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Varsity Brands

Operates cheerleading camps, apparel, and competitions

Field Sales Professional

Field SalesUpdated on Nov 12
Full-timeAustin, TX, USA

About the Job

Requirements

  • Demonstrate a high level of self-direction and autonomy in managing tasks, projects, and responsibilities, ensuring efficient and independent workflow.
  • Must possess problem-solving, organizational, and multitasking skills.
  • Have verbal and written communication abilities for effective interaction with external clients and internal team members.
  • Prioritize and manage tasks to meet deadlines and maintain efficiency in a dynamic work environment.
  • Have intermediate skill in Microsoft Word, Excel, PowerPoint, and customer relationship management (CRM) software.
  • Cultivate a distraction-free in-home office environment.
  • Have 3 or more years of business-to-business outside sales experience, preferably in sporting goods, or a coaching/sports-related background.
  • Have an associate’s degree or equivalent work experience; a bachelor’s degree is preferred.
  • Maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record.
  • Currently reside in or near the Austin territory full-time.
  • Be able to work variable hours based on customer needs, including evenings and weekends when required.
  • Be willing to travel locally within the territory 2–5 or more days per week, with possible out-of-area and overnight travel.

Responsibilities

  • Optimize full-cycle sales in the assigned territory and service customers.
  • Represent Varsity Brands by demonstrating company core values and maintaining high ethical standards in all business activities.
  • Provide consultative customer service to coaches across the assigned territory.
  • Generate revenue and meet sales and growth targets.
  • Develop and qualify leads within the territory through cold-calling and lead-generation campaigns.
  • Use the company’s customer relationship management system for prospecting, account management, and activity tracking to support sales and customer relationships.
  • Increase sales in existing accounts by selling across all sports and levels.
  • Use data-driven business intelligence about prospects to identify trends and opportunities.
  • Manage the account list and travel to locations within the assigned territory.
  • Work in a hybrid environment across a home office, schools, community, and event settings.

Desired Qualifications

  • Sporting goods business-to-business outside sales experience.
  • A bachelor’s degree.

About the Company

Varsity Brands

Operates cheerleading camps, apparel, and competitions

Varsity Brands coordinates the school experience through three main streams: training camps for cheerleaders, a uniform and apparel business, and national cheerleading and student-sports competitions. Camps train teams, uniforms and gear are sold to schools, and competitions are organized and historically broadcast on networks like ESPN, tying training, gear, and events together. The company distinguishes itself by offering an integrated suite—camps, equipment, apparel, and events—supported by a distribution network and publishing through its affiliated brands. Its goal is to be the leading partner for student activity programs in schools, providing comprehensive services and events on a national scale.

Company size
5,001-10,000
Company stage
Acquired
Total funding
$4.8B
Headquarters
Memphis, TN
Founded
1974

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