrations, and industry organizations, including joint webinars, co-authored content, and cross-promotion 

• Serve as the content point of contact for partner teams 

• Craft press releases, pitches, bylines, and thought-leadership pieces